Chinese automaker XPeng has officially launched operations in Romania, entering the country with its four-model European lineup and prices starting from €43,990 ($50,600).
The arrival comes two months after the distribution agreement was signed between the Guangzhou-based brand, Budapest-listed automotive group AutoWallis and Portuguese distributor Salvador Caetano Group.
Romania becomes the fourth Central and Eastern European market where the AutoWallis–Salvador Caetano joint venture represents XPeng — after Hungary, Slovenia and Croatia, where the partnership launched in September 2025.
Salvador Caetano has represented the brand in Spain and Portugal since 2024.
AutoWallis CEO Gábor Ormosy said in April that Romania, as the second most populous country in Central Eastern Europe, represents an additional sales volume opportunity of approximately 60% compared with the three existing markets.
Customers will initially be able to visit XPeng showrooms in Bucharest, Constanța, Iași and Brașov.
The network is expected to expand to include Cluj-Napoca, Timișoara and a second location in the capital.
Hungary-based AutoWallis Group is one of the largest integrated automotive retail and mobility groups in the CEE region, present in 17 countries with a portfolio of 30 brands.
In Romania, the group also distributes Nissan — through the same joint venture with Salvador Caetano — and South Korean manufacturer KGM.
A year ago, AutoWallis also secured exclusive distribution rights for Nio in Romania, alongside Hungary, Austria, Czechia and Poland.
Lineup and Pricing
XPeng enters Romania with the G6 and G9 SUVs, the P7+ sedan and the X9 MPV — the same four-model lineup offered across its other AutoWallis-managed markets.
The G6 mid-size SUV is the most affordable model in the range and serves as the brand’s direct competitor to the Tesla Model Y, Hyundai Ioniq 5 and Volkswagen ID.5 in the market.
The Standard Range version produces 248 horsepower and offers 480 km of range from a 68.5 kWh lithium iron phosphate battery, priced at €43,990 ($50,600).
The Long Range extends to 535 km and 292 horsepower at €49,490 ($56,900), while the AWD Performance tops the lineup with 480 horsepower and 660 Nm of torque at €55,490 ($63,800).
The G9 is positioned as the brand’s premium SUV, aimed at models such as the BMW iX and Mercedes-Benz EQE SUV.
The Long Range and Performance versions support DC fast charging of up to 525 kW, with maximum declared range reaching 585 km under WLTP conditions.
Prices start at €59,390 ($68,300) for the Standard Range rear-wheel-drive version and climb to €62,890 ($72,300) for the Long Range and €73,890 ($85,000) for the AWD Performance.
The refreshed P7+ sedan launched across the globe earlier this year. At the center of the model’s digital architecture sits XPeng‘s in-house developed Turing chip.
The Standard Range starts at €44,890 ($51,600), the Long Range at €48,890 ($56,200) and the AWD Performance — which produces 503 horsepower and 670 Nm — at €54,390 ($62,500).
XPeng began deliveries of the X9 MPV in the Old Continent earlier this week, after having introduced it across seven markets — including Germany, Finland, Norway, Iceland, Croatia, Slovenia and Hungary.
In Romania, the front-wheel-drive version — with 320 horsepower and 525 km of range — starts at €74,890 ($86,100).
The all-wheel-drive variant produces 503 horsepower and offers 560 km of range, priced at €89,390 ($102,800).
The model has previously topped the NAF El Prix — Europe’s largest independent EV comparison test — covering 646 km on a single charge and beating 24 rivals in both range accuracy and charging speed.
European Expansion
XPeng is now present in 28 European countries with 290 retail outlets, supported by more than a dozen distribution partners.
The company delivered 22,787 vehicles across European markets in 2025, a 126% year-on-year increase.
Overseas deliveries reached 45,008 units globally during the same period.
Since September 2025, XPeng has assembled vehicles in Europe at Magna Steyr’s facility in Graz, Austria, producing the G6 and G9 SUVs from semi-knockdown kits shipped from China.
The P7+ sedan joined the Graz production line earlier this year.
The arrangement allows XPeng to avoid the European Commission’s additional countervailing duties on Chinese-built electric vehicle imports — which reached 20.7% for the brand before local assembly began.
Founder and CEO He Xiaopeng announced earlier this month that a fourth model will enter production at the Austrian plant before the end of 2026.
XPeng‘s UK and Eastern Europe Managing Director Elvis Cheng had hinted at the Financial Times Future of the Car summit in May that the Graz facility’s capacity is no longer sufficient to meet growing European demand.
Cheng revealed that the Guangzhou automaker was in early-stage discussions with shareholder Volkswagen Group — which holds a 4.95% stake in the company — on potential supplementary manufacturing arrangements in Europe, alongside broader exploration of building a dedicated facility on the continent.
XPeng plans to launch four new models in Europe in 2026, including the Mona L03 compact SUV and its flagship GX SUV.
The company targets global deliveries of between 550,000 and 600,000 vehicles and aims to double its overseas sales from last year’s figures.
