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Xiaomi Under Pressure With Four Months to Deliver 55% of 2026 Sales Target

Xiaomi delivered 30,153 vehicles in August, according to China Passenger Car Association (CPCA) data released Tuesday, marking a sequential and a year-on-year decline.

The tech giant entered the final four months of the year with 246,475 vehicles delivered through August — leaving the company with only 44.8% of its full-year target of 550,000 units complete as of the end of that month.

Xiaomi must sell 303,525 units between September and December to fulfill the guidance, which implies an average of about 75,900 per month.

The highest monthly total the existing two-model lineup has ever achieved was 50,212 units, set in December 2025. No month since has come close.

The Beijing-based company does not disclose the exact figures or model split when reporting delivery figures in the beginning of each month, having said only that it delivered “over” 30,000 vehicles as August came to an end.

The precise number of vehicles is usually reported by the figures compiled by the CPCA, published a week later.

Last month’s volume fell 17.2% year over year from 36,396 units, and 3.6% sequentially from July’s 31,267, according to the CPCA figures.

August marked the fifth consecutive month above 30,000 units — but the weakest since June, when deliveries reached 34,738.

Sky Nomad Joins

Xiaomi is counting on its Sky Nomad extended-range SUV series to close the gap.

Founder and CEO Lei Jun officially launched the lineup on Monday at the company’s autumn event in Beijing, pricing the five-seat N70 Pro at 209,900 yuan ($31,300), the AWD N70 Max at 239,900 yuan ($35,700) and the seven-seat N90 Max at 269,900 yuan ($40,200).

Xiaomi said on Monday that the series had secured more than 10,000 locked-in orders within 4 minutes of launch.

The two Max models came in 20,000 and 30,000 yuan below the presale prices Xiaomi set when it introduced the series on July 30 — larger reductions than Chinese industry commentators had anticipated.

Deliveries are scheduled to begin this month.

Sky Nomad marks Xiaomi’s first departure from fully electric powertrains since entering the auto industry with the SU7 in 2024.

All three models use a 1.5-litre turbocharged range extender Xiaomi calls the Kunlun, paired with either a 52 kWh or 76 kWh battery.

The flagship N90 Max claims 1,705 km of combined CLTC range.

The pricing positions Sky Nomad against Li Auto and Huawei-backed Aito in the extended-range SUV segment between 200,000 and 300,000 yuan, where those two brands have dominated.

Chinese media outlet Cailian reported in early August that pre-orders may have exceeded 100,000 units, though the estimate was not based on official data.

Converting reservations into delivered vehicles depends on how quickly Xiaomi ramps production at its Beijing plant, which received regulatory clearance to build extended-range models only in June.

The Road to 550,000

Xiaomi delivered 411,082 vehicles in 2025, surpassing its revised annual target of 400,000.

The 550,000-unit goal for 2026 represents a 33.8% increase from last year.

Through eight months, year-to-date deliveries of 246,475 put Xiaomi 9.7% ahead of the 224,774 units sold in the January-to-August period of 2025.

Year over year growth has been positive in five of eight months this year, with January’s 70.0% surge — driven by the YU7 SUV — accounting for the bulk of the cumulative gain.

At Monday’s launch event, Lei Jun said cumulative deliveries of the SU7 and YU7 had surpassed 800,000 vehicles, a milestone reached in about 29 months since the SU7 first went on sale.

Overseas sales remain off the table until the second half of 2027.

Last week, Lei Jun announced the signing of memorandum of understanding with the “first batch of eight leading German automotive dealer groups at IFA Berlin 2026,” marking the first step towards the launch in Europe.

Sky Nomad deliveries beginning this month will mark the first one in which Xiaomi sells more than the SU7 (including the Ultra version) and the YU7.

Q2 Financials

The August figures arrive three weeks after Xiaomi reported second-quarter earnings that showed volume growth running well ahead of profitability.

Xiaomi delivered 104,199 vehicles in the April-to-June period, up 28.2% year-over-year.

EV revenue reached 23.9 billion yuan ($3.56 billion), a 15.9% increase from a year earlier.

Revenue growth lagged delivery growth because the average selling price (ASP) per vehicle fell to 229,312 yuan ($34,200), down 9.6% year over year, as the higher-priced SU7 Ultra accounted for a smaller share of the mix.

Gross margin for the broader ‘Smart EV, AI and Other New Initiatives’ segment — which includes AI revenue alongside EV sales — fell to 19.2% from 26.4% a year earlier.

Xiaomi cited higher component costs and increased spending on AI infrastructure. Segment operating loss widened to 2.6 billion yuan ($387.4 million), marking the second consecutive quarterly loss after the unit posted its first full-year operating profit in 2025.

On the earnings call, Chief Financial Officer Alain Lam attributed the ASP decline to product mix rather than a strategic shift.

Matilde is a Law-backed writer who joined CARBA in April 2025 as a Junior Reporter.