US EV maker Lucid Motors registered eight vehicles in the Netherlands in June, according to data published by the Dutch automotive trade association BOVAG.
The figures were evenly split between its two models — the Air sedan and the Gravity SUV.
Four Air sedans in a single month is the strongest result for Lucid‘s debut model in the Netherlands since December 2025, when 12 units were listed.
The sedan had gone entirely unsold throughout the first quarter of 2026, before reappearing with a single registration in both April and May.
Lucid had registered 10 vehicles in May, its second-highest monthly result in the Netherlands alongside the same month in 2025 — with only December’s 14 units being above it.
The Dutch auto market showed signs of recovery after a disappointing start to the year.
A total of 39,015 new passenger cars were registered in June, a 13.4% increase from 34,405 a year earlier, BOVAG data showed.
Fully electric vehicles drove the majority of that growth, with EV registrations reaching 17,257 units in June, pushing the segment’s market share to 44.2% — up from 35.3% a year ago.
The increase of more than 5,000 electric vehicles over June 2025 accounted for most of the overall monthly gain.
Incentives
Lucid ran a quarter-end incentive campaign across its European markets, as previously reported by EV.
In the Netherlands, the EV maker offered a €5,000 ($5,700) switch bonus on the Gravity SUV paired with €2,500 ($2,900) in Octopus Electroverse charging credit.
For customers interested in the Air sedan, the company also offered a €4,000 ($4,600) bonus.
Both offers carried a June 15 order deadline and a June 30 delivery cutoff.
The Dutch Gravity incentive was more generous than the equivalent offer in Germany, where the bonus stood at €4,000 without charging credit.
Lucid lists the Gravity Touring from €99,900 ($113,900) and the Grand Touring from €116,900 ($133,300) in the Netherlands.
The Air range spans €85,900 ($97,900) for the Pure trim to €130,900 ($149,200) for the Grand Touring.
First Half Results
June brought the first-half total to 28 vehicles — exactly matching the 28 units registered in the same period of 2025, according to BOVAG data.
The identical headline figure masks a different pattern underneath.
A year ago, March alone accounted for 12 of the 28 registrations, a spike driven entirely by Air sedans.
May added another 10, leaving the remaining four months with just six vehicles combined.
In 2026, a weaker first quarter of seven units — all Gravity SUVs, with zero Air sedans — gave way to a stronger second quarter.
April, May and June produced 21 registrations, a 61.5% increase from the 13 recorded in the same three months a year earlier and triple the first-quarter total.
Across the full first half, the Gravity accounted for 22 of the 28 vehicles and the Air for six — confirming that the SUV has displaced the sedan as the primary source of Dutch volume since deliveries began in late 2025.
Lucid confirmed to EV in May that the first European Gravity customer handover took place in the Netherlands in the final days of 2025, though the company did not publicly disclose that delivery until months later.
Lucid’s Retail Expansion
The Netherlands is home to Lucid‘s European headquarters in Hilversum, established in 2021 ahead of the continent launch.
The company opened its first European service, delivery and sales center — the Lucid Studio — in the final weeks of 2022, making the Dutch market one of its earliest in Europe alongside Germany and Switzerland.
A second sales channel is now taking shape.
As exclusively reported by EV last month, Dutch dealer group Munsterhuis, the Ferrari dealer for the Twente region, is set to sign as Lucid‘s agent partner in the Netherlands.
The deal would make Munsterhuis the second European retail partner identified after Germany’s Wackenhut Group, which began selling and servicing Lucid vehicles from its Baden-Baden facility on March 30.
The hybrid distribution model — pairing company-owned showrooms with local dealership partnerships — is central to Lucid‘s European strategy as the company prepares to expand from four to as many as 12 markets by the end of 2026.
Belgium opened a test-drive center on June 2, with Denmark, France and Italy among the publicly confirmed markets still to come.
Former interim CEO Marc Winterhoff — who exited the company last week, EV exclusively learned — had confirmed during a fourth-quarter earnings call that the company was in advanced discussions with more than 10 additional dealer groups and importer candidates across the continent.
Workforce Restructuring
Lucid registered 35 vehicles across its four European markets in May, a 12.9% year-over-year increase.
Year-to-date registrations through May stood at 118 units across Germany, the Netherlands, Switzerland and Norway, approaching the 157 vehicles sold in the first half of 2025.
Full-year European sales totaled 319 vehicles in 2025, down 32% from 470 the prior year.
Those figures form the backdrop to a sweeping restructuring under new chief executive Silvio Napoli.
As exclusively reported by EV last week, the company has begun cutting approximately 18% of its US workforce — about 1,500 positions — its fourth formal reduction since 2023.
The layoffs reached the factory floor for the first time, eliminating an entire production shift at the Casa Grande, Arizona plant. Napoli ordered the cuts within weeks of assuming the role on June 1.
For the European operation, a potentially deeper reduction of up to 40% remains under consideration, a source close to the matter told EV.
The region’s business continues to run at a steep loss, selling an average of about 1.5 vehicles a day across the continent.
The company has not disclosed which markets or functions would be affected.
As the seat of Lucid‘s European headquarters and one of its earliest markets, the Netherlands occupies a more central role in the company’s continental infrastructure than its registration figures suggest.
Lucid recently registered the design of its upcoming Cosmos midsize SUV with the European Union Intellectual Property Office.
European President Lawrence Hamilton has described the Air and Gravity as brand-building vehicles and positioned the midsize platform as the path to meaningful volume on the continent.
Cosmos is set to enter low-volume production by the end of 2026 at a significantly lower price point than either current model.
