XPeng‘s newly launched GX flagship SUV drove the brand’s highest weekday showroom foot traffic of 2026 on its first full day of sales this Thursday.
Writing on Weibo on Friday, the company’s VP of Marketing Alan Yu Tao — who joined the automaker in 2024 from OPPO/OnePlus — said that Thursday’s customer traffic set a new record despite falling on a weekday.
“Yesterday was the first day after the launch of the XPeng GX. As Thursday is a weekday, customer traffic is usually not high, but yesterday set a record for the highest weekday foot traffic in 2026,” Yu wrote.
The executive added that it “also exceeded the next-day traffic of all new model launches in 2025 and 2026.”
According to Yu, GX test drive volume on the model’s first day had already surpassed that of other models in XPeng‘s lineup — including the single-day test drive record set by the P7+ during its first launch weekend.
“The GX test drive volume yesterday has already surpassed that of other models, including the single-day test drive record of the P7+ during its first weekend,” he stated.
Additionally, “many stores are already fully booked for GX test drives this weekend, and we will keep working hard!”
24,863 Orders in 12 Hours
The showroom surge follows what XPeng described as a stronger-than-expected launch night.
The company announced on Thursday that the GX secured 24,863 firm orders within its first 12 hours on sale — a result that founder and CEO He Xiaopeng admitted surpassed his own expectations.
“To be honest, the data exceeded at least my expectations,” the CEO said, noting that “from what we’ve seen in our internal data, the numbers have been consistently very, very strong — and that was just the first night.”
Of those early orders, 80% were for flagship trims and more than half were for pure electric versions.
Competitive Positioning
The GX launched on Wednesday priced between 279,800 and 359,800 yuan ($41,100–$52,900) before incentives.
A limited-time 10,000-yuan discount brings the effective range to 269,800–349,800 yuan for orders placed before June 30.
At that promotional pricing, the six-seat SUV nearly undercuts the Onvo L90’s starting price of 265,800 yuan with battery included, while sitting well below the Li Auto i8 and Tesla‘s six-seat Model Y L, both priced around 339,000 yuan.
The model is available as a pure electric vehicle on an 800V silicon carbide platform with up to 750 km of CLTC range and 5C ultra-fast charging, and as an extended-range electric vehicle delivering over 1,585 km of combined range.
XPeng opened pre-sales for the GX in April at a starting price of 399,800 yuan.
The final launch pricing represented a significant reduction, with the entry point coming in roughly 30% below the pre-sale figure.
Delivery Pressure
The company delivered 93,693 vehicles through the first four months of 2026, down from 129,053 in the same period last year.
The company targets 550,000 to 600,000 deliveries for the full year — which would require an average of roughly 57,000 units per month over the remaining eight months.
XPeng aims to double overseas sales from the 45,008 units delivered in 2025, with a broader target of 1 million annual overseas deliveries by 2030.
He Xiaopeng revealed on Thursday that XPeng plans to enter the Middle East “as early as next month,” with additional markets to follow.
The company’s overseas portfolio, currently centered around only two models, will “rapidly expand in the second half of this year and over the next two years into a very strong product matrix capable of competing globally,” he added.
XPeng‘s CEO emphasized that the company has designed its autonomous driving technologies and hardware-software stack from the ground up with globalization in mind.
“We basically avoid creating fragmented or isolated solutions — all of it is designed with globalization in mind,” He stated.
The chief executive added that “only by truly designing both hardware and software from the ground up for global markets can a company build stronger global capabilities.”
The company, which is present in over 60 markets worldwide, recently acquired a 90% stake in an Indonesian manufacturing entity under the Erajaya Group.
In Europe, XPeng is preparing to launch the Mona L03 in July and has said the GX will follow in October — marking the brand’s first entry into the continent’s premium large SUV segment.
The company currently assembles the G6, G9, and P7+ at Magna Steyr’s facility in Graz, Austria, though UK and Eastern Europe Managing Director Elvis Cheng acknowledged last week that the plant’s capacity is insufficient to meet growing demand.
Cheng confirmed that XPeng is in early talks with Volkswagen about potential European manufacturing arrangements.
