Lucid told its US audience in an email on Thursday that it is running an “End of July Savings Event” on the Air, its debut model.
The new offer puts zero-percent financing on the premium sedan and extends to both of its models the discounting campaign that began with the Gravity SUV earlier this month.
The email promotes the 2026 Air Touring at 0% APR for 60 months plus an additional $2,500 through the company-funded Lucid Credit, pitching the sedan’s “long-range capability, luxurious cabin and unrivaled performance.”
Every offer carries the same cutoff: delivery by July 31, giving buyers just over a week to act.
With the Air joining the Gravity, Lucid now has zero-percent money on its entire two-model range simultaneously.
Last April, the Saudi-backed EV maker announced the 2027 model-year Gravity. However, no updated Air sedan was released.
The Full Stack of Terms
The company’s current-offers page details a broader structure than the email leads with.
On financing, the 2026 Air Touring carries the 0% rate for up to 60 months, while the Air Pure and Grand Touring sit at 0.99% over the same term, with the zero-percent rate unavailable in Indiana.
Buyers stretching to 84 months get 1.99% on the Touring and 2.99% on the Pure and Grand Touring, the latter two requiring a down payment of at least $15,000 under the advertised examples.
Lease terms lean on larger credits than the email’s $2,500 headline: the Pure is advertised from $749 a month and the Touring from $819 over 36 months, each assuming a $12,500 Lucid Credit, while the Grand Touring’s $1,249 monthly rate assumes a $15,000 credit — more than the $10,000 applied to the Gravity.
Around the core rates sit a $2,000 loyalty offer for existing owners taking a new Air, half the $3,000 offered on the Gravity, plus a home-charging credit covering purchase and installation of an 80-amp Lucid Connected Home charger through partner Treehouse, and a bundled two-year maintenance plan for purchases since April 1.
Pre-owned stock joins the push as well, with 2022–2024 Air Touring examples advertised from $42,998 and Grand Touring cars from $49,998, both at 5.99% over 84 months.
Discounting the Current Car, Not a Runout
One distinction separates the Air campaign from the Gravity one, and it cuts the other way.
Lucid launched the 2027 model year of the SUV on April 2 and has spent months clearing superseded 2026 stock, which lingered in inventory even as the newer version arrived with higher prices and no access to the Lucid Credit.
The sedan’s range still runs on the 2026 model year alone, meaning Thursday’s campaign discounts Lucid‘s current flagship rather than leftover stock awaiting replacement.
The Air’s position inside the lineup has weakened through 2026.
Cox Automotive data showed the Gravity accounting for 68.0% of Lucid‘s US registrations in the second quarter, leaving the sedan that launched the brand in 2021 carrying less than a third of domestic volume.
Only the Air Sapphire, the performance flagship, sits outside the campaign, excluded from the Lucid Credit under the offer terms.
An Escalation
The July push extends a discounting pattern that has escalated for ten months.
That Lucid Credit began in August 2025 at $7,500, introduced to replace the federal EV tax credit of the same amount when it expired that September, and the company has extended and reinstated it repeatedly since.
Financing incentives followed the same slope.
From a 5.92% rate last September to 0% over 60 months by March, then the Gravity’s 0% over 72 months this month, and now zero-percent terms across both nameplates.
The pressure behind the escalation is visible in the quarter’s numbers.
Lucid delivered 3,953 vehicles in the second quarter against a consensus near 4,618, produced 4,774, and continues to burn roughly $1 billion a quarter — a gap it bridged this month by drawing $800 million from its Saudi-backed credit line, the second draw this year.
Beyond moving metal, the sell-down clears the stage for the car the turnaround is built around: the sub-$50,000 Cosmos, Lucid‘s first mid-size model, due for a reveal this summer and launch by year-end under chief executive Silvio Napoli’s restructuring, reportedly the deepest in the company’s history.
The campaign also lands in the wake of the most turbulent stretch in the stock’s history, a July in which the shares crashed to a record low with repeated trading halts.
First-half results arrive on August 4, Lucid‘s first full financial update under Napoli.
