Onvo said the refreshed version of its L60 SUV will sell for nearly 20,000 yuan more than the outgoing model, putting a figure on a price increase the Nio sub-brand had previously only signaled.
The disclosure came from Ma Lei, the brand’s head of marketing and communications, in a post on Weibo, ahead of the new L60’s official launch on June 11.
The version fitted with the Shenji chip and LiDAR will cost more than 10,000 yuan above the pure-vision variant, Ma said.
Clearance of the current L60 inventory is nearing its end, Ma revealed.
The new model will carry a higher transaction price than the outgoing version across the board, he said.
The figures confirm the direction Shen Fei had flagged last week, when he cited upgrades and rising costs but did not specify how much prices would rise.
A Higher-Priced Refresh
The current L60 starts at 149,800 yuan when acquired with the brand’s Battery as a Service program and at 206,900 yuan with the battery included, positioning it as Onvo‘s entry model and a direct rival to the Tesla Model Y in China.
A near-20,000-yuan increase would lift the starting price toward 227,000 yuan.
The current generation carries a starting price unchanged since its own 2024 debut, when Onvo positioned the L60 against the previous iteration of the Model Y on price while matching it on size.
The refreshed model, revealed on May 29, adds a larger standard battery and a LiDAR option, bringing it in line with the hardware Onvo has rolled out across its lineup.
The pure-vision variant relies on cameras alone, while the dearer version adds LiDAR alongside the Shenji chip, accounting for the more than 10,000-yuan spread between the two that Ma described.
When Onvo launched the L80 five-seat SUV in May, it undercut the Model Y with a pre-sale price of 245,800 yuan, later confirmed at 242,800 yuan.
Flagship Tech Moves Down-Market
The new L60 completes a rollout that places Nio‘s flagship intelligence hardware across the entire Onvo range.
With its launch, every Onvo model carries the NX9031 smart-driving chip, the NIO World Model, and the SkyOS·Tianshu vehicle operating system.
Onvo describes it as the first time global flagship-grade intelligent hardware and software have been brought to the 200,000-to-300,000-yuan segment.
Ma said the L60’s latest version of the NIO World Model shares the same baseline as the Nio ES9, the group’s new flagship executive SUV, and that reviewers who tested it rated it among the industry’s best.
The strategy mirrors comments by Nio founder and CEO William Li, who has said the company puts its newest technology into Onvo first.
Li has pointed to the L60’s 2024 launch as the first mass-produced model with a full-domain 900-volt architecture and the first with a full-domain vehicle operating system.
Buyers Opting for the Top Trim
Ma said more than 60% of L80 buyers chose the Max+ trim, which carries the Shenji chip and the NIO World Model.
A consumer report published late last month put the figure at 62%, with the Max+ variant adding LiDAR alongside the chip to support its driver-assistance features.
That report also found more than 90% of the first batch of L80 buyers chose Nio‘s Battery-as-a-Service rental model.
The figures suggest strong demand for Onvo‘s most expensive intelligence package within a mass-market model, supporting the case for charging more for the comparable L60 hardware.
The L80 reached nearly 6,000 deliveries in its first 15 days on the market, which the company called the fastest delivery ramp for a pure-electric large five-seat SUV.
Combined with the L90, Onvo said first-month deliveries of the two models broke 10,000 units.
The brand delivered 12,029 vehicles in total in May, up 124.8% from April’s 5,352 units and 91.5% year-over-year, in the month of its second anniversary.
May was the first full month of customer deliveries for the L80, which launched on May 15 in Shanghai, and the first with the LiDAR-equipped L90 refresh on the road, after deliveries of that model began on May 9.
Onvo accounted for 31.9% of the Nio group’s 37,705 deliveries in May and passed 150,000 cumulative deliveries during the month, about two years after launch.
The L80 itself launched at 242,800 yuan, dropping to 156,800 yuan under BaaS, a structure the brand set to maintain a 17,700-yuan undercut against the Model Y.
A Major Update Coming
Ma said the current and new Onvo models running the Orin-X pure-vision configuration will receive a major iteration in the third quarter.
The timing aligns with a broader software update the brand had previously scheduled for July, though Ma did not specify whether the two are the same rollout.
The pure-vision cars rely on cameras rather than LiDAR, and the planned iteration points to continued development of the lower-cost sensing option even as the brand promotes its LiDAR-equipped trims.
Positioning and Rivalry
The L60 is Onvo‘s debut model and its volume product, competing in the crowded midsize SUV segment against the Tesla Model Y and a growing field of Chinese rivals.
The pricing decision arrives as Onvo leans on the L80 and the larger L90 to drive group volume, with the L60 refresh intended to revive a model whose retail sales had trailed year-earlier levels.
The current L60 had leaned on fleet and government channels in recent months, including police and municipal deployments, as retail demand for the aging model softened ahead of the refresh.
Nio Inc.‘s founder William Li has said Onvo is expected to eventually account for 55% of the group’s vehicle sales under his long-term mix, the largest share of the three brands.
The new L60 launches on June 11, with deliveries to follow.
