Lucid Motors is set to sign Dutch dealer group Munsterhuis as a new agent partner in the Netherlands, EV learned on Wednesday.
The contract has not yet been signed but is about to be finalized, making the Ferrari dealer the second European retail partner identified for the Saudi-backed EV maker after German group Wackenhut.
EV exclusively reported in February that Lucid had signed Mercedes-Benz dealer group Wackenhut as its first European dealer agent, with the deal closed earlier this year at the group’s Baden-Baden location.
A Munsterhuis agreement would extend the same hybrid retail model to a second of Lucid‘s four existing European markets, as the company moves away from the direct-to-consumer approach it launched on the continent with.
A Ferrari and Lotus House in Twente
Munsterhuis is a family-owned dealer group from the Twente region in the eastern Netherlands, founded in 1962 by Frans Munsterhuis as a body repair shop in Enschede.
More than six decades later, the group employs over 200 people across locations in Hengelo, where it is headquartered, as well as Enschede, Almelo, Oldenzaal and Rijssen, and operates its own rental, leasing, insurance and body repair businesses.
The body repair arm, the activity the company was built on, runs five locations across the eastern Netherlands and holds repair certifications from several major manufacturers.
Munsterhuis built its name in the premium and sports car segment.
The group is the official Ferrari dealer for the region through its Munsterhuis Sportscars operation in Hengelo, and also holds franchises for Maserati, Jaguar, Land Rover, Renault, Dacia and Alpine.
The group already has recent experience onboarding a premium electric brand. In 2025, Munsterhuis became one of only two official Lotus dealers in the Netherlands, building a dedicated Lotus studio in Hengelo and taking on sales, service and body repair for the brand in the northeast of the country from the third quarter of that year.
That playbook — a studio concept for a low-volume premium EV brand, backed by an in-house service and body repair network — maps closely onto what Lucid requires from its agent partners.
From Direct Sales to a Hybrid Model
Lucid entered Europe in April 2021 with a company-owned, direct-to-consumer model built around its own showrooms in Germany, the Netherlands, Switzerland and Norway, with its European headquarters in Amsterdam.
That approach is being dismantled in favor of a hybrid structure that combines the existing flagship showrooms with franchised dealer agents and, in new markets, importers.
Then-interim CEO Marc Winterhoff confirmed the shift during the company’s fourth-quarter earnings call in February, announcing the signing of a first European dealer agent without naming the partner.
“We expanded our sales studio footprint in the United States, Europe and Middle East, and I’m pleased to say that we have signed our first European dealer group agent in Germany, and are in advanced discussions with more than 10 others, as well as importer candidates for other European markets,” Winterhoff said at the time.
EV identified that first partner as Wackenhut hours later.
A Munsterhuis signing would be the first confirmation that the “more than 10” pipeline is converting into contracts beyond Germany.
The agent model, in which the dealer sells on behalf of the manufacturer, and the importer model, in which a local partner handles distribution, logistics and in some cases aftersales, both allow Lucid to expand with significantly lower capital requirements than its company-owned approach.
Both agreements come as Lucid‘s demand in Europe continues to be well below initial expectations.
Tiny Volumes, Big Ambitions
Lucid registered 35 vehicles across Europe in May, a 12.9% increase from the 31 units recorded a year earlier and a six-unit gain over April, according to official data compiled by EV.
In January, the Netherlands accounted for a single registration out of Lucid‘s 18 across the continent, with Germany taking 11.
Those figures leave the company selling fewer cars in a month across all of Europe than many single dealerships move in a week, underscoring why a capital-light agent network has become central to the strategy.
The company is also leaning on incentives to close the quarter, running delivery bonuses on the Air and Gravity in Germany and the Netherlands for buyers taking delivery by June 30, the final day of the second quarter.
A Twente-based agent would meaningfully widen Lucid‘s Dutch footprint, which has so far been concentrated around the Randstad, and put the brand in front of the affluent customer base Munsterhuis already serves with Ferrari, Maserati and Lotus.
By contrast, Chinese manufacturers including BYD, MG and Chery have expanded rapidly across Europe through established importer and dealer networks, collectively doubling their European market share within a year, according to Dataforce.
A Network Taking Shape Under Napoli
The expansion push now falls to Silvio Napoli, the former Schindler Group executive chairman and CEO who took over as Lucid‘s permanent chief executive on April 14, with Winterhoff moving to the chief operating officer role.
Napoli, a European who recently relocated to California to lead the company from its Newark headquarters, arrived from the Swiss elevator group after a 14-month search for a permanent CEO.
His appointment kept a European at the top of the company through the retail transition, after the German-born Winterhoff ran Lucid on an interim basis from February 2025.
A Netherlands deal would land as the company works through a broader reorganization, with Lucid confirming on Wednesday the departure of Senior Vice President of Engineering and Software Emad Dlala and saying it “will communicate further actions soon.”
The retail expansion is also unfolding against a turbulent backdrop at home.
EV reported last week that Pomerantz LLP filed a federal securities class action alleging Lucid concealed a supplier defect that halted Gravity deliveries for 29 days in the first quarter, and that the company is pushing an over-the-air update to 2,039 Air sedans in the US over an inverter defect that can cut drive power without warning.
Earlier this month, EV also reported that a senior director of supply chain left the company ahead of the unveiling of its third model.
Lucid‘s Senior Vice President of Engineering & Software Emad Dlala has also exited the EV maker.
Wackenhut’s signing established the template in Lucid‘s largest European market, and Munsterhuis would replicate it in the country that hosts the company’s European headquarters.
Germany remains the volume anchor of the European operation, home to Lucid‘s company-owned studios in Munich, Düsseldorf and Frankfurt.
