Every Lucid Studio offers a digitally oriented luxury experience tailored to each customer’s preferences, whether they visit in-person, make inquiries entirely online, or combine the two. Lucid Studios allow customers to experience the brand and obtain information about its products in locations that underscore the company’s unique design aesthetic.

LUCID opens a new studio in Canada, deliveries to start in Spring 2022

Written by Cláudio Afonso | info@claudio-afonso.com

Lucid Motors announced the official opening of its newest Studio location at the Yorkdale Shopping Centre in Toronto, Ontario. The studio is the second one in Canada and the 23rd in North America. The company also unveiled a collaboration with Electrify Canada and expects to begin Canadian deliveries of the Lucid Air in Spring 2022.

Source: Lucid Motors

“Opening a Studio at the largest shopping destination in Canada will help us elevate the brand in Canada as we continue to expand in North America,” said Zak Edson, Vice President of Sales and Service, Lucid. “We are looking forward to seeing the longest-range EV driving, and charging, on Canadian roads soon.”

Lucid has collaborated with Electrify Canada to offer those who reserve a Lucid Air by June 30, 2022, two years of complimentary charging on the rapidly growing charging network. Designed to Combined Charging System (CCS) standards and compatible with any open DC fast charging station, the Lucid Air Grand Touring is capable of the fastest charging speeds of any production car available today.

Source: Lucid Motors

With 150 kilowatt (kW) and 350 kW chargers, Electrify Canada provides some of the fastest charging available in the country, allowing Lucid Air owners to charge up to 350 kilometers in just 15 minutes for models with 900+V architecture connected to 350kW chargers.

The company announced on March 22, at GTC (Nvidia’s AI Conference), that its current and future fleets are built on NVIDIA DRIVE Hyperion for programmable, intelligent capabilities. The partnership will allow Lucid’s vehicles to be “always at the cutting edge, receiving continuous improvements over the air” — the companies stated. By starting with a programmable, high-performance compute architecture in the Lucid Air, the automaker can take advantage of the scalability of NVIDIA DRIVE and always incorporate the latest AI technology as it expands with more models.

A defining feature of the Lucid Air is the DreamDrive Pro advanced driver assistance system — standard on Dream Edition and Grand Touring trims, optional on other models — which leverages the high-performance compute of NVIDIA DRIVE to provide a seamless automated driving experience.


Recently, Lucid’s CEO Peter Rawlinson admitted to increasing prices for the new reservations. The price change is seen as natural by Rawlinson due to one of the highest inflation numbers in the U.S. plus the escalation of Nickel’s price. Nickel is a critical material in the lithium-ion batteries used in most electric vehicles.

On March 10th, Lucid Motors has requested a permit to open a studio in The Netherlands, the first one in Europe. The studio will be located in Hilversum, which is 30km from the capital Amsterdam, and will be on the same building previously used by a BMW dealership. Lucid has currently 24 Studios in the United States and one in Vancouver (Canada) expecting to open another 19 during this year. You can check every location and the upcoming Lucid Studios here.

Written by Cláudio Afonso | info@claudio-afonso.com