Lucid began teasing the reveal of a new Gravity variant on Monday, for what the company calls “A world-premiere in elite performance” at Monterey Car Week — almost exactly a year after the same stage produced the off-road Gravity X concept.
A countdown on the company’s Monterey page pointed to Thursday, August 13, the opening day of Lucid‘s presence at the Concours Village in Pebble Beach, California, which runs through August 16 from 9 a.m. to 6 p.m. local time (noon to 9 p.m. ET).
The invitation shows a darkened front quarter of a vehicle with a glowing blue outline of a bear — Lucid’s logo image — on the front fender, the teaser’s only visual clue.
On its website, the brand says the bear “symbolizes entrepreneurial freedom and serves as a reminder of our commitment to sustainability.”
“You will find our bear in many components of our cars, fully integrated into our design, as an enduring reminder of our land and spirit,” the company adds.
Details of the vehicle remain undisclosed, including whether the premiere is a concept or a production variant.
The invitations promise attendees an exclusive first look at what is next from the brand, alongside coastal demonstration drives of the Air and Gravity.
What Lucid has said came in Chief Executive Silvio Napoli’s prepared remarks on the August 4 earnings call, when he told analysts the company “will unveil a new, sportier version of the Lucid Gravity” in a few days at Monterey Car Week.
The Teaser
The Monterey page frames the reveal under the banner “Performance without compromise” and the line that a new chapter begins, language that points toward a performance variant rather than a successor to last year’s trail-focused show car.
Lucid‘s current performance flagship is the Air Sapphire, whose tri-motor powertrain produces 1,234 horsepower. The Gravity lineup tops out with the Grand Touring’s 828 horsepower and has no equivalent halo trim.
Alongside the reveal, the company is offering public demonstration drives of the Air and Gravity throughout Monterey Car Week, which opened August 7 and closes August 16.
The same page carries Lucid‘s current demand push: 0% financing for up to 72 months on the 2026 Gravity Touring and Grand Touring and a $3,000 trade-in allowance, both requiring delivery by August 31 at 11:59 p.m. ET.
Last Year’s Playbook
The sequence mirrors August 2025 almost to the day.
Lucid announced its Monterey plans on August 12 last year, released a teaser video the following day, and unveiled the Gravity X concept on August 14 at a private event on the 18th fairway of the Pebble Beach Golf Links, before the car’s public debut on the Concours d’Elegance Concept Lawn.
Built on a Gravity Grand Touring, the Gravity X carried a lifted ride height, widened track, all-terrain tires, skid plates, integrated tow hooks and redesigned fascias, finished in a satin Astral Drift paint with orange accents and topography maps of Big Sur and Death Valley etched into the hood.
Nick Twork, Lucid‘s VP of Communications, stressed at the time: “This is a concept, pushing the boundaries, not a production vehicle”.
No production version has followed in the twelve months since.
The Off-Road Thread
The Gravity X did, however, leave a production trace elsewhere in the lineup.
Lucid‘s midsize platform will underpin three SUVs, including one with an off-road focus, and then-interim Chief Executive Marc Winterhoff told reporters in September that the off-road model would take its cues from the Gravity X, according to Car and Driver.
That vehicle sits at the end of a delayed pipeline.
Cosmos, the first midsize model, will now scale production in the second half of 2027 at the company’s AMP-2 plant in Saudi Arabia, pushing any dedicated off-roader further out.
The Reset Backdrop
The premiere lands one week after Lucid‘s most difficult earnings report to date.
The company’s net loss nearly doubled to about $1 billion in the second quarter as Napoli launched a $1.4 billion cash-savings plan, eliminated a production shift, cut 18% of the US workforce and told investors second-half production would fall below the second quarter’s level.
The Gravity nonetheless carried what growth the quarter had, with group deliveries of 3,953 vehicles rising 19% from a year earlier on the SUV’s ramp.
Napoli named four must-win projects on the call — the cash plan, the Uber-Nuro robotaxi program now running a fleet of nearly 100 vehicles, the AMP-2 plant and the Midsize program — a list on which a new Gravity variant does not appear.
A halo reveal at the industry’s most photographed week nonetheless offers the company something its reset cannot: a product story.
Lucid has not said what the vehicle will be called, what it will cost, whether customers will be able to order one, or when.
