Nio Inc.‘s main brand recorded an average transaction price of 434,600 yuan ($64,400) in July, VP of Branding and Communications Ma Lin said in a Weibo post on Monday.
The disclosure comes two days after Nio reported 20,008 vehicles delivered in July, up 57.9% from a year earlier but down 8.7% from June.
The average selling price applies only to the premium Nio brand and excludes Onvo, whose L60 starts below 150,000 yuan, and Firefly, whose compact hatchback opens under 80,000 yuan.
The Price Holds Near June’s Record
July’s figure sits 1.9% below the 443,000 yuan Ma disclosed for June, when the ES9’s first full delivery month pushed the brand’s average to its highest reported level, and 11.4% above the 390,000 yuan average the company reported for the first quarter.
Ma had flagged the trajectory himself in early June, saying the brand’s weekly average had already exceeded 450,000 yuan.
The slight easing is justified by a cheaper variant released last month.
July was the first month carrying deliveries of the five-seat version of the ES8, launched on July 9 from 382,800 yuan — below the ES9’s 498,000-yuan starting price — with handovers beginning the following day.
Ma has argued the variant would not disturb the brand’s pricing structure, describing the five-seater as the same car with two fewer seats rather than a separately positioned product, after pre-orders opened on June 28 with a 5,000-yuan deposit offsetting 10,000 yuan off the purchase price.
The Flagships’ Impact
The ES9, which began customer deliveries on May 28, reached 10,000 cumulative deliveries in roughly 30 days — one of the fastest ramps for a premium model in China — with around 70% of those first buyers new to the brand, suggesting conquest sales from luxury combustion marques rather than cannibalized Nio demand.
Deutsche Bank estimated the flagship delivered at least 7,000 units in June, lifted its full-year forecast for the model to 56,000 units on more than 25,000 non-cancellable orders, and noted wait times stretching to 16 to 17 weeks on versions equipped with the SkyRide fully active suspension.
Pricing for the full-size three-row model runs from 498,000 yuan with the battery included, or 390,000 yuan under the battery-as-a-service leasing program, up to 628,000 yuan for the Horizon Special Edition.
A Six-Seat Aisle Edition with a center-aisle cabin layout joined the range in early July at the same base price.
Morgan Stanley analyst Tim Hsiao has estimated the ES9 could deliver more than 100,000 yuan ($14,800) in profit per unit given its average selling price above 500,000 yuan ($74,100).
Co-founder and President Qin Lihong has denied that the five-seat ES8 risks overlapping with Onvo’s L80, pointing to a price gap of more than 100,000 yuan between the two.
Brand Figure Versus Group Figure
The 434,600-yuan number should not be read as a group average.
On a consolidated basis spanning all three brands, Nio Inc.‘s average selling price climbed to approximately 272,973 yuan in the first quarter, a 16% year-over-year increase and a sequential rise of roughly 8%.
The inflection came after three consecutive quarters of double-digit declines through mid-2025, when Onvo and Firefly volumes dragged the average lower.
Second-quarter consolidated figures arrive when Nio reports earnings later this month, and a full quarter of ES9 deliveries alongside the L80’s higher price point relative to the L60 points the group number further upward.
Founder and CEO William Li set the competitive frame on the first-quarter earnings call in May, putting the brand’s 390,000-yuan average roughly 50,000 yuan above BMW‘s in the Chinese market and about 50% higher than Audi‘s, and saying buyers had formed a consensus that “Nio will be the next car after Mercedes, BMW and Audi.”
Price Held as Volume Eased
The near-record price arrived in a month when volume pulled back from June’s high.
The main Nio brand delivered 20,008 vehicles in July, up 57.9% from a year earlier but down 8.7% from June, within a group total of 35,934 that rose 71.0% year over year while slipping 11.5% from the strongest month of 2026.
Deliveries across the first seven months reached 139,496 for the brand, up 60.1%, and 227,057 for the group, up 68.0% — records for the period on both counts — with cumulative group deliveries at 1,224,649 as of July 31.
The parallel easing of price and volume from their June peaks reads as one movement, not two: the ES9-heavy mix that pushed both to highs in June normalized as the cheaper five-seat ES8 entered deliveries and Onvo posted its second consecutive monthly decline.
The third-generation ES8 reached its 130,000th delivery on July 22, 305 days after launch, with the milestone car a five-seat version — the model whose arrival explains most of the month’s price arithmetic.
