Lucid Motors confirmed on Thursday that Munsterhuis Autobedrijven will become its first retail partner in the Netherlands, 71 days after EV exclusively reported the group was set to sign.
The family-owned group will run a dedicated Lucid sales site in Hengelo, in the eastern Twente region, with authorised aftersales and service at the same location.
Neither company disclosed an opening date or the terms of the agreement.
Munsterhuis is the second European retail partnership Lucid has confirmed after EV reported it.
The company signed Mercedes-Benz dealer Wackenhut for Germany on March 16, twenty days after EV first reported that deal on February 24.
Adjusted Business Model
Lucid built its European operation on company-owned showrooms after entering the region in April 2021, with sites in Germany, the Netherlands, Switzerland and Norway and a headquarters in Amsterdam.
That model is being replaced by franchised agents and, in new markets, importers.
Then-interim chief executive Marc Winterhoff told analysts on the fourth-quarter call in February that Lucid was “in advanced discussions with more than 10 other” European dealer agents.
Since then, two have been officially announced.
What Munsterhuis Brings
The group’s credentials are in low-volume premium retail rather than electric vehicles.
It holds the regional Ferrari franchise through Munsterhuis Sportscars in Hengelo, alongside Maserati, Jaguar, Land Rover, Renault, Dacia and Alpine.
Founded in 1962 as a body repair shop in Enschede, it now employs more than 200 people across five Twente locations and operates its own leasing, rental, insurance and repair arms.
Munsterhuis took on Lotus in 2025 as one of only two Dutch dealers for the brand, building a dedicated studio in Hengelo and handling sales, service and body repair across the northeast.
A Second Dutch Location
Lucid has had a Dutch presence since December 16, 2022, when it opened a site in Hilversum — its third retail location in Europe and its first service, delivery and sales centre on the continent.
Hengelo sits roughly 130 kilometres east of Hilversum, near the German border.
Both fall outside the Randstad conurbation containing Amsterdam, Rotterdam, The Hague and Utrecht.
The company’s European headquarters are in Amsterdam.
The Demand Problem
The partnership arrives in a market where Lucid has sold 32 EVs in the first seven months of the year.
Lucid registered 32 vehicles in the Netherlands between January and July, one fewer than the 33 it managed over the same months of 2025 — when only the Air was on sale.
The monthly pattern is volatile at this scale. Registrations ran 1, 2, 4, 3, 10, 8 and 4 through July, against 2, 1, 12, 1, 10, 2 and 5 a year earlier.
June was the strongest year-on-year improvement, at eight units against two, before July fell back to four.
Across the whole of 2025, Lucid registered 53 vehicles in the Dutch market, including a peak of 14 in December and one month, November, with none at all.
Of this year’s 32, BOVAG figures show 24 were Gravity SUVs and eight were Airs. The Dutch market absorbed 202,469 passenger cars over the same seven months.
Lucid restructured its Dutch Gravity range on Tuesday, cutting the entry price to €97,900 from €102,900 and adding two trims, with the lineup now running to €150,500 for the Grand Touring Ultimate.
What Each Side Said
“The Netherlands is a key market with a strong appetite for innovative and sustainable mobility,” said Lawrence Hamilton, President of Europe at Lucid. “Munsterhuis’ longstanding reputation makes them an ideal partner to introduce more Dutch customers to the Lucid brand.”
Jochen Munsterhuis, a Director at the group, called Lucid‘s “industry-leading technology, outstanding efficiency, and uncompromising approach to luxury” a fit for its portfolio.
