XPeng registered 3,394 vehicles across 18 of the 25 European countries it operates in during April, according to data compiled by EV based on national registration agencies and the EU-EVs data platform.
As of Tuesday, several markets had yet to report monthly figures, including Belgium and Luxembourg — where XPeng has been registering around 100 to 200 vehicles combined per month.
Most of the brand’s newer Eastern European markets — where registrations are expected to remain residual — have also yet to disclose sales numbers.
Northern Europe
In the Nordics, XPeng registered 474 vehicles in Denmark, a 37% year-on-year increase, followed closely by Norway at 455 units.
In Denmark, the Guangzhou-based company was named the country’s top-selling Chinese EV brand last year, with 3,908 registrations and the G6 ranked as the “most popular Chinese car of 2025“.
The brand entered the market in April 2022 with a direct sales approach, opening its first store in central Copenhagen, and has since crossed the 5,000-unit cumulative delivery milestone.
In Norway — XPeng‘s first European market, entered in 2021 — the brand has set an annual guidance of 7,000 vehicle sales for 2026, after delivering 4,466 units in 2025.
The country removed EV purchase incentives at the start of the year, leading to a sharp decline in January registrations before the brand rebounded with 388 units in February and 460 in March.
The Guangzhou-based company also listed 109 EVs in Sweden (+11%), while in Iceland and Finland deliveries reached 27 (+8%) and 22 units (+69%), respectively.
In Ireland, sales rose to 30 vehicles, a 400% year-on-year jump from a low base, while the UK posted 88 registrations — up 878% from the same month last year.
The brand debuted in both markets at the beginning of 2025, with the right-hand-drive G6 SUV serving as the entry product in Britain.
Central Europe
In the Netherlands — home to XPeng‘s European headquarters, established in Amsterdam in February 2021 — registrations fell 23% year-on-year to 81 vehicles.
In France, the company sold 642 vehicles, more than doubling from a year earlier. The brand began sales in the French market in in mid-2024.
XPeng crossed the 3,000 cumulative deliveries mark in Germany at the start of the year, roughly two and a half years after entering the market.
Germany — the largest automotive market in Europe — registered 595 units (+187%) last month.
Switzerland and Austria added 34 and 64 units, respectively.
The brand entered Switzerland in September 2025 through local distributor Hedin Mobility Group.
Southern and Eastern Europe
In Portugal, XPeng sold 179 vehicles, a 265% year-on-year surge, while in Spain registrations climbed to 178 units (+439%).
Both markets are handled by Portuguese group Salvador Caetano, which became the brand’s official importer and distribution partner for the Iberian Peninsula in 2024.
In Italy — a market the brand expanded to in mid-2025 — the company sold 49 vehicles.
XPeng registered 43 units in Poland, up 2,050% from a year ago, while the Czech Republic posted 16 vehicles (+1,500%).
In Estonia, the brand sold three vehicles.
Most of the Central and Eastern European markets were added during the second half of 2025, with the brand operating in Slovakia and the Czech Republic through Hedin Mobility Group.
ACEA Data
XPeng is not yet included in the continent-wide registration tracking made by the European Automobile Manufacturers’ Association (ACEA), for which April figures were published this Tuesday.
According to the ACEA figures, Geely Group led the Chinese players in April with 36,405 registrations (+9.1% YoY), followed by SAIC Motor with 29,308 units (+35.3%), BYD with 27,008 (+114.5%), and Chery Automobile with 24,398 (+322.3%).
In the first four months of the year, the four groups registered 138,429, 110,327, 101,221 and 94,456 vehicles, respectively.
These figures include internal combustion, hybrid and electric models.
By contrast, Tesla — a pure-play EV manufacturer — registered 10,654 vehicles in Europe in April (+46.5%), bringing its year-to-date total to 89,429 units (+45.8%).
Stellantis-backed Leapmotor, one of the fastest-growing EV startups from China, registered 8,745 units in April, a 403.7% year-on-year jump, bringing its January-April total to 32,963 vehicles — up 582.2% from 4,832 in the same period last year.
European Expansion
XPeng first entered the Old Continent via Norway in 2021; Denmark, Sweden, and the Netherlands followed two years later.
By the end of 2024, the brand had further expanded into Germany, the Benelux, France, Spain, and Portugal.
The Guangzhou-based company entered Finland, Ireland, and the UK at the beginning of 2025.
Then, over the course of the year expanded further into Central and Eastern Europe — including Austria, Slovakia, Hungary, Slovenia, Lithuania (its 50th global market), Latvia and Estonia.
As of the end of 2025, the company reported operating 380 sales outlets overseas, with 290 of those located in Europe.
In April, XPeng signed distribution agreements with partners in Bulgaria, Malta and Romania — further expanding its European footprint as the company pushes to double overseas sales in 2026.
The three deals were formalized at XPeng‘s 2026 Global Partners Conference, held in Guangzhou ahead of the Beijing Auto Show.
The three new agreements would bring the total to at least 63 markets if each represents an incremental addition, though the exact count has not been officially confirmed.
In Europe, the total jumps to at least 28 countries.
XPeng delivered 22,787 vehicles across European markets in 2025, a 126% year-on-year increase.
Portfolio
Throughout this year, XPeng is establishing dedicated supply chain teams in Europe and Southeast Asia, it announced earlier this year.
The brand plans to launch four new models across Europe in 2026.
XPeng currently assembles the G6, G9 and P7+ at Magna Steyr’s plant in Graz, Austria, after completing test assembling of the sedan at the facility earlier this year, with the P7+ entering series production in April.
The P7+ was launched simultaneously in 36 markets in January, with European deliveries beginning in April across 25 countries.
Local assembly allows XPeng to avoid European Commission tariffs on imported Chinese EVs — a 20.7% countervailing duty on top of the standard 10% import tariff, for a combined rate above 30%.
Additionally, by introducing extended-range electric vehicles (EREVs) this year, the brand can further circumvent these duties, since the tariffs apply only to fully electric vehicles, not hybrids.
XPeng is bringing its more affordable Mona series to Europe this year, as revealed by founder and CEO He Xiaopeng during last year’s IAA Auto Show in Munich.
Expanding Local Production
XPeng‘s Managing Director for the UK and Eastern Europe Elvis Cheng confirmed on May 13 at the Financial Times Future of the Car summit in London that the Mona series will debut in Europe this July with the L03 SUV, introduced at a brand event in Munich.
The Mona sub-brand was launched in China in August 2024 as XPeng‘s lower-cost product line.
The M03 sedan, starting at 119,800 yuan ($17,600) domestically, accounted for around 44% of the company’s global sales in April, with more than 13,000 units delivered.
A premium SUV will follow in October, Cheng said, without confirming whether the model is the GX flagship just unveiled in China — a six-seat large SUV positioned to rival Nio‘s ES9 and Zeekr‘s 9X.
The X9 MPV will also be arriving in European markets later this year, having already entered the UK following its rollout across other right-hand-drive Asian markets.
Earlier in the same London session, Cheng said the Magna Steyr facility’s output is no longer sufficient to meet European demand, with the company actively exploring a second manufacturing location on the continent.
“There is a kind of limit on the production capacity in this factory,” he said, adding that the company is exploring opportunities with other manufacturers in Europe, “maybe in some other countries.”
Among the options being weighed is a tie-up with shareholder Volkswagen Group, whose existing collaboration with XPeng centers on software and electric platform supply for VW models built in China.
Cheng acknowledged compatibility limits, noting that legacy European plants are “a little bit, I would say, old compared to what we have going to bring to Europe,” and that not every facility can satisfy the requirements of XPeng‘s next-generation products.
The executive also said the company is independently considering greenfield options.
“Not only with Volkswagen, but we are also looking for another possibility to find a new location. Maybe we are going to build one in Europe,” Cheng added.
