Chinese carmaker XPeng has reduced the prices of its lineup in Norway, cutting thousands of NOK from the G6, G9, and P7+ models — as the company ramps up its push to sell more than 7,000 electric vehicles in the country this year.
The information was first shared by X user ‘RoamingNorway’ on Thursday, who flagged that, at current exchange rates, the discounted price of the entry-level G6 SUV translates to approximately €32,000 delivered and with all fees included.
XPeng‘s lineup currently includes the G6 and G9 SUVs, the P7+ sedan and the X9 MPV.
The P7+ debuted across 36 markets in January. At the same time, the Guangzhou-based carmaker launched the third generation of both the G6 and G9 models in China.
It remains unclear if or when the new iteration will be launched in Europe.
Discounts
According to the automaker’s Norwegian website, the G6 RWD Standard Range is listed from NOK 296,426 ($32,200) — down approximately 15% from NOK 349,900 ($38,000).
The model features a CALB 5C LFP battery capable of charging from 10% to 80% in 12 minutes, paired with 480 km of WLTP range.
The larger G9 SUV, previously starting from NOK 461,943 ($50,200), now starts at NOK 413,943 ($45,000) for the RWD Standard Range — a reduction of roughly 10%.
The promotion is combined with a 2.99% financing rate on the AWD variant.
Despite being recently introduced, the P7+ sedan is now listed from NOK 360,028 ($39,200) for the RWD Long Range — down approximately 7% from NOK 387,928 ($42,200).
The P7+ will be assembled in Austria through the partnership with the Canadian auto supplier Magna Steyr at its plant in Graz, alongside the G6 and G9 models, for which production began there last year.
X9 Orders Open
XPeng has also opened orders for its X9 MPV in Norway, with three trims available.
The model is slowly entering European markets, first starting with the UK and Norway.
XPeng‘s multi-purpose model is currently available in both battery electric (BEV) and extended-range (EREV) versions in China, having become the brand’s first model to feature a hybrid option.
In Norway, however, the model is only offered as a fully electric, reflecting the country’s demand — as the country leads EV adoption globally.
The FWD Standard Range starts at NOK 581,688 ($63,200), the FWD Long Range at NOK 622,305, and the AWD Performance at NOK 661,648.
All three trims are being offered with a 1.99% financing rate campaign.
No Chinese EV Tariffs in Norway
The aggressive pricing is possible in part because Norway — which is not a member of the European Union — does not apply the bloc’s countervailing duties on Chinese-made electric vehicles.
The EU imposed additional tariffs of up to 45.3% on Chinese EV imports in October 2024.
XPeng faces a 20.7% countervailing duty on top of the standard 10% import tariff in EU markets, bringing total levies to 30.7%.
Norwegian Prime Minister Jonas Gahr Støre has previously stated that the country would not align with the EU’s trade policy on Chinese EVs, defending consumer choice in the market.
As a result, Chinese brands can offer vehicles at considerably lower prices in Norway than in the rest of Europe.
The tariff-free environment has made Norway a key battleground for Chinese automakers.
BYD, Nio and Firefly are also present in the market, alongside European-based, Geely-backed Polestar.
Demand in Norway
XPeng‘s Norwegian sales have been slowly recovering after a sharp slump at the start of the year.
The company sold just 40 vehicles in January, a 78% year-over-year decline triggered by the Norwegian government’s decision to reduce the VAT exemption threshold for EVs from NOK 500,000 to NOK 300,000 on January 1.
Sales recovered to 388 units in February — a 91% year-over-year increase — and climbed further to 460 in March, up 63% from a year earlier.
In April, XPeng registered 455 vehicles, maintaining a strong pace with a 37% year-over-year gain despite a slight 1% sequential decline.
Through the first four months of the year, XPeng has sold 1,343 vehicles in Norway.
With a full-year target of 7,000 units, roughly 19% of the guidance has been met, with only eight months left until the end of the year.
The company sold 4,466 vehicles in the Norwegian market last year, more than doubling from the 1,962 units registered in 2024.
The brand’s Head of PR & Communication for Norway, Knut Arne Marcussen, described the Guangzhou-headquartered company as “one of the fastest growing automotive brands in Norway, less than six years after entering the market.”
Competitive Landscape
XPeng faces fierce competition in the Norwegian EV market, which leads the world in electric vehicle adoption — achieving a 98.4% EV share of new registrations in March.
In April, Tesla remained the dominant force among Chinese and international EV brands, though its registrations dropped sharply.
The Elon Musk-led company sold 281 vehicles in April, down 95% month over month from its 6,150-unit surge in March — the result of Tesla‘s typical end-of-quarter push — and 71% lower year over year.
BYD registered 429 units in April, down 45% from March but up 8% year over year. Polestar sold 223 vehicles, roughly flat year over year with a 2% decline.
Nio‘s premium brand registered 22 units, while its Firefly sub-brand recorded four vehicles.
Portfolio Expansion
The price cuts come as XPeng is preparing to introduce four to five new models in Norway this year, including the Mona series — the company’s more affordable lineup — which founder and CEO He Xiaopeng confirmed for the European market during the 2025 IAA Auto Show in Munich.
Earlier this week, the company admitted its production capacity at Magna Steyr’s Austrian plant is insufficient to meet growing European demand and is in early-stage discussions with Volkswagen about a potential second manufacturing location in Europe.
XPeng is targeting between 550,000 and 600,000 global deliveries in 2026 and aims to double its overseas sales from last year’s 45,008 units.
In Europe, the brand delivered 22,787 vehicles in 2025, a 126% year-over-year increase.
