Chinese carmaker XPeng has set an annual guidance of 7,000 vehicle sales in Norway — the country with the highest EV adoption in the world.
The target was announced on Tuesday by the company’s Head of PR & Communication for the Norwegian market, days after XPeng posted its strongest first quarter of the year with nearly 900 vehicles delivered.
“During the first three months of 2026, we’ve sold more cars than ever, reaching 8th place among the most registered brands with 888 cars delivered,” Knut Arne Marcussen revealed.
According to official registration data, XPeng sold 40 vehicles in January and 388 units in February — with March marking the second sequential increase with 460 EVs listed.
Marcussen described the Guangzhou-headquartered carmaker as “one of the fastest growing automotive brands in Norway, less than six years after entering the market.”
Market Entry
XPeng first entered Europe via Norway in 2021 with a direct sales business model, offering the — now discontinued — G3 SUV in the market.
Denmark, Sweden, and the Netherlands followed two years later.
By then, the first generation P7 sports sedan and the G9 full-size SUV became available in the four countries.
In the past three years, XPeng has expanded to over 20 European countries, currently offering the G6 SUV in all of them, with the rest of the lineup varying.
In January, the company founded and led by He Xiaopeng announced that it had surpassed 1,000 global stores, with 380 overseas stores and 290 located across 28 European countries.
According to Marcussen, the company will continue to expand both its network and its portfolio this year.
Lineup
In March, both the G6 and G9 were in the top 30 best-selling models in the Norwegian market — with the larger G9 ranking 11th and the smaller and more affordable G6 in 19th place.
The brand debuted the new P7+ sedan across 36 markets in January, including Norway. The model will be assembled in Austria through the partnership with the Canadian giant Magna.
Deliveries of the P7+ are scheduled to begin this month across 25 European markets.
However, as of Wednesday, data published by registration tracking platforms EU-EVs and Elbilstatistikk show no registrations for the sedan, with only G6 and G9 units being considered.
According to EU_EVs, the brand has registered 133 vehicles since the beginning of April. Elbilstatistikk reports only 90 units.
XPeng is “preparing to introduce 4–5 new models this year” in Norway, Marcussen said.
The company is bringing its more affordable Mona series to Europe this year, as revealed by founder and CEO He Xiaopeng during last year’s IAA Auto Show in Munich.
The MPV X9 will also be arriving in European markets, having already launched in the UK.
2026 Guidance
In 2026, XPeng aims to deliver “more than 7,000 cars” in Norway.
Knut Arne Marcussen recognized in his LinkedIn post that it is “a bold target in a highly competitive market.”
Considering the 888 vehicles registered in the first three months, only 12.7% of the guidance had been met as of March 31.
XPeng sold 4,466 vehicles in the Norwegian market last year, more than doubling from the 1,962 units registered in 2024.
Vehicle registrations jumped considerably in December, as buyers rushed ahead of the incentive changes planned to begin on January 1, 2026.
The country removed EV purchase incentives at the beginning of the year, combined with the industry trend of the first month of the year usually being one of the weakest in vehicle registrations.
Norwegian Market
Norway leads EV adoption globally, having finished 2025 with 95% of all new vehicle sales being fully electric.
In February, registrations tripled from January’s depressed levels but remained roughly half of last year’s figure.
Last month, sales jumped to 17,685 vehicles.
The share of electric cars was 98.4%, representing a new monthly record — and raising the quarterly share to 96.7%.
Tesla, which was the best-selling brand in 2025, posted its worst result in three years in January and recovered its top spot in February, with over 1,200 vehicles registered.
The Elon Musk-led company registered 6,150 vehicles in March, a fivefold increase from the previous month.
