EV maker Lucid Motors registered 53 vehicles in Europe in June, up from 35 in May and 30 a year earlier, as deliveries of its Gravity SUV picked up across the region.
New vehicle registrations in the first half of the year stood at 171 units across five markets — Germany, the Netherlands, Switzerland, Norway and Belgium up from the 157 vehicles the company sold in the first half of 2025.
In Belgium, the latest market the luxury brand expanded to, Lucid opened its test-drive center on June 2.
Germany continues to account for the bulk of Lucid‘s European sales, while the company has struggled to generate meaningful demand elsewhere.
Speaking with German media outlet Autovisie earlier this year, Lucid‘s President of Europe Lawrence Hamilton recognized it as both a demand and a brand awareness problem.
“Do enough Europeans know our brand? No. That’s why we need to become more visible,” he stated. “I have two jobs. I have to create demand to expand the distribution network, and expand the distribution network to create demand.”
As EV exclusively reported, Lucid is currently restructuring its European sales business by shifting to a mixed retail model in existing markets and reportedly slowing its expansion into additional countries.
EV reported last month that a person familiar with the matter said the company has pushed the Spanish and Austrian arrival to 2027.
Germany
Lucid registered 31 vehicles in Germany last month, according to data published by the KBA.
The result marks a sharp increase from the 17 units recorded in June 2025 and ends a two-month plateau of 21 registrations in both April and May.
June also delivered Lucid‘s largest year-over-year increase in absolute volume so far in 2026, with registrations rising by 14 units compared with the same month a year earlier.
The improvement suggests that quarter-end promotions, together with the company’s expanding dealership network, helped drive higher sales.
The stronger performance was supported by Lucid‘s recent partnership with the Wackenhut Group, announced earlier this year.
Netherlands
Lucid registered 8 vehicles in the Netherlands last month, according to data published on Wednesday by BOVAG. The figures represent a six-unit increase year-over-year.
The jump follows a first quarter during which Lucid‘s debut sedan went entirely unsold in the country, with the company registering only seven vehicles — all Gravity SUVs — between January and March.
Registrations in the first half stood at 28 units in the Dutch market.
The EV maker operates a showroom and service center in the Netherlands. The country is home to the company’s European headquarters in Hilversum.
Lucid has said European Gravity deliveries began in the Netherlands in the final weeks of 2025, months after management initially targeted January 2026 at the IAA Auto Show in Munich.
Norway
Lucid registered three vehicles in Norway in June, its strongest monthly result in the country so far this year, though demand continues to fall short of expectations.
According to registration data from EU-EVs and Elbilstatistikk, the June total consisted of two Gravity SUVs and one Air sedan.
The Air registration is particularly notable, as it is the model’s first appearance in Norwegian registration data since January.
At that time, Lucid registered a single Air itself, according to OFV data cited by BilNytt.
In Norway, the EV maker has averaged roughly one registration per month since expanding to the country in 2023.
Lucid recently shut its downtown Oslo showroom, consolidating all Norwegian operations at a suburban service and delivery centre.
Switzerland and Belgium
Swiss registrations reached nine vehicles last month, a three-unit increase year-over-year and seven-unit jump from May.
The figures represent Lucid‘s highest monthly sales in Switzerland this year.
Lucid opened its first Swiss retail location in Geneva in November 2022. A second location opened in Zurich last year.
The EV maker’s incoming permanent CEO Silvio Napoli — who led Swiss elevator company Schindler for 30 years — recently visited the company’s Zurich showroom and service center before officially beginning his role on June 1.
A day later, Lucid officially debuted in Belgium as it opened its first test-drive center there.
The center sits on the Leuvensesteenweg in Zaventem, on the outskirts of Brussels, and will let visitors experience the Lucid Air sedan and the Gravity SUV, according to a company promotional notice.
A year ago, three Lucid vehicles had been registered in the country. These registrations could have been made by the company itself, for showroom or press purposes, or have been parallel imports.
June data published by Febiac showed two new registrations last month. It remains unclear whether they represented customer sales and/or if they’re Air or Gravity units.
Restructuring
As exclusively reported by EV last week, Lucid is weighing a reduction of up to 40% in its loss-making European operation, after announcing the cut of 18% of its US workforce.
The company is restructuring its European approach after a prolonged demand slump on the continent.
Earlier this week, EV exclusively learned that Lucid‘s board has decided to slow the company’s push into new European markets and will carry out a reduction of its regional workforce before the end of September.
The region’s business continues to run at a steep loss, selling an average of about 1.5 vehicles a day across the continent — according to the same source.
The potential European cuts remain under consideration, and the company has not disclosed which markets or functions would be affected.
European Expansion
The restructuring unfolds alongside a broader pattern of slipping European milestones.
Lucid has pushed its planned market entries in Spain and Austria to 2027, while the UK launch has been delayed three times and now stands at early 2028.
The 2026 European expansion wave centers on Belgium, alongside Denmark, France and Italy among the publicly confirmed markets.
Lucid’s leadership has acknowledged that its current vehicles are too large and too expensive to drive meaningful European volume.
CFO Taoufiq Boussaid said in an earlier earnings call that the Air and Gravity are “still actually on the large side for Europe,” adding that “there’s not a tremendous growth that we’re attributing to that region, which will change with the midsize.”
Boussaid will leave the company after the second quarter earnings call, which is scheduled for August 4.
Lucid is pinning its growth expectations on the Cosmos SUV — set to enter low-volume production by year-end and expected to reach Europe at a significantly lower price point.
Last month, Lucid registered the design of its upcoming midsize SUV with the European Union Intellectual Property Office.
