Chinese automaker XPeng has announced that Romania will become its 61st market worldwide, following its Mexico launch event held last month.
The Guangzhou-based company signed a tripartite distribution agreement with Hungarian group ‘AutoWallis’ and Portuguese partner ‘Salvador Caetano Group.’
The deal makes Romania the fourth Central and Eastern European market under the AutoWallis-Salvador Caetano partnership, following Hungary, Slovenia and Croatia, where officially launched in September 2025.
Sales in Romania are expected to begin in early summer, according to the announcement.
“We are delighted that XPeng has entrusted AutoWallis and our partner Salvador Caetano with a fourth market, especially given that Romania is the second most populous country in Central Eastern Europe,” AutoWallis CEO Gábor Ormosy said.
According to the executive, “compared to the three markets where we already started operations in 2025, Romania represents an additional sales volume opportunity of around 60%.”
AutoWallis x Salvador Caetano
AutoWallis first secured exclusive distribution rights for XPeng in Hungary, Slovenia and Croatia in May 2025.
The Budapest-based group operates the three markets in strategic partnership with Salvador Caetano, which became XPeng‘s official importer and distribution partner for Portugal and Spain in 2024.
Salvador Caetano CEO for Global Automotive Distribution Sérgio Ribeiro called the Romania agreement “an important milestone” in the group’s relationship with XPeng.
“We are convinced that together with AutoWallis, we can build a similar success story for XPeng in Romania,” Ribeiro said, pointing to the brand’s growing traction in the Iberian Peninsula.
Last month, XPeng saw sales more than double in Portugal and more than triple in Spain, with both countries logging over 100 vehicles.
XPeng‘s Brand Director Marko Družijanić — who was appointed to lead operations across the AutoWallis-managed markets — noted that initial customer feedback in Hungary, Slovenia and Croatia has been encouraging.
As of Thursday, however, sales figures for the three markets had not yet been published.
Lineup
XPeng currently offers four models across its AutoWallis-managed markets.
The brand’s European lineup has been anchored by the G6 and G9 SUVs, which were used to introduce the brand to most European countries over the past two years.
Even though the brand had already withdrawn the previous version of the P7 sedan from most European markets — followed by the launch of a newer model in China — it went on to introduce that older version in new markets later in the year.
Družijanić said the lineup will expand rapidly, with three additional models arriving in 2026 — bringing the total to seven.
XPeng said earlier this year it plans to launch five new models across Europe this year.
These include the P7+ sedan, the X9 MPV and its first model under the more affordable Mona series.
The revamped P7+ was launched simultaneously across 36 markets in January.
Overseas Push
XPeng‘s entry into Romania follows the brand’s launch in Mexico on March 25.
The company debuted the G6 and G9 SUVs in the Latin American country alongside a three-year regional strategy targeting full coverage of Latin America by 2028.
XPeng expanded from 30 to 60 markets during 2025.
The company established local supply chain teams in Europe and Southeast Asia as part of its international push.
Global vehicle deliveries surged 126% in 2025 to 429,445 units.
Overseas deliveries reached 45,008 vehicles last year — roughly 10% of total volume.
XPeng is planning to double that figure in 2026, while targeting between 550,000 and 600,000 deliveries in 2026 — a 28% to 40% increase year over year.
The company saw a sharp decline in deliveries in the first quarter, however.
XPeng‘s President Brian Gu told Reuters on Wednesday — ahead of the Beijing Auto Show — that the company aims for overseas markets to account for more than 50% of revenue within five to 10 years, up from approximately 15% last year.
Gu said XPeng generated about 10% of its sales volume and 15% of revenue from international markets in 2025.
The company opened a European R&D center in Munich last September, during the IAA Auto Show in Munich.
A few months later, it began assembling vehicles at Magna Steyr’s plant in Graz, Austria.
The company now assembles the G6, G9 and P7+ models there.
The move allows XPeng to bypass the European Commission’s tariffs on imported Chinese EVs.
