Geely Auto says on its newly launched Canadian website that it is “coming to Canada” with a dealer network planned for key markets, but it has yet to name a launch date, a model or a price, more than six months after the group’s chief confirmed the plan.
“Now, Geely is coming to Canada,” the company says on geely.ca, under the headline “A New Kind of Electric Drive Is Coming.”
“Our Canadian journey is coming soon, with a growing dealer network planned for key markets across the country,” it adds.
The page describes a “new generation of electrified vehicles” without identifying any of them, and it carries no reservation form, no dealer list and no timeline as of Friday.
Geely Auto Canada’s account on X lists Toronto as its location and was created in June.
What Geely Has Said
Geely Holding Group Chief Executive Officer Andy An confirmed the Canadian plan in March, in an interview with Bloomberg.
“We’re not only considering the Canadian market, but also Brazil, South America, Eastern Europe and Southeast Asia,” An said.
He said at the time that Canadian certification was expected “soon.”
“Geely’s globalization is mostly through exports right now, but we will look to localize production,” An added, without saying whether that would apply to Canada.
The company has not announced a certification since, and the website does not mention one.
The Trail in Canada
Zeekr International posted six senior roles in the Toronto area in late April, covering sales, marketing, product, aftersales, network development and legal counsel.
The listings named the “Geely Auto Brand” rather than Zeekr.
A Geely EX5 and a smaller EX2 were unloaded at Toronto Pearson airport on May 27, Drive Tesla Canada reported at the time.
A black EX5 was later filmed on a Toronto-area road wearing Ontario manufacturer plates, in a video posted on Xiaohongshu on August 27.
Geely has not said that either model will be sold in Canada.
Pre-Clearance List
Neither Geely Auto, Zeekr nor Lynk & Co appears by name on Transport Canada’s Appendix G list of pre-cleared foreign manufacturers, which was last updated on Friday.
The list does include Zhejiang Haoqing Automobile Manufacturing, a Geely Holding manufacturing unit, with an address on Geely Avenue in Chengdu.
The register does not show when that entry was made or which vehicles it covers.
Already There Under Other Badges
The group’s China-built cars are already arriving in Canada through two of its other brands.
Lotus launched the Wuhan-built Eletre in April from C$119,900 ($84,300), and about 20 vehicles landed in July.
Polestar reintroduced the China-made Polestar 2 in June at C$69,900 ($49,100), with imports due from September.
Polestar has since cut prices across its Canadian range by as much as C$15,000 ($10,500), in offers that ran to the end of September.
Both sit far above the mass-market segment that the Geely brand occupies in China.
The Quota Is Not the Obstacle
Canada replaced its 100% surtax on Chinese-made electric vehicles in January with a quota of 49,000 vehicles a year at a 6.1% tariff.
Only 160 permits were drawn in September, or 0.5% of the 33,397 available in the second six-month window, according to government data as of September 25.
That left 33,237 of the year’s 49,000 permits unused.
From 2027, a tenth of the quota is reserved for vehicles with an import price of C$35,000 ($24,600) or less, a share that rises to half by 2030.
No Federal Rebate
A Geely-badged car built in China would not qualify for Canada’s federal EV rebate.
The Electric Vehicle Affordability Program offers up to C$5,000 ($3,500) on battery electric vehicles with a final transaction value of C$50,000 ($35,100) or less, but only if they are made in Canada or in a country with a free-trade agreement with it.
Vehicles built in China are excluded, which leaves the EX5 or EX2 competing against rebated rivals at whatever price Geely sets.
Rivals
Chery‘s Omoda & Jaecoo became the first Chinese brand to set a Canadian launch window in late September, saying it is “coming late 2026.”
BYD‘s Canadian website also says “coming soon”, without a date**, while the company tests four models in the country.**
Geely’s wording puts it alongside BYD rather than Chery.
