Rivian has raised monthly lease prices across its R1S and R1T lineup for June, reversing the across-the-board cuts it made a month earlier, while leaning instead on low financing rates and a $3,000 lease bonus on select trims.
The changes, published on the company’s US website, apply to the 2026 R1 range and require delivery by June 30.
The move unwinds the price reductions Rivian introduced in May, when it cut every R1S and R1T lease trim as demand pressure built on its flagship vehicles.
The reversal shifts the company’s incentive strategy from headline monthly-payment cuts toward financing offers and a targeted lease bonus.
Lease Prices Climb Back
June’s steepest reversal landed on the entry trims.
The R1S and R1T Dual Standard rose to $899 a month from $799 in May, a 12.5% increase that unwinds the 11.1% cut Rivian had applied a month earlier to the lineup’s most affordable configuration.
The Tri trims climbed further in dollar terms, with the R1S Tri rising to $1,599 from $1,429 and the R1T Tri to $1,559 from $1,399, increases of roughly 12%.
The Quad configurations rose more modestly, with the R1S Quad at $2,029, up from $1,929, and the R1T Quad at $1,979, up from $1,899.
Rivian‘s figures are quoted as the lowest available 36-month payments and depend on configuration, credit approval and region.
The pattern returns the entry Standard trim to the $899 level it sat at before May’s reductions, effectively erasing the month-long discount.
A Fuller Trim Grid
June’s offers also break the lineup into more configurations than the simplified trim names quoted in May.
For the R1S, advertised monthly payments run from $899 for the Dual Standard to $1,139 for the Dual Large, $1,309 for the Dual Max, $1,599 for the Tri and $2,029 for the Quad.
The R1T runs slightly lower at the upper trims, from $899 for the Dual Standard to $1,129 for the Dual Large, $1,299 for the Dual Max, $1,559 for the Tri and $1,979 for the Quad.
The two Performance trims sit between those rungs, with the R1S Dual Large Performance at $1,159 and the Dual Max Performance at $1,329, and the R1T versions at $1,149 and $1,319.
Low APR as the Offset
In place of the lower lease payments, Rivian is leading June with financing rates as low as 0.99% APR for 60 months.
That rate applies only to the 2026 R1 Dual with Performance Upgrade and a Large or Max battery, for very well-qualified buyers who make a qualifying down payment.
A second tier offers 1.99% APR for 60 months on the Dual Standard, the Dual with Large or Max battery, and the Tri.
Rivian‘s top-end Quad carries a 5.59% rate over 72 months, leaving the company’s most expensive variant on standard-market terms.
The financing rates require an approved offer and delivery by June 30.
The structure steers Rivian‘s cheapest financing toward the Performance trims, while the broader lineup sits at the higher 1.99% rate.
Where the $3,000 Bonus Applies
On leasing, Rivian is offering a $3,000 lease bonus, but only on three configurations.
The bonus applies to the Dual Large Performance, the Dual Max Performance and the Tri, on both the R1S and R1T, applied toward the amount due at signing on 24- or 36-month leases.
The Dual Standard, Dual Large, Dual Max and Quad trims carry no lease bonus.
The pattern concentrates Rivian‘s richest lease support on its Performance and Tri configurations, the higher-margin trims, rather than spreading it across the lineup.
The Demand Backdrop
The reversal comes against a backdrop of demand pressure on the R1 that Rivian has been managing through incentives.
The May cuts followed a first quarter in which R1 deliveries fell well below year-earlier levels, with the company’s headline delivery growth driven by commercial-van sales to Amazon rather than its consumer vehicles.
Rivian introduced its first 0% APR financing on the second-generation Quad in February, alongside a $6,500 lease cash offer, the first time it had discounted the flagship variant since the Gen 2 lineup launched in June 2024.
Against that February level, June’s $3,000 lease bonus is less than half the earlier cash offer, and the best financing rate has risen from 0% to 0.99%.
The company has leaned on financing and lease support rather than outright price cuts to sustain volume, a pattern it has followed through much of the past year.
Rising R1 prices since the Gen 2 launch have played a role in the demand softness, with the average R1 transaction price climbing toward the $90,000 range.
The pressure has shown up in Rivian‘s results, with the automotive segment swinging to a gross loss of $62 million in the first quarter, from a $92 million profit a year earlier, leaving it at a negative 7% gross margin.
The company’s consolidated gross profit in the quarter was carried by its software and services business rather than vehicle sales.
Clearing the Way for the R2
The timing of the June changes is notable, landing days before Rivian begins customer deliveries of the R2 on June 9.
The R2, a midsize SUV starting at $57,990 for its Performance Launch Edition and eventually $45,000 in entry form, is aimed at a far larger market than the R1, which starts at $72,990 for the R1T and $76,990 for the R1S.
The model is roughly 30% to 40% cheaper than the R1S in like-for-like terms, with a bill of materials about 50% lower.
Rivian is targeting 62,000 to 67,000 total deliveries this year, up from 42,247 in 2025, with the second-half ramp dependent almost entirely on R2 volume.
