Rivian added a $1,000 discount on new R1T and R1S orders placed in the last week of September, layering a quarter-end incentive onto an offer slate already built around clearing inventory before the third quarter closes.
Rivian owner and X user Chris Hilbert first flagged the offer on Wednesday, writing that the company had added a $1,000 offer until the end of the month.
Customers who order a new model year 2026 or 2027 R1 between September 23 and September 30, 2026, receive $1,000 off the final price of the vehicle in the United States, or C$1,400 (US$870) in Canada, according to the offer terms.
Buyers must also complete the purchase or lease and take delivery by September 30, the final day of the quarter.
Eight Days to Order
Rivian applies the discount to the final vehicle transaction.
Availability is limited, and only buyers in the United States and Canada qualify.
Terms state the discount is not transferable or redeemable for cash, and Rivian may change or end the offer at any time without notice.
Buyers can combine the discount with other offers where Rivian permits, and sales advisors at participating locations handle the transaction.
It is the first discount on the vehicle price this month to cover 2027 model year vehicles as well as remaining 2026 stock.
Every promotional financing rate and lease rebate Rivian published on September 1 applies only to new 2026 R1T and R1S vehicles. The company does advertise standard September lease terms on the 2027 R1T and R1S Premium, and its Road Trip Package accessory offer covers the 2027 Premium Long Range.
Rivian used the same $1,000 figure in July, when a late-month push paired sub-1% financing with $1,000 discounts on any new R1.
Stacked on September Financing
Rivian’s September financing grid runs 1.99% APR for the R1 Tri Max, 2.99% for every Dual variant and 3.99% for the Quad Max, each over 60 months, as EV reported on September 1.
That report also listed 3.99% for the Quad Max, a rate that no longer appears on Rivian’s US offers page.
Dual pricing reversed an August increase to 3.99%, while the Quad rate marked the first promotional financing on the quad-motor configuration since zero-percent offers opened the year.
A $1,500 lease rebate covers Dual and Tri Max builds on 24- or 36-month terms, replacing the $3,000 contribution Rivian offered on the Tri Max alone in August.
The lease rebate and financing offers cannot be combined with other public offers unless Rivian permits it. The new discount’s page takes the opposite position, saying it can be combined with all current offers, while its fine print says only “as permitted by Rivian.”
Stealth Package exterior discounts of up to $2,200 and Road Trip Package accessory offers of up to $2,500 also carried into September.
Rivian’s three months of complimentary charging on the Rivian Adventure Network, introduced on August 21, ended for new orders on September 11.
Every financing, lease and discount offer carries a September 30 delivery deadline.
2027 Lineup Joins the Push
Rivian announced the 2027 R1T and R1S on August 13, retiring the Dual, Tri and Quad powertrain names in favour of a Premium, Performance and Quad ladder aligned with the R2.
Purchase prices held flat.
R1T Premium starts at $79,990 and R1S Premium at $83,990, with Performance at $100,990 and $106,990 and Quad at $115,990 and $121,990.
Every 2027 lease, however, rose by $100 a month over its 2026 equivalent, adding $3,600 across a 36-month term.
Against those prices, the $1,000 discount equals 1.3% of an R1T Premium and 0.8% of an R1S Quad.
Rivian dropped the Dual Standard configuration from the 2027 lineup entirely, though the variant still appears in September financing and lease offers as the company works through remaining units.
Soft Flagship Demand
Combined R1 US sales came to an estimated 7,402 units in the second quarter, down 6.3% year over year, according to Cox Automotive estimates.
R1T volume fell 30.4% to an estimated 1,219 units, while the R1S held about flat at 6,183.
Rivian’s total deliveries fell 18% in 2025 to 42,247 vehicles, from 51,579 a year earlier. The company does not break out R1 deliveries.
Motor Intelligence estimated Rivian’s US sales slipped 6% year over year in August. A year ago, customers in the US could still benefit from the EV tax credit when leasing the R1.
Rivian raised full-year delivery guidance to 65,000 to 70,000 vehicles after the second quarter, including 20,000 to 25,000 R2 units, against 42,247 vehicles delivered in 2025.
R2 volume continues to build.
Owner-run tracker Rivian Roamer showed the R2 VIN count passing 12,100 on September 20 and 12,3XX as of Wednesday morning.
Rivian will add a second R2 production shift in Normal, Illinois, by the end of the month.
Founder and Chief Executive Officer RJ Scaringe told Morgan Stanley’s Laguna conference last week that the R2 ramp is gated by tier-two and tier-three suppliers rather than the plant.
Shares Under Pressure
Rivian shares have fallen 33.2% since the company held its AI & Autonomy Day in December 2025.
The stock is down 23.2% year to date, trading at around $15 in recent sessions.
As of press time, Rivian was trading 1.4% lower at $14.93 on Wednesday’s market session.
Citi initiated coverage of Rivian at Neutral on September 15, citing R2 ‘launch risks.’
Rivian reports a single company-wide delivery figure each quarter, combining the R1T, R1S, R2 and Commercial Van, and does not report volumes by model. A recall filing published on Wednesday showed it had built at least 2,481 R2s by August 10.
Quarterly production and delivery figures typically arrive in the first days of the month after the quarter closes, placing the third-quarter report in early October.
