Lucid will enter the French market through an operational partnership with Emil Frey, the Swiss-headquartered group that is among Europe’s largest automotive retailers, and will show the Air and the Gravity publicly in France for the first time at the Paris Motor Show next month.
The announcement makes France Lucid‘s sixth European market, after Germany, the Netherlands, Switzerland, Norway and Belgium, which opened on June 2.
Neither company disclosed pricing, a delivery date, the number of retail locations planned, or any volume expectation.
The Partner
In France, Lucid will keep its own import organisation and, in the company’s words, retains full responsibility for its brand, commercial strategy and customer experience.
Emil Frey France’s Import Division supplies what the release calls tailored operational services across multiple functions.
Pierre Guignot, General Manager of that division, said the partner’s role is “one of a bespoke service partner, providing flexible operational services tailored to Lucid’s specific requirements.”
That distinguishes the arrangement from the retail partnership Lucid signed with the Mercedes-Benz dealer group Wackenhut in Germany, first reported by EV in February, under which sales began at Baden-Baden on March 30.
“France is one of Europe’s most important automotive markets and represents a key pillar of Lucid’s expansion strategy,” said Lawrence Hamilton, the EV maker’s President for Europe.
The Commitment Is a Year Old
France was named as a 2026 market at the IAA show in Munich in September 2025, when then interim chief executive Marc Winterhoff said Lucid planned to open in eight additional European markets during the year.
Winterhoff left in June, and Silvio Napoli has since restructured the executive team.
That target narrowed to seven or eight by May.
Then, in July, EV reported that Lucid’s board had decided to slow the European push and to cut regional headcount before the end of September, with the United Kingdom moved to early 2028 and Spain and Austria to 2027.
What survived the slowdown was a four-market wave centred on Belgium, alongside Denmark, France and Italy. France is the second of the four to land.
Hamilton told the Spanish outlet Marca in mid-2025 that Lucid aimed to be present in Europe’s five largest markets — Germany, the United Kingdom, France, Italy and Spain — within 18 months, a window that closes at the end of this year.
The Base It Is Building From
The French entry rests on a European business that remains very small.
Lucid registered 319 vehicles across Germany, the Netherlands, Switzerland and Norway in 2025, down 32.1% from 470 the year before.
Across the first half of 2026 the company registered 171 vehicles in five European markets, against 157 in the first half of 2025. That is fewer than one car a day across five countries.
Speaking to Autovisie earlier this year, he identified it as a problem of both demand and recognition. “Do enough Europeans know our brand? No,” he said. “That’s why we need to become more visible.”
The retail footprint has moved in both directions. Lucid closed its flagship Oslo showroom on Karl Johans gate on May 14, three years after opening it.
What Paris Is For
The ‘Mondial de l’Auto’ runs from October 12 to 18 at the Porte de Versailles, and Lucid describes its appearance as its official market introduction in France.
Lucid said it will “present its vehicles as part of its official market introduction” at the event next month.
