Lucid Motors registered 35 vehicles across Europe in May, a 12.9% increase from the 31 units recorded a year earlier and a six-unit gain over April, according to official data compiled by EV.
May marked the second consecutive month of year-over-year gains, following April’s result of 29 vehicles — nearly triple the ten registered in the same month of 2025.
Year-to-date registrations now stand at 118 units across the four markets, approaching the 157 vehicles the company sold in the first half of 2025.
Full-year European sales totaled 319 vehicles in 2025, a 32% decline from 470 the prior year.
Registrations include test drive, showroom and press vehicles and do not correspond directly to customer deliveries.
Germany
Lucid registered 21 vehicles in Germany in May, according to data published by the Kraftfahrt-Bundesamt (KBA).
The figure matched April’s tally and represented a 40% year-over-year increase from 15 units in May 2025.
The KBA does not provide a breakdown per model, so the split between Air sedans and Gravity SUVs remains unknown.
Germany accounted for 60% of all European registrations in May, consistent with its outsized share in prior months.
Year-to-date, the country has recorded 76 of the 118 European total.
The first Lucid Gravity delivered through a retail partner in Europe took place in May through the Wackenhut Group, the family-owned Mercedes-Benz dealer that became the EV maker’s first European distributor.
The vehicle was handed over to German chef and TV personality Johann Lafer at Wackenhut’s Baden-Baden facility, which began selling and servicing Lucid vehicles on March 30.
A second Wackenhut location in Stuttgart is set to launch this summer.
The signing marked the beginning of a hybrid distribution model that pairs Lucid‘s company-owned showrooms with local dealership partnerships.
Former interim CEO Marc Winterhoff confirmed during the fourth-quarter earnings call that the company was in advanced discussions with more than 10 additional dealer groups and importer candidates across Europe.
Lucid is running a €4,000 ($4,560) trade-in bonus across its full German lineup as part of a quarter-end incentive push ahead of June 30.
Buyers must order a 2026-model vehicle before June 15 and take delivery before June 30 to qualify.
The Gravity incentive has been active for more than a month, with Lucid emailing an identical offer to prospective buyers on April 22.
Unlike the Air promotion, the Gravity trade-in bonus is combinable with other financing offers.
The Air sedan range in Germany starts at €85,900 ($99,300) for the Pure trim, rises to €99,900 ($115,500) for the Touring and reaches €130,900 ($151,500) for the Grand Touring.
Germany also holds strategic relevance beyond retail sales.
Lucid‘s robotaxi partner Nuro opened its first European office in the Munich area in May, establishing an engineering and operations hub as the autonomous driving startup expands the Level 4 platform it is developing jointly with Lucid and Uber.
Germany’s 2021 Autonomous Driving Act provides one of Europe’s clearest legal frameworks for Level 4 commercial operations, positioning the country as a testing ground for eventual deployment on the continent.
Netherlands
The Netherlands posted the sharpest month-over-month improvement across the four markets, recording 10 registrations in May — up from three in April and matching the ten units sold in May 2025.
The Dutch result brought the year-to-date total to 20 vehicles, already approaching the 53 units the market recorded for all of 2025.
The jump follows a first quarter during which Lucid‘s debut sedan went entirely unsold in the country, with the company registering only seven vehicles — all Gravity SUVs — between January and March.
The first-quarter total across all four European markets consisted entirely of Gravity SUVs, with the Air sedan going unsold for three consecutive months, underscoring how thin demand for the debut model has become.
Lucid operates a showroom and service center in the Netherlands. The country is home to the company’s European headquarters in Hilversum.
The company told EV in May that the first Gravity was delivered in the Netherlands in the final days of 2025 — well ahead of the official announcement in Germany — although Lucid did not publicly disclose that handover until May.
The Dutch market is also covered by Lucid‘s quarter-end incentive campaign, with more generous terms than in Germany.
The Gravity SUV carries a €5,000 bonus paired with €2,500 in charging credit, compared with the €4,000 flat bonus available across the border.
The Air sedan switch bonus in the Netherlands matches Germany at €4,000. The same June 15 order and June 30 delivery deadlines apply.
Switzerland
Swiss registrations dropped to two vehicles in May, a decline of four units year over year and three units below April’s five registrations.
The result is the weakest monthly figure in the country since December 2025, when zero Lucid vehicles were sold.
Switzerland was the only European market to show year-over-year growth in 2025, more than doubling to 64 vehicles from 26 in 2024 — however, the pace has slowed considerably in the first months of 2026.
Lucid opened its first Swiss retail location in Geneva in November 2022. A second location opened in Zurich last year.
The EV maker’s incoming permanent CEO Silvio Napoli — who led Swiss elevator company Schindler for 30 years — recently visited the company’s Zurich showroom and service center before officially beginning his role.
Napoli will take over when he receives US authorization, replacing outgoing interim CEO Winterhoff, who returns to the Chief Operations Officer position.
Norway
Norway recorded two registrations in May — both Gravity SUVs — marking the first activity in the market since a single Air sedan was registered in January to Lucid Norway itself.
Lucid registered zero vehicles in the Norwegian market in February, March and April.
It remains unclear whether the two Gravity units were delivered to customers or registered by the company for showroom or press purposes.
The result brought the cumulative Norwegian total to 33 vehicles since Lucid entered the market — an average of roughly one per month.
Of the 31 registrations recorded through the end of April, 17 were registered to the importer rather than to customers, according to OFV data cited by local outlet BilNytt.
In 2025, the company listed 19 units in the country, including one Gravity SUV also registered by Lucid itself.
The registration figures are particularly stark against the backdrop of Norway’s EV adoption rate.
Battery-electric vehicles accounted for more than 98% of new car sales in Norway last month.
Prices for the entry-level Air Pure start at NOK 950,000 ($100,800), while the Gravity Touring begins at NOK 1,049,000 ($111,300).
Lucid closed its flagship showroom on Karl Johans gate in downtown Oslo on May 14, three years after it opened, consolidating all Norwegian operations at its existing service and delivery center in Rud, Bærum.
The Rud facility became fully operational for customers on May 18.
Lucid plans to expand the site with a new showroom expected to open in the fourth quarter and stressed that Norway remains a strategically important market.
Late last year, BilNytt reported that Lucid was working to establish partnerships with external dealers in Norway, as the company transitions towards a mixed business model across Europe.
Market Expansion
Lucid is currently present in four European markets — Germany, the Netherlands, Switzerland and Norway — and plans to expand to as many as 12 by year-end.
Belgium became the fifth market on June 2, when the company opened its Belgian test-drive center.
Denmark, France, Italy and Spain are expected to follow, with the company relying exclusively on local dealer partnerships for the new markets.
The United Kingdom entry has been pushed to early 2028, the third delay to Lucid‘s UK plans.
European President Lawrence Hamilton told The Independent that British buyers should expect the brand to arrive with the Cosmos mid-size SUV rather than the Air or Gravity.
Hamilton framed the delay as a matter of sequencing, noting that Lucid does not want to overextend as it expands across the continent.
Lucid‘s management has acknowledged that the Air sedan and Gravity SUV are oversized for European buyers.
“The vehicles that we have right now, with the Air and the Gravity, they’re still actually on the large side,” Winterhoff stated earlier this year. “Therefore, there’s not a tremendous growth that we’re attributing to that region, which will change with the midsize.”
Lucid will begin production of its first mid-size model, the Cosmos, by year-end at its AMP-2 plant in King Abdullah Economic City, Saudi Arabia.
CFO Taoufiq Boussaid has described the initial ramp as slow, with meaningful volume expected through 2027.
Lucid reported first-quarter results in May showing a gross margin of negative 110.4% and a net loss of $1.03 billion, while suspending full-year guidance pending a strategic review by Napoli.
