Tesla registered 3,345 vehicles in Norway last month, recording its second-best month of the year just after March — when over 6,000 vehicles were sold.
The Elon Musk-led company posted a 28.7% increase year over year and saw sales recover exponentially from the 379 units registered in April.
The first month of each quarter is usually the weakest for the brand in Norway.
After setting a full-year sales record with 34,285 vehicles registered there in 2025 — capturing 19.1% of the market — the company remained the best-selling brand in Norway during the first quarter of 2026.
Despite the weaker January — widely anticipated as Norway removed EV incentives — quarterly deliveries nearly doubled year over year — to 7,443 vehicles.
Tesla represents over 20% of the Norwegian auto market year to date, with 11,167 vehicles registered between January and May.
Lineup
Similarly, the Model Y continues to represent the best-selling model in Norway, with 3,126 vehicles registered in May alone — a 33.2% increase year over year.
Tesla introduced the refreshed Model Y in Europe a year ago.
In October, it launched a more affordable, Standard version — since then renamed to Rear-Wheel Drive (RWD) — priced from NOK 389,990.
Last month, the company increased prices by NOK 10,000 before VAT on all Model Y trims — as part of a European-wide price hike that has since been extended to the US.
The vehicle now starts at NOK 399,990 ($42,100) for the RWD trim.
The Model 3 Standard also debuted in European markets late last year, reducing the sedan’s entry-level price to NOK 299,990 ($32,300).
Tesla is offering a promotional financing rate of 1.99% (4.61% effective APR) on select Model 3 variants in Norway.
Customers can also benefit from a Tesla Bonus of up to NOK 30,000, applied to qualifying Model 3 and Model Y orders placed and delivered by June 30.
The Model 3 sedan represented 217 of the total Tesla vehicles sold last month, ranking as the 4th best-selling model — under Toyota‘s Urban Cruiser and bZ4X models, which have sold 720 and 466 units, respectively.
If considering registrations year-to-date, the three models account for about 2,200 units each — less than a third of Model Y’s volume.
Tesla began registering China-manufactured Model Ys for the quarter on February 24.
Norway is not a European Union member, therefore it does not apply the bloc’s tariffs on Chinese EV imports, imposed in October 2024.
This allows Tesla to source vehicles from both its European factory in Germany — where the company produces the best-selling Model Y — and from Giga Shanghai, where both the Model 3 and Model Y are manufactured.
Competitors
Despite the majority of vehicles sold in Norway being fully electric — 93.9% of sales last month were battery electric models — Tesla is the only pure EV maker in the top 10 best-sellers.
Japanese automaker Toyota and German-based Volkswagen brand followed with less than 2,000 vehicles sold each.
Volvo, headquartered in Sweden but owned by China’s Geely Holding Group, ranked fourth with 844 units registered.
Regarding Chinese automakers, both BYD and XPeng ranked in the top 10 best-sellers, with 567 and 551 vehicles each.
Polestar and Zeekr, also a part of the Geely Group, are also among the 20 best-selling brands in the market.
European Recovery
Norway’s May results mirror a broader recovery across Europe, where Tesla registrations climbed 46.5% year over year in April — to 10,654 units across the EU, EFTA countries, and the UK.
Year-to-date European registrations stood at 89,429 units through April, up 45.8% from the same period a year earlier.
The rebound follows a difficult 2025, when Tesla halted production at its Gigafactories in the first quarter to retool for the refreshed Model Y, weighing on deliveries as Chinese rivals expanded aggressively.
Last month, Tesla told Deutsche Presse-Agentur that the Gigafactory Berlin-Brandenburg management would create 1,000 new jobs by the end of June, a move the company described as a direct response to increased Model Y demand.
The competitive field in Europe has grown more crowded.
BYD registered 27,008 vehicles across the EU, EFTA, and UK in April — a 114.5% year-over-year increase.
Chery recorded 24,398 registrations, up 322.3%, while Leapmotor, distributed through Stellantis, posted 8,745 units — a 403.7% jump.
FSD Rollout
A second tailwind for Tesla in Europe has come from the rollout of its Full Self-Driving (Supervised) software.
The Dutch vehicle authority RDW granted provisional type-approval to FSD on April 10, with the first software update rolling out to customers in the Netherlands shortly after.
Lithuania became the second European country to permit the driver-assistance software on public roads, after the country’s Ministry of Transport and Communications recognised the temporary EU-type approval issued by the RDW.
Estonia approved the software last week, becoming the third European country to authorise FSD (Supervised).
A vote on EU-wide approval is expected following the European Commission’s Technical Committee on Motor Vehicles meeting scheduled for late June.
FSD (Supervised) is priced at €99 per month in the Netherlands, with a reduced rate of €49 per month for owners who previously purchased Enhanced Autopilot.
Tesla ended one-time FSD purchases across most European markets on May 21, shifting to a subscription-only model.
Norway’s Public Roads Administration has acknowledged the Dutch regulator’s decision but has not yet confirmed a national timeline for approval.
