May marked XPeng‘s fifth consecutive month of year-over-year sales growth in Norway, with 551 vehicles registered.
The figures represented a 74.4% jump from May last year, when 316 vehicles were registered — and an increase of 96 units from 455 registrations in April.
After having sold just 40 vehicles in January — a 78% year-over-year decline triggered by the Norwegian government’s decision to reduce the VAT exemption threshold for EVs — sales recovered to 388 units in February and 460 in March.
Through the first five months of the year, XPeng has registered 1,894 vehicles in Norway.
With a full-year target of 7,000 units, the numbers represent 27.1% of the guidance — which indicates that the Guangzhou-based company must register around 730 vehicles per month to reach the ambitious target.
The company sold 4,466 vehicles in the Norwegian market last year, more than doubling from the 1,962 units registered in 2024.
XPeng‘s Head of PR & Communication for Norway, Knut Arne Marcussen, described the Guangzhou-headquartered company as “one of the fastest growing automotive brands in Norway, less than six years after entering the market.”
The automaker originally launched in the Norwegian market in late 2020, with the G3 SUV.
However, it only began expanding its presence in both Norway and Europe a year later, when it launched the G6 SUV.
Norway was the first market XPeng exported to outside China.
Its Norwegian volumes have climbed steeply from a small base, rising from 86 cars in the 2020 launch year to 474 in 2021, and from 777 in 2023 to 1,962 in 2024.
The brand has said it aims to break into Norway’s 10 best-selling marques, after ranking 14th on the national registration table through part of last year, according to figures from road-data agency OFV.
Portfolio Expansion
XPeng is preparing to introduce four to five new models in Norway this year, including the Mona series — the company’s more affordable lineup — which founder and CEO He Xiaopeng confirmed for the European market during the 2025 IAA Auto Show in Munich.
Earlier this week, the company admitted its production capacity at Magna Steyr’s Austrian plant is insufficient to meet growing European demand and is in early-stage discussions with Volkswagen about a potential second manufacturing location in Europe.
XPeng is targeting between 550,000 and 600,000 global deliveries in 2026 and aims to double its overseas sales from last year’s 45,008 units.
In Europe, the brand delivered 22,787 vehicles in 2025, a 126% year-over-year increase.
Price Cuts
Last month, XPeng reduced the prices of its lineup in Norway, cutting thousands of NOK from the G6, G9, and P7+ models.
The P7+ debuted across 36 markets in January.
At the same time, the Guangzhou-based carmaker launched the third generation of both the G6 and G9 models in China. It remains unclear if or when the new iteration will be launched in Europe.
According to the automaker’s Norwegian website, the G6 RWD Standard Range is listed from NOK 296,426 ($32,000) — down approximately 15% from NOK 349,900 ($37,700).
The larger G9 SUV, previously starting from NOK 461,943 ($49,800), now starts at NOK 413,943 ($44,600) for the RWD Standard Range — a reduction of roughly 10%.
The promotion is combined with a 2.99% financing rate on the AWD variant.
Despite being recently introduced, the P7+ sedan is now listed from NOK 360,028 ($38,800) for the RWD Long Range — down approximately 7% from NOK 387,928 ($41,800).
The P7+ will be assembled in Austria through the partnership with the Canadian auto supplier Magna Steyr at its plant in Graz, alongside the G6 and G9 models, for which production began there last year.
X9 Orders Open
XPeng has also opened orders for its X9 MPV in Norway, with three trims available.
The model is slowly entering European markets, first starting with the UK and Norway.
XPeng‘s multi-purpose model is currently available in both battery electric (BEV) and extended-range (EREV) versions in China, having become the brand’s first model to feature a hybrid option.
In Norway, however, the model is only offered as a fully electric, reflecting the country’s demand — as the country leads EV adoption globally.
The FWD Standard Range starts at NOK 581,688 ($62,700), the FWD Long Range at NOK 622,305, and the AWD Performance at NOK 661,648.
All three trims are being offered with a 1.99% financing rate campaign.
Competitive Landscape
XPeng faces fierce competition in the Norwegian EV market, which leads the world in electric vehicle adoption.
In May, 93.9% of all vehicle registrations were fully electric.
Tesla remains the dominant force among international EV brands, recovering its sales momentum after weaker results in April — to be expected in the first month of each quarter.
When it comes to Chinese automakers, the He Xiaopeng-led brand and Chinese giant BYD ranked among the 10 best-selling brands in Norway last month.
Geely-backed Volvo, Polestar and Zeekr — based in Sweden — also rank among the top 20 best-selling brands.
No Chinese EV Tariffs in Norway
The aggressive pricing is possible in part because Norway — which is not a member of the European Union — does not apply the bloc’s countervailing duties on Chinese-made electric vehicles.
The EU imposed additional tariffs of up to 45.3% on Chinese EV imports in October 2024.
XPeng faces a 20.7% countervailing duty on top of the standard 10% import tariff in EU markets, bringing total levies to 30.7%.
Norwegian Prime Minister Jonas Gahr Støre has previously stated that the country would not align with the EU’s trade policy on Chinese EVs, defending consumer choice in the market.
As a result, Chinese brands can offer vehicles at considerably lower prices in Norway than in the rest of Europe.
The tariff-free environment has made Norway a key battleground for Chinese automakers.
