Lucid sold an estimated 860 vehicles in the United States in July, down 3.4% from a year earlier and 5.7% from June, according to data from research firm Motor Intelligence published on Monday.
The decline was recorded in the single most heavily incentivized month in the company’s US history and was published a day before the EV maker reports second-quarter results.
The estimate splits 240 cars and 620 trucks in Motor Intelligence‘s two-category taxonomy — in Lucid‘s two-model lineup, 240 Air sedans and 620 Gravity SUVs — putting the SUV at 72.1% of the brand’s US volume and the Air at a pace of roughly eight units a day nationwide.
Motor Intelligence estimates cover US sales only.
Lucid also delivers in Canada, Europe, and the Middle East, including its Saudi government channel, so the figure is a subset of the global delivery totals the company reports quarterly, not a proxy for them.
In Norway, the brand reported its fourth month with zero new vehicle registrations this year, as EV reported earlier on Monday.
A Decline Bought at Full Price
The July number lands against the most aggressive incentive stack Lucid has ever run in its home market.
Through the month, the company offered zero-percent financing for 72 months on model-year 2026 Gravity units, extended from 60 months as July began.
The offer was stacked with a $10,000 Lucid Credit on the same stock, a $3,000 loyalty credit for returning owners and a $3,000 trade-in allowance, all bound to an August 31 delivery deadline.
The clearance exists because the 2027 Gravity, introduced in April with added standard equipment and a higher Grand Touring price, left the outgoing inventory to be sold underneath it.
The Air ran its own ladder of credits reaching $7,500 to $10,000 in cash and more on leases.
Selling 860 vehicles into that stack — below the 888-a-month average the brand held from March through June, before the deepest discounts — is the cleanest negative demand signal available ahead of the midsize Cosmos.
According to Motor Intelligence data, the subsidies held the level roughly flat at best, and the Air’s 240-unit month suggests the sedan’s decline is running faster than the Gravity can offset, even with the SUV’s pricing effectively inverted against cheaper rivals.
The timing sharpens the reading. Lucid reports second-quarter results on Tuesday after the close — the first earnings call for chief executive Silvio Napoli and the last for finance chief Taoufiq Boussaid — with the production guidance suspended in May due to be restored.
The call follows the July sequence in which EV exclusively reported the company was weighing going private or a Chapter 11 filing, the shares crashed to a record low, and Lucid called the report “completely false” while confirming its work with AlixPartners, before shares jumped over 27% on Napoli’s personal rejection and a rebound carried the stock to a three-month high.
How the Rivals’ July Compares
The same Monday table shows Lucid‘s US EV peers moving in different directions.
Rivian was estimated at 4,700 vehicles, up 11.9% from a year earlier and 10.1% from June — its strongest month of 2026 — in the first full month of R2 customer deliveries, and a figure achieved in a month when the company briefly raised R1 lease prices before walking them back.
Tesla was estimated at 42,435 US sales, up 4.9% from June and equal to 3.1% of the entire 1,380,088-unit US market.
Polestar was estimated at 326 vehicles, down 8.2% from June’s 355, as the brand continues selling the remaining stock after being banned from the US market.
The Series Behind the Number
Motor Intelligence‘s 2025 Lucid series ran at a stable 76.8% of the company’s official global deliveries — the US share of the brand’s worldwide business.
The 2026 series has been noisier: the January and February estimates, since-questioned outliers carrying triple-digit growth rates, summed to more than Lucid‘s entire reported global first quarter, before the data reset from March into the 840–912 band July has now broken below at 860.
Year-to-date, the estimates put Lucid‘s US sales at 7,610 — a figure inflated by those early-year anomalies — while the second quarter’s estimated 2,657 US sales against 3,953 official global deliveries implies the US now accounts for roughly two-thirds of Lucid‘s volume.
Estimates are subject to revision, and Motor Intelligence has adjusted historical figures for several brands in recent months; official confirmation of the quarter’s picture arrives with registration data and the company’s own disclosures.
The next fixed point is Tuesday’s call — where the question the July estimate poses is the one Napoli’s restored guidance will have to answer: what the demand line looks like when the 2026 clearance ends on August 31.
