Rivian rolled out two new US incentives on its flagship line within hours on Thursday, announcing financing as low as 0.99% APR on the R1S and R1T Tri and a $1,000 discount on any new R1 ordered through the last day of July.
The latest incentives mark the company’s third action in a week as a 2027 model-year announcement looms.
Both offers were first reported on Thursday by Rivian owner and X user Chris Hilbert, as he had Monday’s inventory price cuts and last week’s markdowns of up to $5,000.
The Two Offers
The financing deal applies to new 2026 R1 Tri vehicles on a 60-month term, with the 0.99% rate reserved for what Rivian‘s terms call “very well-qualified buyers” and a qualifying down payment required.
Buyers must hold an approved financing offer by July 31 and take delivery by August 31, with the promotion listed as valid until August 1.
A second offer is broader and shorter.
Rivian announced a $1,000 discount applied to any new R1S or R1T purchased or leased between July 23 and July 27, a five-day window closing on Sunday, with buyers directed to a sales advisor to apply it.
Unlike Monday’s markdowns, which touched only built, in-stock 2026 units, the $1,000 applies to orders — the first cut in the current sequence to reach beyond existing inventory.
A Rate Reversal Inside a Month
The 0.99% headline rate lands three weeks after Rivian moved in the opposite direction.
In early July the company raised financing rates and lease payments across the R1 line, lifting the estimated R1S Tri lease to $1,689 a month from $1,599 and the Quad to $2,099.
The prevailing financing floor on 2026 models stood at 1.99% APR as recently as Monday, meaning the new Tri offer halves the best available rate on the trim in the space of a week — and reverses the early-July tightening entirely for that configuration.
The 850-hp Tri sits between the volume Dual trims and the halo Quad — listed at $116,190 in R1S form in Monday’s batch.
R1T Tri builds have shown reductions as high as $3,000 in broader listings, pointing to the pickup side of the trim needing more help than the SUV.
Third Move in a Week
Rivian launched the 2026 model year on July 8 last year; that anniversary has passed without a 2027 announcement, and the company had said nothing publicly about the new model year as of Friday.
Monday brought the inventory cuts — $500 on Dual R1S builds, $2,000 across R1T pickups and $5,000 on the flagship Quad and long-range Dual — atop a $3,000 lease bonus on select trims.
Those moves followed the quiet discontinuation of the entry-level Dual Standard trim in late June, which lifted the R1S starting price to $83,990.
The playbook matches the last generational handover, when Rivian cleared 2023 and 2024 stock with discounts of up to $6,000 in mid-2024 ahead of the Gen 2 lineup.
Soft R1 Demand Behind the Push
The sell-down runs against a weakening demand picture for the flagship line.
Combined R1S and R1T deliveries fell 6.3% year over year in the second quarter on Cox Automotive‘s figures, with the R1T down 30.4% and the R1S roughly flat, extending a 15.1% full-year R1 decline in 2025.
The dynamic gives the R1 discounting a dual purpose — clearing 2026 stock before the 2027 reveal and defending flagship volume while the R2 continues production ramp at the Normal plant.
Rivian‘s cutoff lands on the same date Lucid has set for the zero-percent campaign across its own lineup — an end-of-July push now running at both US premium EV makers at once.
