Tesla opened its first physical location in Latvia on Friday, a store at the ‘Spice’ shopping centre in Riga, completing a Baltic rollout that began in Lithuania in 2024 and reached Estonia in April.
The company posted on X that the Model 3 and Model Y were “now available to order” through its Latvian site.
Tesla opened configuration and online orders to Latvian customers on July 17, the day it announced the market entry, and the pop-up presence at ‘Spice’ dates from the same day.
New Orders Now Quoted for 2027
When Tesla announced the Latvian launch on July 17, its site quoted estimated deliveries of September to October for the Model 3 and October to November for the Model Y, for orders placed that day.
As of Friday, the Latvian configurator quotes January to February 2027 for a Model Y ordered now.
The Latvian configurator lists the Model Y from €41,970 ($49,000) for the rear-wheel-drive version, with the Premium from €51,970 ($60,700) and the Performance at €63,970 ($74,700), all including Latvia’s 21% value-added tax.
The Model 3 starts at €37,970 ($44,300) on the same basis.
Tesla quotes the entry Model Y at 525 kilometres of WLTP range, a top speed of 201 kilometres per hour and 7.2 seconds to 100 kilometres per hour, and displays an estimated five-year fuel saving of €7,500 alongside the price.
At launch in July, Tesla listed Latvian prices excluding VAT, starting at €30,990 ($36,200) for the Model 3 and running to €48,990 ($57,200) for the Model 3 Performance.
Entering as the Market Leader
Tesla arrives in Latvia as the country’s most registered electric vehicle brand despite never having sold a car there officially.
The Model 3 leads Latvian electric vehicle registrations at 1,212 units, all of which reached the country through parallel imports and cross-border purchases rather than through Tesla.
Before Friday, Tesla‘s only physical presence in Latvia was two Supercharger sites, in Riga and Rēzekne, and Latvian owners travelled to Vilnius for authorised service.
The pattern repeats what Tesla found in Estonia, where Tesla vehicles outnumbered those of any other brand on the national register before the company opened there.
Tesla also brought a Cybertruck to the Riga opening.
The model is not type-approved for sale in the European Union.
The Baltic Playbook
Tesla‘s Baltic sequence has run the same way in each market: register a local entity, open a pop-up, then establish permanent sales and service.
Lithuania came first in 2024, followed by an Estonian launch event last April, with Latvia last.
Tesla Latvia SIA was incorporated as a wholly owned subsidiary of Tesla International B.V., the company’s Dutch holding entity, in late 2025, and the registration became publicly visible in January alongside the Estonian entity.
