Polestar sold 1,174 vehicles in the UK last month, according to data from the Society of Motor Manufacturers & Traders (SMMT) released on Thursday.
The figures represent a 273.9% surge when compared to May 2024.
Sequentially, sales increased 36.7%. Polestar reached a record-high of 2,434 vehicles sold in March. May was the second best-selling month for the brand in the island in 2025.
Year to date, the Geely-backed brand registered 5,728 vehicles in the country — 175.1% above the figures registered in the same period last year.
In September, Polestar announced that the UK would be among its first European markets to adopt a non-genuine agency sales model, as the company set the goal of achieving profitable growth by 2025.
The EV maker is currently offering discounted prices on its lineup in the country, with its Polestar 2 sedan and Polestar 4 SUV’s starting prices lowered by £2,000 (around $2,700) to £43,160 ($57,400) and £58,000 ($77,100) respectively.
Its most expensive model, the Polestar 3 SUV, features a £4,000 (about $5,300) seasonal deduction, with prices beginning at £71,910, equivalent to $95,600.
Volkswagen led the UK market with 13,562 vehicles sold, followed by BMW and Ford.
If considering only new energy vehicle (NEV) brands, BYD was the best-seller, registering 3,025 units. The China giant’s sales surged 407.55% year over year.
Tesla registered 2,016 EVs in the British market, down 36.0% year over year. The figures showed a surge of 293.8% from April.
XPeng, which expanded to the UK in February, sold 6 units in May. The brand registered 51 units in the market so far.
EV Adoption
In the UK, 150,070 vehicles were sold last month, from which 70,987 were NEVs. Of those, over 38,000 units were hybrids. The numbers include PHEVs, from which the market share rose 50.8% year over year to 11.9%.
Battery electric vehicles (BEV) had a market share of 21.8% with 32,738 units sold, up/down 25.8% from the same period a year ago. This means that one in five cars sold in the UK last month was fully electric.
British consumers still rely heavily on internal combustion engine (ICE) vehicles, which represented 47.5% of the market. However, the market share for petrol and diesel vehicles fell over 10% year over year.
