Lucid Motors registered two vehicles in Norway during May, according to data platforms EU-EVs and Elbilstatistikk.
The vehicles — two Gravity SUVs — mark the first two vehicles listed in the market since January, when Lucid Norway itself registered an Air sedan, according to OFV data cited by local outlet BilNytt.
As of Monday, it remains unclear whether the two Gravity units were delivered to customers or also registered by the company for showroom or press purposes.
Lucid registered zero vehicles in the Norwegian market in February, March and April.
According to OFV statistics cited by BilNytt last month, only 31 new Lucids had been registered in Norway between the brand’s market entry and the end of April — and 17 of those were registered to the importer rather than to customers.
In 2025, the company had listed 19 units in the country — which included one Gravity SUV that was also registered by Lucid itself.
The registration numbers are particularly stark against the backdrop of Norway’s EV adoption rate. The country led the world in battery-electric penetration in 2025, with 95% of all new vehicle sales fully electric.
The share jumped above 98% in the past months. As of press time, OFV had not yet published auto market data for May.
Prices for the entry-level Air Pure start at NOK 950,000 ($92,400), while the Gravity Touring begins at NOK 1,049,000 ($102,000) — placing both models firmly in the premium segment of a market where competition from European and Chinese brands has intensified.
Showroom Shutdown
Last month, Lucid shut down its showroom on Karl Johans gate in downtown Oslo, consolidating all Norwegian operations at its existing service and delivery center in Rud, Bærum — a suburb west of the capital.
The Rud facility, previously occupied by Berg Auto, became fully operational for customers from May 18.
Going forward, Lucid handles all sales, service and delivery activity in the center.
Lucid told BilNytt that combining operations in one location will provide a more efficient and integrated customer experience while supporting future growth.
The company plans to expand the Rud site with a new showroom — expected to open in the fourth quarter.
Lucid emphasized that Norway remains a strategically important European market.
Late last year, BilNytt had reported that Lucid was working to establish partnerships with external dealers in Norway, as the company works towards switching to a mixed business model in Europe.
The shift is already underway in Germany — where the EV maker’s first European agent partner, the family-owned dealer group Wackenhut, began selling and servicing Lucid vehicles at its Baden-Baden facility on March 30, as exclusively reported by EV.
A second Wackenhut location, in Stuttgart, is set to launch this summer.
European Case
Lucid‘s business model shift is being driven by persistently weak demand across the continent.
Across the full year 2025, the US EV maker sold approximately 319 vehicles in Europe, a 32% decline from 470 in 2024.
In April, Lucid registered 29 vehicles across the continent — nearly triple the ten units from a year ago, but still a marginal figure for a brand present in four markets.
The majority of the 29 units were registered in Germany, where 21 vehicles were listed according to KBA data — which has not yet been updated for May.
Data published by EU-EVs shows that Lucid registered ten vehicles in the Netherlands last month — nine Gravity SUVs and one Air sedan.
It remains unclear how many of those registrations across all markets represent actual customer deliveries rather than showroom or press vehicles.
Lucid revealed last month, speaking with EV, that Gravity deliveries began late last year — despite not having been officially announced.
European Expansion
Former interim CEO Marc Winterhoff acknowledged during the fourth-quarter earnings call that Lucid was in advanced discussions with more than 10 additional dealer groups and importer candidates across Europe.
Winterhoff also conceded that the brand’s current lineup is not well-suited to European preferences.
The company expects demand to improve with the introduction of the mid-size Cosmos SUV, which is scheduled to begin production at Lucid’s second plant in Saudi Arabia by the end of this year.
It remains unclear when the Cosmos will be available in European markets.
In the meantime, Lucid plans to expand from four to as many as 12 European countries by the end of 2026.
Winterhoff said at the Financial Times‘ Future of the Car summit in London last month that the company remains on track to enter “seven or eight” new European markets this year.
Later this week, Lucid will open a test-drive center in Zaventem, on the outskirts of Brussels.
European President Lawrence Hamilton first confirmed the Belgian entry in early February, calling the country one of Europe’s most advanced EV markets.
Denmark, France, Italy and Spain are also among the confirmed markets for this year.
The United Kingdom entry has been pushed back to early 2028, the third delay to Lucid‘s UK plans.
Hamilton told The Independent that British buyers should now expect the brand at the beginning of 2028 rather than 2027, framing the latest slip as sequencing rather than retreat.
The UK will debut not with the Air or Gravity but with the Cosmos, using traditional dealer partnerships from the outset.
