Lucid registered 31 vehicles in Germany in June, its strongest monthly result of the year, data published by the Federal Motor Transport Authority (KBA) showed on Friday.
The figure represents a jump from the 17 units recorded in June 2025 and breaks a two-month plateau at 21 registrations in both April and May — as quarter-end promotions and a nascent dealership network combined lifted sales.
June also carried the largest year-over-year gain in absolute terms of any month in 2026, adding 14 units over the prior-year period.
First-half registrations now stand at 108 units, a 47.9% improvement over the 73 vehicles registered in the same period of 2025.
Lucid has already surpassed 59% of its full-year 2025 total of 183 units — a figure that itself represented a 53% decline from 2024.
KBA does not provide a model-level breakdown, so it remains unclear how many of the June registrations were Air sedans and how many were Gravity SUVs.
Quarter-End Incentives
The June jump coincides with the expiration of a quarter-end incentive campaign that Lucid ran across its full German lineup.
Buyers who ordered a 2026-model vehicle before June 15 and took delivery before June 30 qualified for a €4,000 ($4,600) trade-in bonus on both the Air and Gravity.
Lucid described the incentive as a “switch bonus,” a conquest-style offer aimed at buyers moving from another brand.
The Gravity version of the bonus had been active since at least late April, when the company emailed an identical offer to prospective buyers.
The promotion was not available on online orders, requiring buyers to contact a local sales team — a format that steered traffic through Lucid‘s showrooms and its new dealership partner.
Lucid‘s German offers page has shifted to a new incentive structure for the third quarter.
The company is advertising up to two years of charging credit included with the Gravity, according to a banner on its German homepage.
Leasing and financing terms remain active through September 30, with the Gravity Touring available from €899 per month and the Grand Touring from €1,099 per month on 36-month.
Financing across the lineup carries an effective annual interest rate of 4.99%.
Lucid also ran a Gravity Tour through German cities in June, bringing its SUV to Hamburg and Hannover for walk-in test drives and brand activation events — a format designed to expose the Gravity to buyers outside the company’s three permanent studio locations in Munich, Düsseldorf, and Frankfurt.
The Air sedan range in Germany starts at €85,900 ($98,800) for the Pure trim, rises to €99,900 ($114,900) for the Touring, and reaches €130,900 ($150,500) for the Grand Touring.
The Gravity Touring is listed at €99,900 ($114,900) and the Grand Touring at €116,900 ($134,400).
Dealership Model Takes Shape
The June result extends a trend of improving monthly figures that began in March, when Lucid started supplementing its direct-to-consumer model with local dealership partnerships.
The first Lucid Gravity delivered through a retail partner in Europe took place in May through the Wackenhut Group, a long-standing Mercedes-Benz dealer that signed on as the EV maker’s first European distributor, as exclusively reported by EV.
Former interim chief executive Marc Winterhoff said before his departure that the company was in advanced talks with more than 10 additional dealer groups and importer candidates across the region.
Germany’s monthly registration trajectory in 2026 illustrates the shift.
January opened at 11 units, dipped to seven in February, then climbed steadily — 17 in March, 21 in April, 21 in May, and 31 in June.
The four-month run from March through June produced 90 of the first half’s 108 registrations.
Before the business model change, Lucid‘s German sales had been in sustained decline, with the 2025 full-year total of 183 units falling well below the 2024 figure.
The second half of 2025 was particularly volatile, swinging between a 46-unit spike in July — likely driven by a batch delivery — and a one-unit low in October.
Broader European Picture
Germany accounts for the bulk of Lucid‘s European volume, and the June data arrives alongside figures from Norway and the Netherlands that underscore the contrast.
In Norway, Lucid registered three vehicles in June — two Gravity SUVs and one Air sedan — according to data from EU-EVs and Elbilstatistikk.
The result was the brand’s strongest monthly in the Nordic country this year, but brought the first-half total to just six units.
Lucid has averaged roughly one registration per month in Norway since entering the market more than three years ago and recently shut its downtown Oslo showroom, consolidating operations at a suburban service center.
In the Netherlands, Lucid registered eight vehicles in June — four Air sedans and four Gravity SUVs — according to BOVAG data. First-half registrations in the Dutch market totaled 28 units, flat with the same period a year ago.
Across the three markets with available June data, Lucid registered 42 vehicles — with Switzerland’s June figure not yet published.
Year-to-date European registrations through May stood at 118 units across all four markets, meaning the known June additions bring the first-half total to at least 160, surpassing the 157 vehicles sold in the first half of 2025.
Full-year European sales totaled 319 vehicles in 2025, a 32% decline from 470 in 2024.
Restructuring and Leadership
The German figures land amid Lucid‘s deepest operational restructuring in years.
New chief executive Silvio Napoli, the former Schindler Holding chief who formally took the role on June 1, ordered a reduction of approximately 18% of the US workforce — about 1,500 positions — within weeks of starting, EV exclusively reported.
The cuts reached the factory floor for the first time, eliminating an entire production shift at the Arizona plant.
More directly relevant to Europe, Lucid is weighing a reduction of up to 40% in its loss-making European operation, a person familiar with the matter told EV last month.
Separately, EV exclusively reported in June that Lucid has also pushed its market entries in Spain and Austria to 2027, narrowing the 2026 expansion wave.
Belgium opened a test-drive center on June 2, becoming the company’s fifth European market, with Denmark, France, and Italy among the remaining confirmed entries for this year.
Outlook
Lucid management has acknowledged that its current lineup — the Air sedan and Gravity SUV — is too large and too expensive to generate meaningful European volume.
Former interim CEO Winterhoff described the vehicles as “still actually on the large side” for the continent and attributed little near-term regional growth to them.
The company is pinning European expectations on the Cosmos, a midsize SUV set to enter low-volume production by year-end at a price point significantly below the Air and Gravity.
Lucid recently registered the Cosmos design with the European Union Intellectual Property Office, and the United Kingdom launch — now pushed to early 2028 — is planned around that model rather than either existing vehicle.
