Lucid Motors Senior VP Eric Bach revealed in a recent interview with Driving Electric that the luxurious EV maker is developing entry-level new products. After the already known Gravity project — a seven-seater SUV that has been delayed until 2024 — the EV maker is working on a “mid-size” electric car to rival Tesla Model 3 in 2025-26.
In addition, Bach added that the right-hand drive (RHD) version of the Air model will arrive in the UK “soon” although he did not reveal the exact date.
“Of course, we’re looking into the future, we’re not going to a low-volume supercar brand or anything of the sort. Since the Air starts at the $87,400 mark, it’s already a good volume that we’re targeting,” Bach said.
“But we’ve got the world’s most efficient powertrain, and we want to use that capability more broadly, so we’re going to come down to a mid-size level as the new platform. We’re already working on that; the idea there is that we can do better for CO2 offset or reduction if we have a higher volume,” he added.
Bach served as Lucid’s Vice President, Hardware Engineering from September 2018 to February 2021 and as Senior Director, Body Engineering from April 2015 to August 2018. Previously, Bach was Director of Engineering at Tesla from January 2012 to March 2015.
In late June, Lucid Motors sent its 1050 hp Lucid Air Grand Touring Performance to the Goodwood Festival of Speed and, partnering with the driver Ben Collins, won the fastest production vehicle with a 50.6 seconds lap.
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On April 12, Lucid Motors introduced the Lucid Air Grand Touring Performance which delivers 1,050 horsepower and accelerates from 0-60 mph in 2.6 seconds. The model has an MSRP of $179,000 and customer deliveries in the U.S. are slated to begin in June 2022. In Canada, the Air Grand Touring Performance will be priced at $242,000 CAD (before taxes), with deliveries beginning in August 2022, the EV maker stated.
“Lucid Air Grand Touring Performance answers the strong demand we continue to see for higher-performance versions of the Lucid Air,” said the CEO Peter Rawlinson at the time. “The remarkable speed with which we are able to conceive and bring this model to market is possible only because of Lucid’s high degree of vertical integration and in-house production of our proprietary EV powertrain and battery pack technology.”