Lucid Motors is offering up to two years of free public charging on its Gravity SUV across its four main European markets — as the company works to clear unsold 2026 model year inventory on a continent where it sells fewer than two vehicles a day.
The Saudi-backed EV maker registered fewer than 200 vehicles across its five European markets in the first half, as it struggled to build demand and brand awareness against premium rivals.
The campaign was first reported by EV content creator Felix Hamer on X, who spotted a Instagram ad campaign from Lucid in the Netherlands.
Lucid is marketing the Gravity as “de eerste 7-zits supercar” (the first seven-seat supercar) with up to two years of included charging credit.
A review of Lucid‘s offers pages across its European markets confirms the promotion, deployed through Octopus Electroverse, extends beyond the Netherlands.
The same two-year charging credit headline appears on the company’s German, Norwegian and Swiss websites, with localized pricing and phone numbers directing customers to regional sales teams.
In every case, the offer is restricted to MY26 and demonstration stock, excludes second-hand vehicles and requires order and delivery by September 30.
The promotion cannot be combined with other offers.
How the Credit Works
The charging incentive is structured as a fixed Octopus Electroverse credit, with the headline figure and local currency amount varying by market.
In the Netherlands, buyers receive €4,000 ($4,600), while Norway offers NOK 40,000 ($4,100).
Germany and Switzerland also list the promotion on their respective offers pages, with Germany specifying it for the Gravity Grand Touring only.
The “two years” estimate is not a guaranteed duration.
In the Netherlands, Lucid‘s fine print shows the figure assumes 15,000 km of annual driving, WLTP energy consumption figures and an average public charging rate of €0.55/kWh, based on Octopus Electroverse averages as of June 1.
Norway’s footnotes apply the same 15,000 km assumption at an average rate of 6.00 kr/kWh.
Actual duration depends on the vehicle model, equipment, driving behavior, charging habits and energy prices. The credit is capped at the fixed amount regardless.
The Air sedan gets the same underlying credit in each market but with a longer headline claim — up to three years.
The difference reflects the Air’s lower energy consumption, which drops as low as 11.8 kWh/100 km compared with 18.2–19.4 kWh/100 km for the Gravity.
Shift From Q2 Switch Bonuses
The charging credit campaign represents a shift from the incentive structure Lucid ran during the second quarter, as reported by EV in early June.
Those earlier promotions varied by market.
In the Netherlands, Lucid paired a €5,000 switch bonus on the Gravity with €2,500 in Octopus Electroverse charging credit.
Germany offered a €4,000 trade-in bonus across the full lineup.
Switzerland, on the other hand, ran a CHF 4,500 ($5,500) switch bonus on the Gravity and CHF 3,500 ($4,300) on the Air.
All three carried a June 15 order deadline with delivery required by June 30 — a short sprint to the close of the second quarter.
The current promotion replaces the switch bonuses with a larger, unified charging credit and extends the deadline by three months.
The September 30 cutoff aligns with a full-quarter runway rather than the compressed timelines of the previous campaign.
MY26 x MY27
Lucid announced its 2027 Gravity lineup on April 2, adding standard equipment across both trims and discontinuing the Dream Edition.
The US configurator reopened with 2027 options the same day. The charging credit is explicitly excluded from 2027 vehicles.
The pattern mirrors what is happening in the US, where Lucid is offering 0% APR for up to 72 months on unsold MY26 Gravity stock — its most aggressive US financing terms to date — while the 2027 model carries a higher 4.99% rate.
Incentives are typically used by automakers to help clear inventory of older models.
The incentive escalation on both sides of the Atlantic also comes amid a sweeping restructuring under new chief executive Silvio Napoli.
Lucid has begun cutting approximately 18% of its US workforce — about 1,500 positions — its fourth formal reduction since 2023.
A potentially deeper cut of up to 40% of the European operation remains under consideration, with the company’s board having decided to slow the push into new European markets and carry out a regional workforce reduction before September.
European Business
Last week, EV exclusively learned that Lucid‘s board has decided to slow the company’s push into new European markets.
A reduction of its regional workforce will be carried out before the end of September.
The region’s business continues to run at a steep loss, selling an average of about 1.5 vehicles a day across the continent.
Full-year European sales totaled 319 vehicles in 2025, down 32% from 470 the prior year.
The company has only now begun to see a sales recovery across the region, as deliveries of the Gravity SUV begin ramping up.
Lucid registered 171 vehicles across its five European markets in the first half of 2026 — Germany, the Netherlands, Switzerland, Norway and Belgium — up from 157 in the same period a year earlier.
Germany accounted for the bulk of volume, with 31 registrations in June alone representing the company’s strongest monthly result of the year.
