Lucid is offering zero-percent financing for 72 months on its 2026 model year Gravity SUV, the most aggressive terms it has put on the vehicle, as it works to clear inventory more than three months after launching the 2027 version of the same model.
The offer, promoted in an email campaign to US customers and shown on the company’s website, which still carried it on Monday, applies to both the 2026 Gravity Touring and Grand Touring and requires buyers to take delivery by July 31.
The zero-percent, 72-month campaign was first reported by the X user Branden Flasch on Friday.
Buyers who prefer a longer term can instead finance from $681 a month over 84 months with a $20,000 down payment, and stack an additional $3,000 for trading in an eligible vehicle.
On the lease side, the 2026 Gravity Touring is advertised from $699 a month and the Grand Touring from $949 a month, each over 24 months.
The push also serves a forward-looking purpose, clearing older stock ahead of the vehicles Lucid is counting on for volume.
Lucid is preparing the sub-$50,000 Cosmos, its first mid-size model, for a reveal this summer and official launch by the year’s end.
The Most Aggressive Terms Yet
The zero-percent rate caps a steady escalation in Lucid‘s efforts to move the Gravity.
The model carried no financing incentive at all until last September, when Lucid introduced a 5.92% rate ahead of the federal tax credit’s expiration.
By March, the company had cut the rate to zero percent for up to 60 months and stacked up to $12,500 in combined lease incentives, then described as its most aggressive offer on the model.
The July campaign extends that zero-percent rate to a 72-month term.
Alongside the financing, Lucid‘s offers also include a $3,000 loyalty offer, for existing Lucid owners, and a $3,000 trade-in allowance for owners of other brands, both requiring delivery by July 31.
A Sell-Down That Has Run Long
The striking feature of the campaign is not the discount itself but its timing.
Lucid announced the 2027 model year Gravity on April 2, adding standard equipment including its DreamDrive 2 Premium driver-assistance suite and raising the Grand Touring’s price by about $4,000.
Production of the 2026 version had wound down earlier still, after the company closed its online configurator to new Gravity orders in February and directed buyers to existing inventory.
Lucid, by contrast, was still selling 2026 Gravity stock on Monday, its offers page leading with the 2026 cars and a toggle to their 2027 counterparts, roughly four months after 2026 production wound down and more than three months into the 2027 model year.
As of Monday, the 2026 Gravity carried the zero-percent, 72-month rate and a $10,000 Lucid Credit, while the 2027 version qualified for neither, starting instead at 4.99% over 60 months and reaching 7.73% on an 84-month loan.
The 2027 Grand Touring also lists for about $4,200 more, at $100,750 against the 2026 car’s $96,550.
A Company-Funded Credit, Not the Federal One
A recurring feature of the discounting is the Lucid Credit, now worth $10,000 on a 2026 Gravity lease, and its origin is worth stating plainly.
The credit is a company-funded incentive that Lucid introduced in August 2025, at $7,500, to replace the federal electric-vehicle tax credit of the same amount, which expired on September 30 of that year.
Lucid‘s terms exclude it from 2027 vehicles and the Air Sapphire.
The company has leaned on that credit repeatedly, extending it more than once and reinstating it after a brief lapse, part of a discounting pattern that began in October with a single $3,000 offer at one Denver showroom and widened steadily from there.
An Overhang That Fits the Numbers
Lucid delivered 3,953 vehicles in the second quarter, below the roughly 4,618-unit consensus, after a first quarter in which a Gravity second-row seat recall covering 4,476 vehicles disrupted deliveries.
Chief Financial Officer Taoufiq Boussaid has said the company’s current cars are oversized for European buyers, a demand problem that has left its overseas volumes minimal and concentrated the Gravity’s sales in the US.
Those figures sit within a broader retrenchment.
Lucid has cut about 18% of its US workforce, is weighing reductions of up to 40% of its European staff, suspended its 2026 production guidance pending a strategic review, and installed a new chief executive, Silvio Napoli, alongside a near-total overhaul of its senior leadership.
