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XPeng GX
Image Credit: XPeng

XPeng’s Flagship SUV GX Brings Over $300 Million of Revenue in July

XPeng‘s GX flagship SUV became the brand’s second best-selling model in July with 7,140 wholesale units, trailing only the Mona M03 sedan, according to data published by the China Passenger Car Association (CPCA).

The six-seat SUV — the most expensive vehicle in XPeng‘s lineup at 279,800 to 359,800 yuan ($41,500–$53,300) — reached the position in just its second full month of availability, after launching on May 20.

July’s result represented a 6.0% month-on-month increase from the 6,739 units registered in the previous month, as XPeng‘s total wholesale volume fell 5.2% to 38,027 units.

At the model’s list range, July’s volume implies between 2.00 billion and 2.57 billion yuan ($296—$381 million) of revenue.

Waits falling to two to five weeks on the cheapest trims while flagship configurations still run seven to ten weeks points to a demand weighted toward expensive versions and a consequential higher average selling price.

No trim mix is published, and wholesale figures record shipments to the network rather than customer handovers.

Delivery Wait Times Compress

Delivery waiting times for the GX have contracted significantly since the model’s May launch, when XPeng‘s configurator showed waits stretching from four to 30 weeks depending on trim.

Current listings on XPeng‘s website show the extended-range 1585 AWD Max and Ultra SE trims at two to five weeks.

The AWD Ultra sits at five to eight weeks, while the AWD Ultra Flagship Edition — the model’s most expensive configuration — faces the longest wait at seven to ten weeks.

At launch, the BEV flagship trim carried a 26-to-30-week delivery window — over half a year.

The compression suggests production has caught up with the initial order surge.

XPeng secured 24,863 firm orders within the GX’s first 12 hours on sale, with 80% of early orders going to flagship trims.

Shorter lead times may also reflect demand normalization after the launch spike, or a combination of expanded output and steadier order flow as the model enters its third month on the market.

Domestic and Export Breakdown

Domestically, the GX moved 7,016 units in July, up 4% from 6,737 in June.

The model’s domestic trajectory has accelerated sharply since May, when just 270 units were registered in the partial launch month.

Exports added 124 units, up from just two in June and the first 14 in May, as the GX began its first meaningful overseas shipments.

Export volumes accounted for 1.3% of XPeng‘s record 9,700-unit July export total.

XPeng has said the GX will launch in Europe later this year, marking the brand’s first entry into the continent’s premium large SUV segment.

The company currently assembles three models — the G6, G9 and P7+ — at Magna Steyr’s plant in Graz, Austria, from semi-knockdown kits shipped from China.

A fourth model will join the Graz line before year-end, according to founder and CEO He Xiaopeng, though XPeng has not confirmed whether the GX will be among the European-assembled models.

Brand-Wide Picture

Across the full lineup, XPeng delivered 38,027 vehicles in July, down 5.2% from 40,126 in June. Seven of ten model lines posted month-on-month declines.

Only the GX, the G6 compact SUV — which edged up 0.3% to 6,591 units — and the G9 midsize SUV — which rose 31.5% to 2,103 units — grew sequentially alongside the newly introduced L03.

The GX’s rise to second place produced a notable pattern at the top of the sales chart: July’s two best-selling XPeng models sat at opposite ends of the pricing spectrum.

The Mona M03 — the cheapest vehicle in the range — led at 10,357 units, while the GX — the most expensive — followed immediately behind.

However, while the GX volume grew, the Mona M03 posted a 27.0% sequential decline, with 10,357 units registered in July — following the launch of the L03, a compact coupe SUV also positioned under the cheaper sub-brand.

The L03 recorded 2,884 wholesale units in its first partial month of availability, entering the same price segment as the M03 and appearing to draw buyers from the sedan.

The M03’s decline opened the door for the GX to close the gap.

In June, the M03 outsold the GX by more than two to one. By July, the margin had narrowed to roughly 3,200 units.

The company is targeting 550,000 to 600,000 global deliveries in 2026, a 28% to 40% increase from the 429,445 vehicles delivered in 2025.

Reaching the low end of guidance would require a significant acceleration in the remaining five months, with July’s 38,027 total sitting well below the roughly 59,000-unit monthly pace needed.

The GX, alongside the Mona L03 and XPeng‘s record-setting export push, represents one of the levers the Guangzhou-based automaker is counting on to close the gap in the second half.

Robotaxi Platform

Beyond consumer sales, the GX serves as the foundation for XPeng‘s robotaxi program.

The company rolled the first mass-produced robotaxi off its Guangzhou production line in May, built on the same GX platform and sharing its Level 4-capable hardware.

Founder and CEO He Xiaopeng completed the company’s first end-to-end robotaxi ride in Guangzhou in early July, marking the start of internal beta testing.

The robotaxi relies on a pure computer-vision solution powered by four in-house Turing AI chips delivering 3,000 TOPS of compute power.

XPeng plans to begin manned pilot operations with safety drivers in the second half of 2026 and targets fully driverless service by early 2027.

Matilde is a Law-backed writer who joined CARBA in April 2025 as a Junior Reporter.