LUCID announces partnership with NVIDIA to incorporate the latest AI technology

Written by Cláudio Afonso |

The electric automaker Lucid announced on March 22, at GTC (Nvidia’s AI Conference), that its current and future fleets are built on NVIDIA DRIVE Hyperion for programmable, intelligent capabilities. The partnership will allow Lucid’s vehicles to be “always at the cutting edge, receiving continuous improvements over the air” — the companies stated. By starting with a programmable, high-performance compute architecture in the Lucid Air, the automaker can take advantage of the scalability of NVIDIA DRIVE and always incorporate the latest AI technology as it expands with more models.

A defining feature of the Lucid Air is the DreamDrive Pro advanced driver assistance system — standard on Dream Edition and Grand Touring trims, optional on other models — which leverages the high-performance compute of NVIDIA DRIVE to provide a seamless automated driving experience.

The seamless integration of the software-defined NVIDIA DRIVE platform provides a powerful basis for Lucid to further enhance what DreamDrive can do in the future — all of which can be delivered to vehicles over the air.

Mike Bell, Senior Vice President of Digital, Lucid Group

The EV maker recently launched its first vehicle, the Lucid Air, late last year to widespread acclaim. The luxury sedan won MotorTrend’s 2022 Car of the Year, with industry-leading battery range and fast charging. Lucid recently announced Project Gravity, a long-range electric SUV slated for launch in 2024.


Recently, Lucid’s CEO Peter Rawlinson admitted to increasing prices for the new reservations. The price change is seen as natural by Rawlinson due to one of the highest inflation numbers in the U.S. plus the escalation of Nickel’s price. Nickel is a critical material in the lithium-ion batteries used in most electric vehicles.

There’s an inevitability that we will have to look at the price points of models that are coming out in the future. I think it would be absolutely foolish of me to say we’re never going to raise our prices”

CEO Peter Rawlinson said in an interview with Reuters 

On March 10th, Lucid Motors has requested a permit to open a studio in The Netherlands, the first one in Europe. The studio will be located in Hilversum, which is 30km from the capital Amsterdam, and will be on the same building previously used by a BMW dealership. Lucid has currently 24 Studios in the United States and one in Vancouver (Canada) expecting to open another 19 during this year. You can check every location and the upcoming Lucid Studios here.

Written by Cláudio Afonso |