Lucid has restructured the Gravity range in Europe, lowering the entry price and expanding the lineup from two trims to four as the Saudi-backed EV maker seeks to increase demand for its SUV on the Old Continent.
The company announced the change on Tuesday, saying the simplified four-trim structure gives customers clearer choices across range, performance, technology and comfort.
All four variants are available to order now, with customer deliveries expected to begin this autumn.
Starting prices vary by market: €94,900 in Germany, €97,900 in the Netherlands, CHF 103,900 in Switzerland and 1,049,900 kroner in Norway — about €110,500 and €96,250 respectively at current rates.
In the Netherlands, where its European headquarters are located, Lucid registered 24 Gravity SUVs in the first seven months of the year, according to figures published by BOVAG.
The New Ladder
The Gravity Touring becomes the entry model at €94,900, down from €99,900.
The trim carries a 418 kW (568 PS) powertrain, an 89 kWh battery and up to 545 km WLTP combined range at 18.2 kWh per 100 km, reaching 0 to 100 km/h in 4.7 seconds and charging up to 400 km of range in 23 minutes. Leasing starts at €949 a month.
The Gravity Touring Plus is new at €99,900 — the old Touring’s price.
It uses the same 418 kW powertrain and adds seven seats and the Comfort and Convenience Package as standard, along with acoustic laminated privacy glass, active cabin filtration, metallic paint in Germany only and two additional USB-C ports in the third row.
Range falls to 536 km at 18.5 kWh per 100 km. Leasing starts at €999.
The Gravity Grand Touring rises to €119,900 from €116,900.
It pairs a 617 kW (839 PS) powertrain with a 123 kWh battery for 718 to 739 km WLTP, reaching 100 km/h in 3.6 seconds and charging up to 400 km in as little as 14 minutes.
Against the Touring Plus it adds 182 km of range, 270 PS, a top speed 33 km/h higher, 150 kW more charging power, 21 or 22-inch wheels, 18-way powered seats with massage, a microsuede headliner and a 230-volt package with three sockets. Leasing from €1,199.
The Gravity Grand Touring Ultimate tops the range at €147,500 on the same 617 kW powertrain, adding DreamDrive 2 Pro, the Dynamic Handling Package with rear-wheel steering and triple-rate air suspension, Surreal Sound Pro with 22 speakers, a premium leather interior, 22 or 23-inch wheels and titanium-painted brake calipers. Range is 712 km at 19.1 kWh per 100 km. Leasing from €1,475.
Every leasing rate is exactly 1% of the list price.
The published examples run 36 months over 15,000 kilometres, with down payments of €12,644 on the Touring, €12,622 on the Touring Plus, €14,541 on the Grand Touring and €17,949 on the Ultimate — meaning the Touring Plus requires €22 less up front than the Touring, on a car costing €5,000 more.
The offers run to 30 September, the last day of the third quarter.
Standard equipment rises across the range.
DreamDrive 2 Premium — high beam assist, lane departure protection, blind spot display and 3D surround view monitoring — is now standard on all models.
From the Touring Plus upward, buyers also receive the seven-seat configuration and the Comfort and Convenience Pack, which brings power rear side window sunshades, soft-close doors, a heated steering wheel, heated wipers and heated second-row seats.
Every trim includes air suspension, a panoramic glass roof, four-zone climate control, free over-the-air updates and seven years of premium connectivity.
What Changed
Lucid launched the Gravity in Europe at the IAA Mobility show in Munich in September 2025, with the Grand Touring at €116,900 in Germany and the Touring at €99,900. A fully specified Grand Touring reached €151,550.
Set against the model launched at an event attended by EV, three things have moved.
The entry price is €5,000 lower in Germany, at €94,900.
The Grand Touring is €3,000 higher, at €119,900. And the new range-topping Ultimate, at €147,500, costs €4,050 less than a fully loaded Grand Touring did a year ago — so the flagship is cheaper than the old top configuration while carrying more equipment as standard.
The Grand Touring’s quoted range has also fallen. At the European launch Lucid advertised up to 748 km WLTP at 18.2 kWh per 100 km.
The new figures are 718 to 739 km at 18.4 to 18.9 kWh per 100 km — nine kilometres less at the top and higher consumption throughout.
The Leasing Terms
The monthly rates look broadly stable. The underlying contracts are not.
The Grand Touring leasing example published at the European launch was €1,169 a month with a special payment of €11,690, over 36 months and 30,000 kilometres.
The current example for the same trim is €1,199 a month with €14,541 down, over 36 months and 15,000 kilometres.
That is €30 more each month, €2,851 more up front, and half the mileage allowance.
The Touring’s old lease was €999 a month, announced in December. That rate now buys the Touring Plus. The cheaper Touring leases at €949, though the deposit has risen to €12,644 from the flat 10% Lucid applied a year ago.
Demand
The restructure addresses a Dutch market where the Gravity has barely registered.
Of the five European markets where Lucid sells, only the Netherlands publishes registrations broken down by model.
Dutch figures are therefore the only place the Gravity’s European performance can be measured directly.
Lucid registered 24 Gravity SUVs there between January 1 and July 31, against eight Airs, for a brand total of 32, according to figures published by BOVAG.
In July itself it registered two of each.
Over the same seven months of 2025, before the Gravity reached Europe, Lucid registered 33 vehicles in the Netherlands, all Airs.
For scale, the Dutch market absorbed 202,469 passenger cars in the period, down from 211,193 a year earlier.
Germany points the same way at brand level.
The Kraftfahrt-Bundesamt recorded 114 Lucid registrations between January and July, down 4.2% on the same period of 2025, and six in July alone — a fall of 87.0% year on year.
The agency publishes by marque rather than by model, so the Gravity’s share of that total is not disclosed.
In Belgium, where Lucid has recently expanded, the website does not include a configurator for the Air or Gravity models, instead pointing to a contact form for interested customers.
Lucid has not linked the pricing changes to demand.
Lawrence Hamilton, its President of Europe, framed the restructure as giving customers “a clearer way to choose the SUV that best fits their needs.”
The €100 Gap
The Touring Plus is priced at €99,900, one hundred euros below a threshold in German tax law.
Company cars used privately are taxed as a benefit in kind. For fully electric vehicles with a gross list price up to €100,000, the taxable amount is 0.25% of list price a month; above that figure it doubles to 0.5%.
Lucid‘s own German configurator leads on the point, headlining the Touring and Touring Plus as tax-attractive company cars from 0.25%, and noting that businesses may also claim depreciation of up to 75% in the first year.
The seven-seat Gravity therefore qualifies for the lower rate. A price €100 higher would not.
The European Restructure
Lucid‘s announcement gave German prices alone, but the four-trim structure is already live in its other European markets.
The Dutch configurator lists the Touring from €97,900, the Touring Plus from €102,900, the Grand Touring from €122,900 and the Grand Touring Ultimate from €150,500 — €3,000 above the German price on each of the four trims.
The Swiss configurator lists them from CHF 103,900, CHF 108,900, CHF 128,900 and CHF 156,500 — about €110,500, €115,800, €137,100 and €166,400 at Wednesday’s rate, and by some distance the most expensive of the four markets. The Swiss Touring costs about €15,600 more than the German one.
The Norwegian configurator lists them from 1,049,900, 1,099,900, 1,329,900 and 1,619,900 kroner, converting to about €96,250, €100,830, €121,920 and €148,500.
The structure of the change is identical everywhere. In each market the entry price falls by 5,000 units of local currency — €5,000 in Germany and the Netherlands, CHF 5,000 in Switzerland, 50,000 kroner in Norway — the old Touring price becomes the Touring Plus, and the Grand Touring rises by 3,000.
Only Germany’s entry point lands at €94,900.
The Dutch equivalent is €97,900, the Swiss about €110,500 and the Norwegian about €96,250.
The Dutch, Swiss and Norwegian Touring Plus all sit above €100,000 in euro terms, so the German company-car threshold that shapes the €99,900 figure has no equivalent effect in those markets.
Range Gap
The Grand Touring Ultimate and the Grand Touring share the same 617 kW powertrain and the same 123 kWh battery, but the Ultimate is rated at 712 km against up to 739 km.
The difference is roughly 27 km, and the likely cause is the Dynamic Handling Package and wheel specification that distinguish the two.
The same pattern appears in the United States, where the Gravity GT-S is projected at 373 miles against the Grand Touring’s 450.
Adding the third row costs range too. The Touring Plus is rated at 536 km against the five-seat Touring’s 545, on an identical powertrain.
Gravity GT-S
Lucid unveiled the Gravity GT-S at Monterey Car Week last week, at 1,070 horsepower — about 787 kW — and $125,900 before destination, taxes and options.
That car is available in the United States only, with a European launch still not confirmed.
What the Company Said
“The updated Lucid Gravity model range provides European customers with even clearer guidance when choosing the SUV that best suits their needs,” said Lawrence Hamilton, president of Europe at Lucid.
The Gravity measures 5.04 metres long, 2.20 metres wide and 1.66 metres tall on a 3.04-metre wheelbase, and is built on the platform underpinning the Air saloon. Lucid claims sports car performance, quoting 0 to 100 km/h in 3.6 seconds for the 617 kW versions.
“With even more technology, comfort, and convenience features included as standard across the entire model range, the Lucid Gravity offers an even stronger combination of space, performance, efficiency, and advanced technology.”
