Days after securing its largest deal by far, Tesla has officially announced on Thursday that it will hold the launch event for the Semi truck in Europe next month.
“Specs & launch details for Semi in Europe to be unveiled at IAA Transportation in Hannover, Germany,” the company wrote on X on Thursday morning from its official Tesla Semi account.
The IAA Transportation trade show will take place in Hannover, Germany, from September 15–20.
Organized by the Verband der Automobilindustrie (VDA), the event alternates biennially with IAA Mobility, which focuses on passenger vehicles and takes place in Munich.
The announcement arrives less than 48 hours after Swedish freight technology company Einride disclosed a 500-truck order — the largest publicly announced deal for the Class 8 electric truck — and on the same week Tesla refreshed its Semi website with new imagery, video and cabin details.
No date within the six-day trade show window has been confirmed for the presentation.
Tesla also did not specify whether the launch would include pricing details for European markets or a firm delivery timeline.
The Figures That Do Not Yet Match
The presentation will have to reconcile a discrepancy already visible on Tesla‘s own websites.
The company’s US pages advertise an estimated 500 miles of range, energy consumption of 1.7 kWh per mile and charging at up to 1.2 MW.
The values shown on its European pages differ, and the American figures cannot be transferred directly to a European vehicle.
For fleet operators, the numbers that will matter in Hannover are payload, exact dimensions, range variants, charging power, pricing and delivery dates — none of which Tesla has published for the European market.
A Year of Semi Momentum
The European reveal caps a stretch of rapid commercial progress for a programme that spent nearly a decade in development before reaching volume production.
The first Semi rolled off the high-volume production line at Gigafactory Nevada on April 29, marking the transition from pilot builds to industrial-scale manufacturing at a dedicated 1.7-million-square-foot facility adjacent to the company’s existing Nevada complex.
The plant is designed for an eventual annual capacity of 50,000 trucks.
According to Musk in the second-quarter earnings call, held late last month, the “Tesla Semi is now in mass production.”
In early May, a California Air Resources Board (CARB) filing revealed the official battery specifications for both trims.
The Long Range carries an 822 kWh pack and delivers 800 kW of peak and steady motor power, while the Standard Range uses a 548 kWh pack rated at 525 kW — roughly 34% less than its larger sibling. Both variants use NCMA lithium-ion chemistry.
The Long Range is rated at approximately 500 miles of range at full load and the Standard Range at about 325 miles, both at a gross combination weight of 82,000 lb.
The production truck runs three independent rear motors, 4680 cells and a 48-volt architecture, and sheds roughly 1,000 pounds compared to the prototypes delivered to PepsiCo in late 2022.
The second-generation version achieves 1.7 kWh per mile — a 15% efficiency improvement over those early units.
Pricing is expected to sit well above the $150,000 and $180,000 Tesla quoted at the 2017 unveiling.
Tesla lists the Standard Range at roughly $260,000 and the Long Range at about $290,000.
According to the redesigned landing page, which went live just this week, “Deliveries Start in 2026.”
Fleet Orders Accelerating
Commercial orders have piled up through 2026.
Einride’s 500-truck deal, announced on Tuesday, will serve Amazon and other customers across freight corridors in California, Texas, New Jersey, Illinois and Georgia.
Deployment begins in September and is fully financed through third-party arrangements.
The previous largest order was a 370-truck agreement WattEV signed in May.
DHL has confirmed an order beyond “just a handful” of trucks for 2026 delivery after testing the Semi in Livermore, California.
Paper Transport began evaluating the truck on Chicago dedicated runs in July, while ArcBest, King Fio Trucking and port drayage operators have also run pilots.
The clearest demand signal remains regulatory.
In California’s Clean Truck and Bus Voucher programme, the Tesla Semi accounted for 965 of 1,067 applications between January 2025 and February 2026.
Preparing for Europe
Tesla has been laying the groundwork for a European Semi launch for more than a year.
The company hired Usuf Schermo as head of Business Development for the EMEA region in mid-2025, recruiting from European commercial vehicle companies Volta Trucks and Evum Motors.
Dan Priestley, the company’s head of truck development, told the show in a keynote that the truck would be adapted to European regulatory and freight requirements and would debut in Europe in 2026.
He said the Semi had achieved 800 kilometres per charge in North American testing and that Tesla was targeting energy consumption of about 1 kWh per kilometre.
“We’re excited to bring the Semi to Europe,” he said.
Tesla told visitors at that show that its pilot-production Semi already complied with European regulations, a position made possible after the European Union revised its rules on vehicle length and width in 2020.
The company hired Usuf Schermo as head of Business Development for the EMEA region in mid-2025, recruiting from European commercial vehicle companies Volta Trucks and Evum Motors.
In Europe the Semi will compete directly with the Mercedes-Benz eActros 600, which Daimler Truck has been delivering commercially since 2024.
Elon Musk has previously suggested the Semi could eventually be produced at Gigafactory Berlin-Brandenburg in Grünheide, Germany, though no production plans outside Nevada have been announced.
