Xiaomi recorded 4,900 vehicle registrations in the week to July 6, according to insurance data published on Tuesday — a 46.2% decline from the previous week, when volumes had surged to 9,100 units following the initial rollout of the newly launched YU7 SUV.
The sharp drop reflects a typical post-quarter-end pattern, as car manufacturers often concentrate deliveries in the final days of a reporting period.
Last week, the company registered 4,600 SU7 units, meaning that 300 of the units sold were YU7s.
The debut sedan continued to outperform Tesla’s Model 3, which represented only 1,500 units of the total 5,000 electric vehicles sold by the U.S. brand.
The drop in Model 3 registrations was sharper, at 72.7%, while Xiaomi‘s model sales was down by 33.3%.
Tesla’s registrations in China plunged 75.8% to 5,000 units from June 30 to July 6, following a year-to-date record of 20,700 vehicles in the last full week of June.
Last week, Li Auto saw its sales fall another 10%, from 8,000 to 7,200 units. Guangzhou-based XPeng sold 6,500 vehicles, a 42.0% drop from the previous week’s record of 11,200 units.
Zeekr‘s outperformed its main competitor Nio, with 3,200 vehicles sold. The Shanghai-based brand listed 2,500 vehicles between June 30 and July 6, with sales dropping by 34.2%.
Sub-brand Onvo also saw a sales decline from 1,700 to 1,300 units. Nio Group’s Firefly, however, sold 1,300 vehicles last week — surpassing the previous weekly peak of 1,130 units, recorded in mid-May.
In June, Xiaomi delivered “over” 25,000 vehicles, posting another sequential drop in monthly sales.
The company met 45% of its annual delivery target with about 156,869 vehicles sold in the first quarter of the year.
“We are working around the clock to ramp up production and aim to deliver vehicles to you as soon as possible,” the company said on Weibo.
Xiaomi just launched the YU7 SUV, priced from 253,500 yuan ($35,300). It secured over 240,000 locked-in orders in just 18 hours.
However, the brand only had a certain number of vehicles ready for delivery. According to registration data, an estimate of 2,200 and 300 YU7s were delivered in the past two weeks.
Customers who ordered the YU7 face a waiting period of between 38 and 60 weeks, according to Reuters. The brand’s website showed a 38 to 41-week delivery wait time for the SU7 sedan, which launched a year ago.
