Lucid and Wackenhut
Image Credit: Lucid Motors

Lucid Germany Sales Rise to 21 Units in May as Dealership Model Takes Shape

Lucid registered 21 vehicles in Germany in May, matching April’s tally and rising 40% from the 15 units recorded a year earlier, according to data published on Wednesday by the Kraftfahrt-Bundesamt (KBA).

The figure marks the second consecutive month at that level after registrations spent much of 2025 in decline, when the full-year total fell 53% to 183 units.

The stabilisation coincides with a shift in Lucid‘s distribution strategy in the country, where the company has begun supplementing its direct-to-consumer model with local dealership partnerships.

The first Lucid Gravity delivered through a retail partner in Europe took place in May through the Wackenhut Group, a long-standing Mercedes-Benz dealer that signed on as the EV maker’s first European distributor.

Lucid has said European Gravity deliveries began in the Netherlands in the final weeks of 2025, months after management initially targeted January 2026 at the IAA Auto Show in Munich.

KBA does not provide a breakdown by model, so it remains unclear how many of the May registrations were Lucid Air sedans and how many were Gravity SUVs.

First Distributor Gravity Delivery

The first Lucid Gravity delivered through a retail partner in Europe took place in Germany during May.

The vehicle was handed over through the Wackenhut Group, a long-standing Mercedes-Benz dealer that became Lucid‘s first European distributor, as exclusively reported by EV earlier this year.

The signing marked the beginning of a hybrid distribution model that pairs Lucid‘s company-owned showrooms with local dealership partnerships.

Former interim chief executive Marc Winterhoff recently said the company is in advanced talks with more than 10 additional dealer groups and importer candidates across the region.

Lucid plans to expand from four European markets to as many as 12 by the end of 2026, with Belgium planned for this summer and Denmark, France, Italy, and Spain to follow.

The United Kingdom entry has been pushed to early 2028, when the company intends to launch with its upcoming mid-size Cosmos SUV rather than the Air or Gravity.

Quarter-end Promotions

Lucid is running a €4,000 ($4,560) trade-in bonus across its full German lineup as part of a quarter-end incentive push ahead of June 30.

Buyers must order a 2026-model vehicle before June 15 and take delivery before June 30 to qualify.

The promotion is not available for online orders, requiring buyers to contact a local sales team.

The Air sedan range starts at €85,900 ($97,900) for the Pure trim, rises to €99,900 ($113,900) for the Touring, and reaches €130,900 ($149,200) for the Grand Touring.

Leasing begins at €849 per month for the Pure and Touring trims and €1,349 per month for the Grand Touring, all inclusive of VAT.

Financing across all three trims carries an effective annual interest rate of 4.99%. The Air bonus is not combinable with other financing offers.

The Gravity SUV is listed at €99,900 ($113,900) for the Touring trim and €116,900 ($133,300) for the Grand Touring.

Leasing starts at €899 per month for the Touring and €1,099 per month for the Grand Touring. Financing rates mirror the Air at 4.99%.

Unlike the Air promotion, the Gravity trade-in bonus is combinable with other financing offers, according to the company’s German-language offer page.

The Gravity incentive has been active for more than a month, with Lucid emailing an identical offer to prospective buyers on April 22.

German EV Market

Germany registered 239,448 new passenger cars in May, essentially flat year over year, according to KBA data.

Battery-electric vehicles rose 39.3% to 59,969 units, lifting the electric share to 25.0%.

Plug-in hybrids climbed 10.9% to 27,921 units for an 11.7% share.

Germany’s reinstated federal purchase subsidy, worth up to €6,000 per vehicle for eligible private buyers, continues to support the shift.

Volkswagen led the overall market at 19.0% despite an 8.9% decline.

Among import brands, Tesla posted the largest percentage gain at 322.4%, reaching a 2.1% market share. BYD followed with a 232.1% increase and a 2.6% share.

Chinese EV maker Nio — which is also in the process of changing its business model in Europe amid weak demand — sold only three vehicles in Germany last month.

Lucid’s European Expansion

Lucid‘s German results come as the company restructures its European go-to-market approach after a prolonged demand slump on the continent.

The automaker registered 54 vehicles across its four European markets — Germany, the Netherlands, Norway, and Switzerland — in the first quarter of 2026.

In Norway, the EV maker has averaged roughly one registration per month since expanding to the country in 2023.

Lucid recently shut its downtown Oslo showroom, consolidating all Norwegian operations at a suburban service and delivery centre.

Germany also holds strategic relevance beyond retail sales.

Lucid‘s robotaxi partner Nuro opened its first European office in the Munich area in May, establishing an engineering and operations hub as the autonomous driving startup expands the Level 4 platform it is developing jointly with Lucid and Uber.

Germany’s 2021 Autonomous Driving Act provides one of Europe’s clearest legal frameworks for Level 4 commercial operations, positioning the country as a testing ground for eventual deployment on the continent.

Matilde is a Law-backed writer who joined CARBA in April 2025 as a Junior Reporter.