XPeng launched the L03 globally on Thursday, pricing its cheapest-ever SUV from €34,990 across several European markets, as the Guangzhou-based brand staged the first simultaneous global launch in its history to an audience of 1,500 guests.
Founder and chief executive He Xiaopeng unveiled the coupe SUV in Germany.
Pre-sales at home opened earlier this month. The L03 reached European buyers with a starting price well below XPeng‘s existing lineup, as the company continues scaling local assembly in Europe with its partner Magna Steyr.
Pricing Across Eight Markets
The launch set prices of the fully electric version across all eight markets and range-extender prices in four of them.
In the euro-zone markets, the fully electric L03 starts from €34,990 in France and Belgium, €35,600 in Germany, €36,600 in Austria and €36,990 in the Netherlands.
Outside the euro area, the car opens from 299,900 Norwegian kroner, 239,995 Danish kroner and 399,900 Swedish kronor.
The range-extender version, badged the L03 Power X, reaches four markets at launch, from €38,490 in Belgium, €38,600 in Germany, €39,600 in Austria and 444,900 Swedish kronor.
France, the Netherlands, Norway and Denmark take the battery-electric car only for now.
XPeng said final variant pricing would be confirmed through local dealers and official channels.
The European figures sit above the model’s Chinese pre-sale prices, which opened on July 2 from 143,800 yuan ($21,200) to 165,800 yuan across six variants, but still land the L03 below the G6, which starts at €41,490 in Germany.
A Global-First Launch
The L03 is the first SUV in XPeng‘s cheaper Mona line and the second Mona model after the M03 sedan, sitting below the G6.
Sold at home as the Mona L03 and abroad as the XPeng L03, the car is the company’s fourth model in Europe, after the G6, G9 and P7+.
He Xiaopeng chose Munich, in the country where the car industry took root, for the first formal global launch, and described the company’s approach on the continent as an “In Europe, For Europe” strategy.
The chief executive said XPeng has now delivered 61,065 vehicles cumulatively in Europe, operates across 65 markets worldwide and runs 1,207 stores.
The company plans to sell the L03 in 65 countries and regions this year.
The Model
The L03 is a coupe SUV measuring 4,650 mm long, 1,920 mm wide and 1,600 mm tall on a 2,850 mm wheelbase.
XPeng claims that the model has a class-leading drag coefficient of 0.228, achieved through 22 aerodynamic changes, which adds roughly 59 km of range.
The car comes as a fully electric model and as the L03 Power X, a range-extender using XPeng‘s Kunpeng technology, and is engineered to meet five-star safety standards globally.
The battery-electric version uses CALB lithium-iron-phosphate packs of 56 kilowatt-hours or 69 kilowatt-hours, rated at 525 km and 625 km on China’s CLTC cycle and charging from 10.0% to 80.0% in about 19 minutes.
European range figures under the stricter WLTP standard have not yet been published.
The range-extender pairs a smaller battery with a 1.5-litre generator for 315 km of electric-only range and about 1,330 km combined on the CLTC cycle.
AI, Cockpit and Assisted Driving
The L03 carries the company’s in-house developed Turing chip on every trim.
The range runs from a single chip at 750 TOPS on the Max, with a distilled version of the second-generation VLA system, to dual chips at 1,500 TOPS on the Ultra SE with the full system, while XPeng has described a top Ultra configuration using three chips for up to 2,250 TOPS.
At the centre sits the latest Next Generation Pilot (NGP), which the company says it will roll out progressively in Europe from early 2027, after taking the system across its Ultra models in China from March.
XPeng had run the L03 on public roads in Munich with the system engaged in the days before the launch.
The L03 also debuts the international version of the company’s cockpit software, XOS 6, with a rebuilt AI voice assistant that supports more natural, multilingual conversation and can interpret intent to adjust vehicle functions, with the features arriving through later over-the-air updates.
For navigation abroad, XPeng has partnered with Google Maps and feeds its map data into the assisted-driving stack, excluding the Commonwealth of Independent States.
The camera-only approach forgoes lidar and high-definition maps, mirroring the path Tesla has taken with Full Self-Driving, the system XPeng has claimed to beat on China’s narrow roads.
Also Unveiled in Munich
The event marked the European debut of XPeng‘s Iron humanoid robot and its Aeroht flying car.
XPeng used the launch to lay out its physical-AI roadmap, placing the L03’s generation at the mass-market centre and Level 4 autonomy on the 2028 horizon.
The company registered more than 4,645 vehicles across Europe in June, led by Germany at 922 units, a fourth straight monthly record, with France, Norway and Denmark also posting sharp gains.
XPeng delivered 40,126 vehicles in June, its strongest month of 2026, is targeting 550,000 to 600,000 global deliveries this year and aims to double overseas sales to one million a year by 2030.
Deutsche Bank analysts expect the L03 to average about 12,500 sales a month.
