Chinese automaker XPeng will launch its Mona series in Europe this July with the upcoming L03 SUV, followed by a new premium SUV — the company’s Managing Director for the UK and Europe Elvis Cheng said on Wednesday.
The executive announced the Financial Times Future of the Car summit in London.
The confirmation came in direct response to a question from EV on whether the limited assembly capacity at Magna Steyr’s Graz plant — which Cheng had flagged earlier in the same session — would delay the Mona series European rollout.
Cheng said the company will host a brand event this July in Munich where it will announce the new models for the region, while noting that XPeng is in parallel discussions with shareholder Volkswagen Group and other potential partners about additional European manufacturing.
The carmaker’s founder and Chief Executive Officer He Xiaopeng had revealed late last year that the Mona series would come to Europe after the brand’s strong reception in China.
In its domestic market, the Mona M03 sedan is the company’s most important volume driver — the model accounted for approximately 44% of XPeng’s global sales in April with more than 13,000 units delivered.
The European Lineup Today
Cheng said XPeng’s existing European lineup — the G6 and G9 SUVs and the recently launched P7+ sedan — has been well received in the markets where the brand operates.
“Quite popular actually in the markets we’re selling,” he said.
The brand is now present in 28 European countries, supported by 290 retail outlets and over a dozen distribution partners.
The Mona Launch
XPeng will use a brand event in Munich in July to introduce the first Mona series product in Europe, Cheng said.
“We’re going to launch the L03 in China,” Cheng said, referring to the Chinese designation that tracks with Ministry of Industry and Information Technology filings revealed in recent days.
“But this will be a Mona series SUV to be launched in Europe. And later, we will have another one coming.”
Cheng did not specify the European naming convention for the L03, nor did clarify that the premium SUV mentioned is the GX model just revealed in China.
The Mona sub-brand was launched in China in August 2024, positioned as XPeng’s lower-cost product line aimed at competing against the entry-level segment dominated by BYD, Geely’s Galaxy, and other Chinese mass-market EV brands.
The M03 starts at 119,800 yuan ($17,600) in China, positioning the Mona series significantly below XPeng’s flagship lineup and giving the company a strategic answer to the affordable EV segment in Europe.
The Premium SUV
Cheng also confirmed that XPeng will introduce a premium SUV to Europe in October, in addition to the Mona launch.
“We have another luxury or premium SUV on the way coming to Europe, where we’re going to launch in October,” he said, without confirming whether he was referring to the GX flagship SUV just unveiled in China.
The six-seat GX flagship was unveiled domestically earlier this month, positioned to rival Nio’s ES9 and Zeekr’s 9X in the premium large SUV segment.
If the October European launch is indeed the GX, it would represent XPeng’s most aggressive push yet into the European luxury SUV segment — a category currently dominated by Mercedes-Benz, BMW, and Audi.
The Capacity Question
Earlier in the same session, Cheng had told the audience that XPeng’s production capacity at Magna Steyr’s Graz facility in Austria was no longer sufficient to meet European demand — with the company actively exploring additional manufacturing locations, including discussions with Volkswagen Group.
Asked specifically whether those capacity constraints would delay the Mona series launch in Europe, Cheng said the July Munich rollout would proceed as planned.
The Graz facility currently assembles the G6 and G9 SUVs from semi-knockdown kits shipped from China, with the P7+ sedan having completed trial production in January and entered series production in April.
Adding the Mona L03 to the Graz line — alongside the October premium SUV launch — would intensify the capacity pressure that prompted Cheng’s earlier comments about needing a second European manufacturing location.
The Broader European Plan
XPeng previously confirmed it intends to launch four new models in Europe in 2026 as part of its strategy to double overseas sales this year.
The lineup includes the X9 MPV — which has already entered the UK following successful expansion across other right-hand-drive Asian markets — alongside the Mona series and the October premium SUV.
XPeng delivered 22,787 vehicles across European markets in 2025, a 126% year-on-year increase, with Magna Steyr’s Graz facility in Austria producing the majority since the start of local assembly in September 2025.
Domestically, XPeng recently launched the GX large SUV and is preparing to debut a larger-sized G9L model — though Cheng did not confirm whether the G9L will reach the European market.
The Chinese automaker is targeting global deliveries of between 550,000 and 600,000 vehicles in 2026.
