Written by Cláudio Afonso | info@claudio-afonso.com
Lucid Motors will inaugurate its first European showroom in Germany next month amid global expansion. The confirmation was made through a billboard placed on Terminal 2 in Munich (Germany) saying: “Visit our Lucid Studio in Munich. Opening May 2022.”
In addition, the company has recently requested a permit to open a studio in The Netherlands. The studio will be located in Hilversum, which is 30km from the capital Amsterdam, and will be on the same building previously used by a BMW dealership. Lucid has currently 15 Studios in the United States expecting to open another 14 during this year. Check every location and the upcoming Lucid Studios here.
On March 24, the company announced the official opening of its newest Studio location at the Yorkdale Shopping Centre in Toronto, Ontario. The studio is the second one in Canada and the 23rd in North America. The company also unveiled a collaboration with Electrify Canada and expects to begin Canadian deliveries of the Lucid Air in Spring 2022.
Last week, Lucid Air model was named the Luxury electric vehicle of the year by Cars.com, the leading automotive marketplace platform. Cars.com enhanced Lucid’s “mind-melting acceleration” and a “quiet, comfortable ride”.
“The first offering from upstart Lucid, the 2022 Air, is simply a next-level EV and a game changer for the market. With a base price of $170,000, the currently sold-out Air Dream Edition offers a stunning amount of cargo space, a multimedia system that’s more responsive and easier to use than Tesla’s, styling that’s incredibly slippery and still dead sexy, and an interior that rivals luxury-brand benchmarks for opulence and finish. The Air also handles as well as some of the world’s most high-powered sports sedans and provides mind-melting acceleration while managing to deliver a quiet, comfortable ride.”
The company announced on March 22, at GTC (Nvidia’s AI Conference), that its current and future fleets are built on NVIDIA DRIVE Hyperion for programmable, intelligent capabilities. The partnership will allow Lucid’s vehicles to be “always at the cutting edge, receiving continuous improvements over the air” — the companies stated. By starting with a programmable, high-performance compute architecture in the Lucid Air, the automaker can take advantage of the scalability of NVIDIA DRIVE and always incorporate the latest AI technology as it expands with more models.
Recently, Lucid’s CEO Peter Rawlinson admitted to increasing prices for the new reservations. The price change is seen as natural by Rawlinson due to one of the highest inflation numbers in the U.S. plus the escalation of Nickel’s price. Nickel is a critical material in the lithium-ion batteries used in most electric vehicles.
Written by Cláudio Afonso | info@claudio-afonso.com