XPeng announced on Monday that the first SUV under the Mona series — the L03 — will make its China debut on July 2 in Beijing, with pre-orders opening the same evening.
The company’s founder and CEO He Xiaopeng said a European launch with official sales would follow shortly after, marking what he called the company’s fastest product rollout to date.
Display vehicles will begin arriving at dealerships across China on July 1, one day before the 7 p.m. Beijing event.
He Xiaopeng disclosed the timeline in a post on Weibo, adding that the July 2 event would be the only major launch for the L03 in China before the SUV moves to Europe for a global debut.
“After its debut in China, the L03 will make its global debut in Europe, where it will officially go on sale,” He wrote. “The two events are scheduled very close together, making this the fastest product rollout we’ve ever had.”
He did not provide a specific date for the European event.
Elvis Cheng, XPeng‘s managing director for the UK and Europe, previously confirmed the company would host a brand event in Munich in July to announce new models for the region.
A camouflaged L03 was spotted roadtesting in Munich last week, suggesting preparations for the European introduction are already well advanced.
Mass-Market Positioning
The Mona L03 is the second model in XPeng‘s entry-level Mona series and its first SUV, following the M03 sedan that launched in August 2024.
The Guangzhou-based brand described the L03 as “built for the world” and “developed to benchmark against the 300,000 yuan ($44,130) class,” positioning it as a vehicle engineered above its expected price point.
He Xiaopeng has previously indicated the L03 will not exceed 300,000 yuan, with an expected retail price around 150,000 yuan — consistent with the Mona brand’s mass-market positioning.
The M03 sedan currently starts at 119,800 yuan ($17,600) — roughly half the cost of a comparably sized Tesla Model 3.
Launched in the Summer of 2024, it became XPeng‘s best-selling model and accounted for 14,160 of the vehicles sold last month — or 44.0% of the brand’s volume.
The L03 is the first Mona model to offer both battery electric (BEV) and extended-range (EREV) powertrain options.
XPeng said every variant comes standard with an oil-cooled hybrid-material six-in-one electric drive system, the XP-HP 3.5 intelligent thermal management system, and 22 aerodynamic optimizations aimed at maximizing driving range.
The fully electric version delivers up to 625 kilometres of range, energy consumption as low as 11.9 kWh per 100 kilometres, and 0-to-100 km/h acceleration in 6.6 seconds.
The BEV variant offers “a driving experience comparable to 300,000-yuan-class SUVs.”
The EREV, meanwhile, promises longer range, lower consumption and stronger performance than comparable gasoline SUVs, according to the company.
Specs From the MIIT Filing
China’s Ministry of Industry and Information Technology (MIIT) published the L03 in a regulatory filing in April, revealing a five-seat SUV measuring 4,650 to 4,672 millimetres long, 1,920 millimetres wide and 1,600 millimetres tall, on a 2,850-millimetre wheelbase.
Top speed reaches 180 kilometres per hour.
The vehicle uses a Luxshare-supplied drive motor with peak output of 183 kilowatts (245 horsepower), paired with a lithium iron phosphate battery pack from CALB.
Interior features include a 15.6-inch centre screen with 2.5K resolution and a 26.8-inch head-up display.
XPeng said more than 72% of cabin surfaces use soft-wrap materials, with 256-colour ambient lighting spanning a 4.15-metre strip across the interior.
The vehicle was designed by a global team led by JuanMa López, the former Ferrari designer who joined XPeng in June 2024 after eight years at the Italian marque.
A Different Pre-Sales Approach
He Xiaopeng signalled the July 2 event would depart from XPeng‘s usual launch format.
“We’re taking a somewhat different approach this time,” he wrote, without elaborating. “Stay tuned for more details.”
The chief executive also acknowledged what he described as “tremendous attention” for the L03 over the past week, and said the compressed China-to-Europe timeline reflected a desire to get the vehicle into consumers’ hands quickly.
“We hope this accelerated timeline will help everyone get their hands on the car as soon as possible,” he wrote.
The Mona series has been central to XPeng‘s volume strategy since the M03 sedan’s launch.
The M03 became XPeng‘s best-selling model almost immediately, delivering 175,689 units throughout 2025 and accounting for roughly 41% of the company’s total deliveries that year.
Cumulative M03 deliveries reached 272,589 units by the end of May 2026.
The L03 is positioned as “young people’s first smart and stylish SUV,” targeting younger consumers who want advanced technology and intelligent driving features at a mass-market price.
Broader delivery figures add urgency to the launch.
XPeng delivered 32,158 vehicles in May, a 4.1% year-on-year decline and the fifth straight month of year-on-year drops.
Deliveries through the first five months of 2026 stood at 125,851 units, down 22.6% from the same period in 2025.
XPeng launched the GX large SUV on May 20, too late in the month to move the needle — the model delivered just 284 units — but drew 24,863 firm orders in its first 12 hours.
The large SUV is also scheduled to launch in Europe next month.
The company guided second-quarter deliveries of 100,000 to 106,000 units, implying quarter-on-quarter growth of 59% to 69%.
European Expansion in Focus
XPeng now operates in 28 European countries, having more than doubled its regional footprint over the past year.
The company currently assembles its G6, G9 and P7+ from kits at Magna Steyr’s facility in Graz, Austria — with a fourth model planned.
Management has indicated earlier this year that capacity is no longer sufficient, with XPeng weighing a second European manufacturing site and holding talks with shareholder Volkswagen Group.
Adding the Mona L03 to the European lineup would bring XPeng below the price range of its existing offerings and into direct competition with affordable Chinese EVs from BYD, MG and the Stellantis-backed Leapmotor.
The company is targeting 550,000 to 600,000 global deliveries in 2026 and aims to reach one million units annually by 2030.
He Xiaopeng said last week that XPeng plans to take its VLA self-driving software worldwide in 2027, days after the United Nations cleared the first global framework for driverless vehicles — a timeline that would coincide with the Mona series establishing its presence in European markets.
