Chinese EV maker Nio Inc. registered 77 vehicles across eight of its European markets in June, preliminary data compiled by EV on Monday showed.
The figures represent three more units than the 74 recorded in May and a 28-unit increase from the same period ago, as the company both introduced a new brand and doubled its market presence across Europe.
Considering only Nio‘s four original European markets — Norway, Germany, the Netherlands and Sweden — registrations rose to 49 from 46 in June 2025, a three-unit increase driven entirely by a doubling of Norwegian sales.
The company also expanded to Denmark in October 2022 but suspended its arrival after less than 50 units were sold in 2023 and 2024 combined.
The brand has recently relaunched there with a local distributor.
Every other legacy market has either declined or flatlined.
Germany fell 81.3% to just three units, the Netherlands dropped to just six units, and Sweden held at one vehicle.
Norway surged to 44 from 22 a year ago, accounting for all of the year-over-year gain and more.
If considering the full eight reporting markets — which include Denmark, Belgium and Luxembourg, Portugal and Austria alongside the four original countries — the company registered 73 vehicles.
Greece and Hungary, two of Nio‘s newest European markets, had not yet published June registration data as of Monday.
Nio‘s European expansion has now been running for roughly a year through distributor partnerships, and the data continues to suggest that incremental volume from new countries is replacing, rather than adding to, the collapsing demand in its established markets.
At the same time, most of the new registrations are Nio‘s recently introduced Firefly brand, which was launched first in Norway and the Netherlands last August — and then introduced in the newly debuted markets, but not in Germany nor Sweden.
Additionally, a caveat applies to all of Nio‘s European registration figures.
As EV exclusively reported, the company’s subscription model — which registers each vehicle only once, regardless of how many customers subsequently use it — has distorted its European sales data since the brand launched on the continent in 2022.
Near-zero registration figures in some markets partly reflect the fact that the existing subscription fleet has already been counted and is now cycling internally between customers.
Even accounting for that distortion, however, Nio is not bringing meaningful volumes of fresh inventory into Europe.
The vehicles currently available across its operations were built in 2023 and 2024 under the company’s NT 2.0 platform, as EV also reported.
Nordic Markets
Sweden recorded zero Nio registrations in June, down from the zero units sold in the same month a year ago.
Through six months, the company has registered just 13 vehicles in the country, compared with 16 in the same period of 2025.
Performance has been slow through 2026, swinging from four units in January to zero in February, five in March, two in April, two in May and now back to none in June.
Denmark saw five registrations in June, one fewer than the six recorded in May — which had included the first Nio-branded vehicles sold in the country since the start of the year.
The brand had zero registrations in June 2025, reflecting the period before Nio relaunched in the market through distributor Nic. Christiansen Group.
Norway and Netherlands
Norway remained Nio‘s strongest European market by a wide margin, accounting for 44 of the group’s 73 registrations in June — slightly above the 43 recorded in May and double the 22 units sold in June 2025.
The year-over-year surge reflects the success of Firefly, the budget sub-brand launched in Norway last August, which has driven the majority of the country’s registrations since December.
Through six months, the group has registered 161 vehicles in Norway, roughly in line with the 162 recorded in the same period a year ago — though the composition has shifted dramatically, with Firefly now accounting for a significant share of volume that previously came exclusively from the premium brand.
Norway is not subject to the European Commission’s countervailing duties on Chinese-built EVs, since the country sits outside the EU — making it the most favorable tariff environment in Nio‘s European footprint.
A batch of 105 vehicles built for the Norwegian market is scheduled to arrive in July, according to the company, though Nio has not confirmed whether the shipment has already reached the country or disclosed its model mix.
The Netherlands continued its steep decline, with just one vehicle registered in June — down from four in May and seven in June 2025.
In the first half, the group has registered 40 vehicles in the Dutch market, compared with 46 in the same period of 2025.
The premium Nio brand has failed to register a single vehicle in the Netherlands for three consecutive months, after recording zero in both April and May.
Germany Plunge
The most concerning market performance for Nio in Europe has been Germany, once its strongest market.
The Chinese EV maker registered three vehicles in Germany in June, unchanged from May and down 81.3% from the 16 units sold in June 2025.
Nio registered just 15 vehicles in Germany across the entire first half of 2026 — an 88% decline from the same period a year earlier and fewer than any single month of H1 2025, when the weakest month produced 16 registrations.
As EV exclusively reported, the company fired its Germany chief David Sultzer earlier this year — followed by the exit of head of sales and operations Sven Conrad — amid a broader restructuring of European operations that split the region into six departments and shifted sales toward a dealer and distributor model.
The vehicles currently listed on Nio‘s German promotions page carry short-term registrations — Kurzzeitzulassungen — indicating pre-registered stock rather than factory-fresh units. No model updates will arrive in the region until late 2027, as EV has reported.
Other Markets
Nio‘s newest European markets — all entered through distributor partnerships — contributed a combined 24 units in June, up from 16 in May.
Portugal led the expansion cohort with 11 registrations, up from nine in May and the strongest-performing new market for the second consecutive month.
The result made Portugal the second-largest contributor to Nio‘s European total behind Norway, ahead of both Belgium/Luxembourg and Denmark.
Portuguese association ACAP does not disclose data per model or distinguish between Nio and Firefly sales, however.
Belgium recorded a combined six registrations in June, up from five in May; while Austria posted two units, unchanged from May.
Greece, one of the stronger early performers among the expansion markets with 11 registrations in January, had not yet published official June data as of Monday.
Although the official figures have yet to be released, local vehicle-tracking platform evstats.gr indicates that Nio Inc. (including both the premium brand and Firefly) registered five vehicles in Greece during June.
The platform’s data has historically aligned with the official figures published by the Association of Motor Vehicle Representatives (SEEA), which reports monthly vehicle registrations.
The statistics also show that eight Nio Inc. vehicles were registered between July 1 and July 13.
Hungary has not disclosed any 2026 registration figures so far.
As EV first reported, the company added Poland to its international mobile app in February, though no launch date has been announced.
AutoWallis, which already serves as Nio‘s distributor in Austria and Hungary, will handle the Polish market.
The Czech Republic, Romania, Cyprus and Bulgaria are also planned for 2026.
Nio Exports
The European registration figures come as Nio Inc.‘s overall exports remain subdued.
Data from the China Passenger Car Association (CPCA) showed the group exported 72 vehicles from China in June — an 18.2% decline from May’s 88 units and well below the hundreds of vehicles shipped monthly in the second half of 2025.
Cumulative exports for the first half of 2026 stood at 475 vehicles, averaging just under 80 units per month.
At the current pace, annualized exports would fall short of 1,000 vehicles.
Co-founder and President Qin Lihong has said Nio aims to deliver “several thousand” EVs overseas in 2026.
Founder and CEO William Li has reiterated in late April the company’s goal of reaching 40 countries and regions by year-end, up from approximately 20 at the close of 2025.
