Tesla‘s June performance across its two largest Nordic markets diverged sharply, registration data posted by both Norway’s Norwegian Road Federation (OFV) and Mobility Sweden on Wednesday showed.
Registrations in Norway dropped 42.9% year over year to 3,222 vehicles, while Sweden posted a 56.3% gain to 1,525 units — extending a recovery from the depressed levels caused by a prolonged union blockade.
Over the first half of the year, the Elon Musk-led company sold a combined 20,050 vehicles across the two countries, a 20.4% increase from the 16,650 units registered in the same period of 2025.
Sweden accounted for the majority of the growth in percentage terms, with registrations rising 56.8% to 5,661 vehicles, while Norway posted a steadier 10.4% increase to 14,389 units.
Norway’s Case
Tesla registered 3,222 vehicles in Norway in June, maintaining its position as the country’s best-selling brand with a 16.5% market share.
June’s result, however, fell well short of the 5,646 units sold in the same month a year earlier, when a strong end-of-quarter delivery push lifted the month to its highest total of 2025.
For the first half, Tesla sold 14,389 vehicles in Norway, up from 13,039 in the same period a year ago.
First-quarter registrations accounted for the bulk of the growth, nearly doubling year over year to 7,443 units from 3,817 — driven by a surge in March when 6,150 vehicles were registered.
Second-quarter volumes reached 6,946 units, a 24.7% decline from the 9,222 vehicles sold between April and June 2025.
Monthly figures continued to reflect Tesla‘s established delivery cadence, in which volumes spike at the end of each quarter as shipments from European and Chinese factories arrive in bulk.
January had opened with just 83 registrations — an 88% year-over-year plunge and the weakest result in three years — as Norway removed the remaining EV incentives at the start of the year.
Tesla‘s Model Y remained the best-selling vehicle in Norway in June, with 2,257 registrations, followed by the Kia Niro, Tesla Model 3, Toyota Urban Cruiser, and Volvo EX30, according to OFV data.
Toyota ranked second among brands with 2,585 vehicles, followed by Volvo, Volkswagen, and Kia.
Tesla set a full-year sales record in Norway in 2025 with 34,285 vehicles, capturing 19.1% of the market — and outselling second-place Volkswagen by more than 10,000 units.
Norway Surpasses One Million EVs
Norway’s broader passenger car market registered 19,558 new vehicles in June, a 6.4% year-over-year increase, bringing the first-half total to 73,403 — a 2.8% decline from the same period last year, OFV data showed.
Fully electric vehicles accounted for 96.5% of June registrations and 97.6% of all new cars sold year to date, up from 93.7% during the first half of 2025.
Norway also surpassed one million electric passenger cars in its national fleet during June.
OFV’s CEO Geir Inge Stokke called the milestone an important marker in Norwegian automotive history.
“But that does not mean the transition is complete,” he warned, noting that while “new car sales are almost entirely electric, […] seven out of ten passenger cars on the road are still powered by gasoline or diesel.”
Competition in the Norwegian EV market has also intensified, with buyers now choosing between different electric brands and models rather than between electric and combustion vehicles.
Beyond Tesla and Toyota, Chinese automakers BYD, XPeng, and Zeekr have established growing positions in the market.
Sweden
Tesla registered 1,525 vehicles in Sweden in June, up from 976 in the same month a year earlier.
June’s figure also represented a 77.7% sequential jump from May’s 858 units, as end-of-quarter delivery volumes picked up.
Over the first half, Tesla sold 5,661 vehicles in Sweden, up 56.8% from 3,611 in the corresponding period of 2025.
Every month except February posted a year-over-year gain, with the sharpest increases coming in April — when registrations more than doubled to 429 from 203 — and in March, when 1,784 units were sold, a 95.9% increase from a year ago and the company’s strongest month in Sweden in over 15 months.
Recovery, however, comes off a severely depressed base.
Full-year 2025 registrations in Sweden totaled just 7,252 vehicles, a 66.8% collapse from the 21,894 units sold in 2024.
A union blockade led by metalworkers’ union IF Metall drove the decline.
Roughly 130 mechanics walked off the job in October 2023 after Tesla declined to sign a collective bargaining agreement, and solidarity actions from postal, dock, and transport workers compounded the disruption by restricting vehicle deliveries and service operations.
In late May, IF Metall instructed striking mechanics at workshops in Malmö, Uppsala, and Umeå to return to work — a tactical shift that the union stressed did not signal the end of the dispute.
Union spokesperson Jesper Pettersson told Swedish news agency TT that the union remains prepared to negotiate a collective agreement with Tesla but declined to elaborate on the operational rationale behind the return-to-work order.
At the first-half pace, Tesla would finish the full year at roughly 11,300 registrations — well above 2025’s total but still about half of 2024’s volume.
Sweden’s EV Share Reaches New Highs
Sweden’s passenger car market registered 29,759 new vehicles in June, an 8% year-over-year increase, though the first-half total remained on par with last year’s registration levels.
Electric vehicles, however, continued to gain ground.
EVs accounted for nearly 44% of new passenger car registrations in June and 41.5% for the year to date.
Mobility Sweden raised its full-year EV share forecast from 40% to 45%, citing a broader model range and growing cost awareness among buyers as more customers seek to reduce exposure to volatile fossil fuel prices.
Plug-in hybrids held a nearly 25% share, meaning two out of every three new passenger cars registered during the first half were plug-in vehicles.
Mobility Sweden‘s chief economist Sofia Linder called on policymakers to expand the country’s EV incentive to include buyers who cannot yet afford an electric vehicle.
“Policymakers now have an opportunity to support this development and create long-term conditions for the transition to electric mobility,” Linder stated. “Expanding the EV incentive to include more people who currently cannot afford to choose an electric car, while maintaining the reduced taxable benefit for company cars, is absolutely crucial.”
Tesla accounted for roughly 5.1% of all new passenger cars registered in Sweden in June.
