Rivian is opening its second Pennsylvania store and third East Coast location in the state as the company races to expand its service infrastructure ahead of R2 customer deliveries in June.
The location, formerly a Bed Bath and Beyond, marks the EV maker’s entry into the Pittsburgh market.
The company founded and led by RJ Scaringe currently operates one ‘Rivian Space’ in Pennsylvania, located in King of Prussia.
Additionally, it has a service center in Malvern, just 20 minutes away from the showroom.
The upcoming location — the third one to debut in the East Coast state — will combine both sales and vehicle service.
It was first featured as a facility “in the works” in the company’s service map, and then included in the Rivian app a week ago.
“I just saw an ad for demo drives at Bethel Park in the Rivian app today,” a Facebook user pointed out.
Rivian is scaling its service and charging infrastructure ahead of customer deliveries of the R2 SUV, scheduled to begin in June.
Saleable production of the model began late last month, with employees starting to pick up their vehicles, including Chief Software Officer Wassym Bensaid.
Rivian has guided for 62,000 to 67,000 total vehicle deliveries in 2026, of which 20,000 to 25,000 are expected to be R2 units.
Growing Showroom Network
The Bethel Park facility adds to Rivian‘s expanding retail footprint, which has grown considerably over the past year as the company prepares for a significant increase in customer volume driven by the R2.
The King of Prussia showroom opened in February as Rivian‘s first US location of 2026.
It sits adjacent to Porsche and Tesla locations in one of the largest shopping centers on the East Coast.
Chief Customer Officer Greg Revelle, who was recently appointed to the new role, referred to it as the company’s first space in Pennsylvania.
As of the company’s most recent earnings report, Rivian finished the first quarter of 2026 with 39 showrooms across the United States and Canada.
Rivian Spaces rose by three units compared to the end of the fourth quarter and by 44% from 27 a year earlier.
The network is heavily concentrated on the West Coast — where the Irvine-based EV maker is headquartered — and in Sun Belt markets.
California alone accounts for 28 locations, followed by New York with eight, Texas with seven, and Florida with seven.
On the East Coast, Rivian‘s showroom presence includes New York — with locations in Brooklyn, the Meatpacking District, Roslyn, and White Plains.
The company also operates a Rivian Commons community space at its East Coast headquarters in Atlanta, which opened last year as part of a broader $5 billion investment in Georgia that includes a second manufacturing plant.
Rivian recently kicked off a seven-city US tour with the R2 on display at showrooms, starting in California and visiting cities including Atlanta and Miami.
Demo drives are expected to begin this summer, with demo vehicles arriving at select Rivian Spaces around July.
Service Expansion
The Bethel Park facility’s dual service-and-sales format reflects a model Rivian has been deploying more frequently as it scales ahead of the R2.
The company ended 2025 with 97 service locations — just short of its 100-site target — and has been adding to that count throughout 2026.
Rivian opened three more centers in the first quarter, reaching the 100-unit milestone.
It has set a goal of operating more than 150 Service Centers by the end of 2027 and plans to expand its mobile service fleet by 50% this year.
The East Coast has been a key growth area.
In New York, the company recently opened a service center in Clifton Park, serving the greater Albany area.
It joins four other locations in the state, including East Syracuse, which opened in mid-2025.
Closer to New York City, Rivian operates service centers in Brooklyn, Blauvelt, and Long Island.
In North Carolina, the company opened a 44,000-square-foot service center in Charlotte last year.
The company’s Florida service network also spans Miami, Tampa, Fort Myers, and Orlando, with additional locations in the works.
The company also plans to expand its mobile service fleet with 50% more dedicated vehicles throughout 2026.
After adding more than 1,000 service specialists in 2025, Rivian reported a 35% reduction in scheduling wait times over the year.
Charging Deployment
Rivian‘s infrastructure push extends beyond physical service locations.
Its proprietary Adventure Network now operates close to 1,000 stalls across 145 locations in the United States.
The EV maker’s proprietary charging network reached 973 chargers by the end of the first quarter, up from 937 stalls and 141 sites at the close of 2025.
The network reported an average uptime of 98% across its chargers in 2025.
On Tuesday, the company published a blog post detailing how it is preparing the network for R2 drivers.
“We are scaling our charging infrastructure to ensure that every electric vehicle driver, whether in an R1, an R2, or a non-Rivian EV, has the power to go further on their journey,” Rivian wrote.
Rivian said its newest chargers are taller and feature longer cables designed to reach charge ports across different vehicle models, and it has added tap-to-pay terminals for non-Rivian drivers.
The network now supports nearly every compatible EV, with NACS connectors being added alongside CCS1 ports.
In December, non-Rivian vehicles accounted for more than 40% of charging sessions.
Beyond the Adventure Network, Rivian owners have access to approximately 227,000 chargers across North America, including roughly 50,000 DC fast chargers and over 21,500 Tesla Superchargers, alongside stations from Electrify America and IONNA.
The charging network is concentrated along the West Coast and the East Coast, and includes three amenity-based Charging Outposts — two in California, in Joshua Tree and Yosemite, and one in Southampton, New York.
