Lucid is adding a combined sales, delivery and service site in Dallas, its second location in the metropolitan area and the first with a workshop, the Saudi-backed EV maker confirmed to The Dallas Morning News.
The site is planned for 2439 Irving Blvd, near the Design District northwest of downtown, according to the posting cited by the newspaper, which first reported the plan.
“The Dallas facility will be significantly larger” than the company’s Plano studio in order to accommodate service operations, Lucid told the Morning News, adding that the opening date would be announced later.
“Lucid is expanding into Dallas proper to support growing interest in electric vehicles in the market and to provide a more convenient service experience for current and future owners,” the company said in the email quoted by the paper.
“The Dallas-Fort Worth region continues to demonstrate strong growth in electric vehicle adoption, making it an important market for Lucid.”
Lucid gave no size, headcount, or investment figure for the new location.
Service Is the Point
Lucid‘s only North Texas presence today is a gallery-style studio at Legacy West in Plano, opened November 19, 2022, as the company’s first Texas location. It has no service bays.
The company’s online studio directory lists two Texas locations, Plano and Houston, and only Houston offers service, leaving owners in Dallas-Fort Worth to rely on Lucid’s mobile technicians or to ship their cars about 240 miles south.
Owners posting on the Lucid Owners forum in April and August described the Houston center as overloaded, with delays for shipped vehicles and no electric loaners available; one wrote on August 25 that a Houston employee had said he hoped matters would improve “when the Dallas service center opened in October,” a timeline Lucid has not confirmed.
“FYI I’ve been in contact with the service manager in Houston since its the only location in all of Texas,” user ‘Ron A’ wrote in the forum late last month. “She told me they’re finally opening up a service center in Dallas next month or so. That should alleviate the scheduling difficulties since they’re backlogged like 3 months in advance. I finally got a service appointment in November…”
Lucid’s live job postings for the address describe both “the grand opening of our brand-new Studio and Delivery location in Dallas” and “the grand opening of our new Service Center in Dallas,” and seek studio associates, service advisors, service assistants, technicians and a parts advisor.
Texas law generally bars manufacturers from holding dealer licences, so Lucid, like Tesla and Rivian, sells to Texans online with the transaction completed out of state, and its studios function as showrooms and delivery points rather than dealerships.
A Box Finished in 2024
The premises were finished two years ago.
Two projects registered with the Texas Department of Licensing and Regulation on January 29, 2024, both titled “Lucid Irving Boulevard Service & Delivery Center,” cover a tenant fit-out for a vehicle service center with charging, vehicle display and merchandise sales at the address in Lucid’s postings and at the neighbouring 2455 Irving Blvd, under the same landlord, SL6 Design District LP, and the same architect, BRR Architecture.
The 2439 filing lists an estimated cost of $1,860,000 across 20,126 square feet, with work starting April 15, 2024 and completed August 23, 2024.
The 2455 filing gives $1,640,000 and 17,737 square feet on the same dates, and an earlier 2021 registration treats 2439-2455 Irving Boulevard as a single facility.
Both 2024 records show the tenant’s funds paid for the work and carry the status “Project Closed,” meaning the accessibility-reviewed fit-out was finished about two years before Lucid began hiring for it.
Part of a Seven-Site Promise
At its Investor Day in New York on March 12, Lucid said it would add about seven locations in North America, alongside about 25 in Europe and 10 in the Middle East, and cited more than 300 annual US sales per studio, a figure it said had more than doubled since 2022.
A downtown Los Angeles service center reported by owners in April is the only other North American addition to surface since. Dallas would be the second.
Service has become a stated priority under Billy Hayes, the Chief Customer Officer appointed on July 2 with responsibility for sales, service and marketing, who told owners in Charlotte in July that the company was “already hard at work on several initiatives” to improve the ownership experience, as EV reported.
The expansion comes as CEO Silvio Napoli, in the job since June 1, has halved the number of executives reporting to himand installed a new finance, marketing, technology and customer leadership team.
The Numbers Behind It
Lucid reported second-quarter revenue of $405.3 million, up 56.2% from a year earlier, on 3,953 deliveries against 4,774 vehicles produced.
The net loss was $1.0349 billion, free cash flow was negative $1,476.1 million, and the company ended June with $732.6 million in cash and cash equivalents and $3.0 billion in total liquidity including undrawn facilities, rising to $3.8 billion after an $800 million draw on a term loan from its majority owner, Saudi Arabia’s Public Investment Fund, on July 6.
Lucid suspended its 2026 production guidance on May 5 and has not reinstated it.
Management said in August that second-half production would run below the second quarter’s pace to reflect the production shift cut, while deliveries would exceed the first half’s 7,046.
The Texas expansion is separate from Lucid’s robotaxi program with Uber and Nuro, which is building a depot in Houston for a service launch there in mid-2027 and has announced nothing for Dallas.
Tesla operates sites in Dallas and Fort Worth and is reported to be eyeing a store on Knox Street, and Rivian opened a space in the same district more than a year ago, according to the Morning News.
