Lucid Motors is promoting buyer incentives on its full lineup in Germany and the Netherlands, with delivery required by June 30, the close of the second quarter.
In both markets, the US maker is offering a 4,000-euro switch bonus on the Air sedan, and a bonus of the same size — rising to 5,000 euros in the Netherlands, paired with 2,500 euros of charging credit — on the Gravity SUV.
Buyers must order a 2026-model vehicle before June 15 and take delivery before June 30 to qualify.
The June 30 delivery cutoff marks quarter-end, suggesting the offers aim to increase Q2 deliveries, though the company has not said whether it will extend them into the third quarter.
The incentive has run for more than a month as Lucid had emailed an identical Gravity offer — same bonus, same deadlines, same terms — on April 22.
It is unclear when the Air version of the bonus began, as the company’s emails reference only the Gravity.
The incentive is not available on online orders, requiring buyers to contact a local sales team, and is combinable with other financing offers, subject to vehicle availability.
The promotion is in focus a day before Germany’s federal motor authority, the KBA, is due to publish May registration data on Tuesday, which will show how many Lucid vehicles were registered in the country last month.
The freshest figures available come from the Netherlands, where industry body BOVAG released May data on Monday showing 10 Lucid registrations — one Air sedan and nine Gravity SUVs.
In Norway, and as reported by EV earlier this Monday, the EV maker has an average of one car registered per month since arriving in the Nordic market in early 2023.
A Lineup-Wide Discount
The 4,000-euro bonus is structured as two parallel offers, one covering the Gravity Touring and Grand Touring, the other covering the Air Pure, Touring and Grand Touring.
Both carry identical terms and the same June 15 order and June 30 delivery deadlines.
Lucid describes the incentive as a “switch bonus,” a conquest offer typically aimed at buyers moving from another brand.
The company lists the Gravity Touring from 99,900 euros and the Grand Touring from 116,900 euros.
The Air range spans the Pure at 85,900 euros, the Touring at 99,900 euros, and the Grand Touring at 130,900 euros.
Financing Through a Third Party
Alongside the purchase prices, Lucid is promoting leasing and financing rates that lower the monthly barrier to entry.
Leasing starts at 899 euros a month for the Gravity Touring and 1,099 euros for the Grand Touring, while the Air range starts at 849 euros for the Pure, 999 euros for the Touring and 1,349 euros for the Grand Touring.
Financing rates carry a 4.99% annual percentage rate across the lineup.
The leasing examples rest on a 36-month term, 15,000 kilometers a year, and a special down payment of about 15,500 euros, under German representative-example disclosure rules.
A More Generous Dutch Offer
Lucid‘s Dutch website carries a larger incentive on the Gravity than its German one, pairing a 5,000-euro switch bonus with 2,500 euros of charging credit on the SUV.
The charging credit takes the form of Octopus Electroverse credit, redeemable at thousands of charge points across Europe, according to the offer’s terms.
The Dutch Air offer matches Germany’s at a 4,000-euro switch bonus on the Pure, Touring and Grand Touring, without the charging credit attached to the Gravity.
Both Dutch offers carry the same June 15 order and June 30 delivery deadlines as the German campaign, cannot be combined with other financing offers, and are unavailable on online orders.
The Dutch page lists prices excluding VAT, unlike the VAT-inclusive German figures, so the two are not directly comparable.
On that basis, the Gravity Touring is listed at a total price of 84,422.60 euros and the Grand Touring at 98,472.19 euros, with operational lease rates from 1,489 and 1,709 euros a month.
The Air range spans the Pure at 72,853.73 euros, the Touring at 85,167.78 euros and the Grand Touring at 109,961.17 euros, with lease rates from 1,099, 1,259 and 1,799 euros.
Financing across the Dutch lineup carries the same 4.49% rate seen in Germany.
A Weak European Backdrop
The incentive comes as Lucid struggles to build volume in Europe, where its current models have found few buyers.
In April, Lucid registered 29 vehicles across the continent, nearly triple the ten units of a year earlier but still marginal for a brand present in four markets.
Germany accounted for the majority, with 21 vehicles registered — 15 above April 2025 — according to KBA data that does not break down figures by model.
The company is present in Germany, the Netherlands, Switzerland and Norway, and registered just 54 vehicles across European markets in the first quarter.
That first-quarter total consisted entirely of Gravity SUVs, with the Air sedan going unsold across the three months, underscoring how thin demand for the debut model has become.
In Norway, where more than 98% of new cars are fully electric, Lucid has not registered a customer vehicle since a single Air in January.
In the Netherlands, the 10 vehicles registered in May — nine Gravity SUVs and one Air — matched the brand’s entire year-to-date total through April, a sign the Gravity is now driving what little Dutch volume there is.
Across the full year 2025, the company sold about 319 vehicles in Europe, a 32% decline from 470 in 2024.
A Shift Toward Dealers
The German push runs alongside a change in how Lucid sells in Europe, as it adds dealer partnerships to its direct-to-consumer model.
The first Gravity delivered by a distributor took place in Germany in May, through the Wackenhut Group, Lucid‘s first retail partner in Europe.
Former interim chief executive Marc Winterhoff said the company was in advanced talks with more than 10 additional dealer groups and importer candidates across the region.
Lucid plans to expand from four to as many as 12 European markets by the end of 2026.
Belgium is planned for this summer, followed by Denmark, France, Italy and Spain, relying on local dealer partnerships for the new markets.
The United Kingdom entry has been pushed to 2027, when the company plans to launch with its upcoming Cosmos mid-size SUV rather than the Air or Gravity.
Models Too Large for Europe
Lucid‘s management has acknowledged that its current models are poorly suited to European tastes.
Winterhoff said earlier this year that the Air and Gravity are “still actually on the large side,” and that the company was not attributing much regional growth to them.
He pointed to the mid-size Cosmos SUV, due to begin production in Saudi Arabia by year-end, as the model expected to change Lucid‘s European prospects.
Chief financial officer Taoufiq Boussaid has also conceded the current lineup is oversized for European buyers.
Winterhoff attributed most of the growth of Chinese brands in Europe to low-cost vehicles, arguing that higher-priced entrants have fared poorly.
The observation underscores the challenge behind the German discount: with two large, premium models and a mid-size SUV still months away, Lucid is leaning on price to move the vehicles it has.
A New Chief Executive
The campaign continues into the early tenure of Lucid‘s new leadership.
Silvio Napoli, who led the Swiss elevator company Schindler for three decades, has taken over as chief executive this Monday, with Winterhoff returning to the chief operating officer role.
The May registration figures due Tuesday will offer an early read on whether Lucid‘s German efforts are gaining any traction, with one month left in the quarter before the bonus’s delivery deadline.
