Lucid Motors continues to face weak demand across its European markets, with April registrations in the Netherlands and Norway showing no signs of improvement for the premium EV brand.
The company registered three vehicles in the Netherlands in April — two Gravity SUVs and one Air sedan — bringing the year-to-date total to 10 units.
The single Air registration marks the first sale of the sedan in the Dutch market since December, when 12 units were listed.
Lucid‘s debut sedan went unsold throughout the entire first quarter, during which the company registered just seven vehicles — all Gravity SUVs.
The EV maker reportedly began delivering the Gravity SUV in Europe in the first quarter, after a three-month delay from its original January timeline.
Management had set that target at the model’s European debut at the IAA Auto Show in Munich last September.
It remains unclear how many of the Gravity registrations to date represent customer deliveries versus vehicles registered for showroom or press purposes.
Dutch Market
The Air sedan is priced from €88,900 in the Netherlands for the entry-level Pure trim, rising to €255,000 for the fully spec’d Sapphire variant.
The Gravity Touring starts at €102,900, while the Grand Touring begins at €119,900.
Customers can lease either model with a 3.99% financing rate, according to the company’s website.
The company registered 53 vehicles in the Netherlands last year, a slight increase from 47 units in 2024. Three years after its official market launch, Lucid continues to struggle to ramp up demand.
Market share of EVs reached 8.1% in April, nearly doubling from the 4.1% registred a year ago.
The motor vehicle tax exemption for zero-emission passenger cars in the Netherlands was replaced with a 30% discount effective January 2026, dropping to 25% in 2029 before ending entirely in 2030.
Norway
Lucid registered zero vehicles in Norway in April, according to both Elbilstatistikk and EU-EVs — extending a streak of near-total inactivity in the country with the world’s highest EV adoption rate.
The brand registered just one vehicle in the first quarter — an Air sedan in January — and has now sold only two vehicles over the past nine months.
Official registration data from the Norwegian Road Federation (OFV) is published monthly. However, OFV lists only the 30 best-selling brands and models for each month.
Lucid entered the Scandinavian market in early 2023, with the opening of its showroom in Oslo.
Since then, the premium EV maker has registered a total of 33 vehicles there, of which four were parallel imports.
Prices for the entry-level Air Pure begin at NOK 950,000, rising to NOK 1,309,000 ($135,100) for the Grand Touring variant and NOK 2,820,000 for the fully spec’d Sapphire.
The Gravity Grand Touring is priced from NOK 1,249,000, while the Touring variant begins at NOK 1,049,000.
Norway leads EV adoption globally, having finished 2025 with 95% of all new vehicle sales being fully electric.
Auto sales plunged in January after the country removed EV purchase incentives on January 1.
In March, 17,685 vehicles were registered and the share of electric cars reached 98.4% — a new monthly record, raising the quarterly share to 96.7%.
The share of EVs registered during April within the overall market reached 98.64%.
European Expansion
The Netherlands hosts Lucid‘s European headquarters, established in 2021, and Norway was among the company’s first markets when it entered the continent in late 2022.
The company plans to expand into eight additional European markets in 2026, tripling its continental footprint to 12 countries.
France, Belgium, and Denmark have been confirmed among the new markets.
Belgium is expected this summer. The UK entry has been pushed to 2027, when the company plans to launch with the Cosmos mid-size SUV rather than either of its current models.
Italy and Spain are also among the markets Lucid is preparing to enter.
Late last year, the first five Lucid models were registered in Spain — ahead of the market launch there. They were all Air sedans. It remains unclear whether they were customer imports or vehicles registered for press purposes.
As EV first reported in February, the German dealer group Wackenhut became Lucdi’s first European retail partner — as the company shifts its business model in Europe’s largest auto market.
Questioned about European growth prospects, former interim CEO Marc Winterhoff saidin February that Lucid expects demand to increase with the introduction of the mid-size platform.
“The vehicles that we have right now, with the Air and the Gravity, they’re still actually on the large side,” the executive stated, adding that “there’s not a tremendous growth that we’re attributing to that region, which will change with the midsize.”
The company is on schedule to begin production of the Cosmos — its first mid-size model — in Saudi Arabia by the end of 2026.
CFO Taoufiq Boussaid said the units produced this year will be followed by a “relatively slow ramp in 2027 and then moving towards full capacity in 2028.”
The second model under the platform — the Earth — will follow.
