Written by Cláudio Afonso | info@claudio-afonso.com | LinkedIn | Twitter
The EV maker Polestar announced on Wednesday that is the main partner at the international forum for sustainability, 2022 Global Fashion Summit in Copenhagen, Denmark. The Summit will take place on 7-8 June and brings together members of the fashion industry, policy makers and stakeholders from a range of industries.
Polestar aims to find new partners within the textile industry to join the Polestar 0 project – its ‘moonshot goal’ to create a truly climate neutral car by 2030 (without relying on off-setting).
“The biggest obstacle to sustainable innovation is our own lack of imagination – we need to reimagine everything in order to make real change. This starts with collaboration within, and beyond, our industry,” says Fredrika Klarén, Head of Sustainability at Polestar. “Textiles and soft interior materials in particular remain a huge a challenge on our quest to deliver on climate neutrality.”
The fashion industry and the transport industry together account for a large share of global emissions. The potential for reduction is immense, and even greater if underpinned by collaboration.
Fredrika Klarén continues: “The fashion and automotive industries are two heavy emitters of CO2e. Both industries share many complex challenges when it comes to sustainability, related to resource use, human rights and transparency. We are now in the ‘climate decade’ and working in silos just won’t cut it.”
Federica Marchionni, CEO, Global Fashion Agenda states: “Bringing Polestar as principal partner to the Summit is the essence of what we aimed to achieve with our new and expanded cross industry-scope. Polestar is spearheading sustainability in the car industry with its bold, near-time goals. Polestar’s approach, especially when it comes to favouring radical change rather than incremental improvements, is an inspiration for the fashion industry too. For those working with sustainable materials and textiles, Polestar’s search for collaboration will be a great opportunity and business case to explore and apply innovations in a new area.”
One day after teasing the new SUV model, Polestar unveiled on Tuesday the first image of the upcoming Polestar 3 that will debut in October 2022. Polestar 3 will feature a dual-motor drivetrain and a large battery, with a range target of over 600 km (WLTP). Polestar 3 will, over time, offer autonomous highway piloting powered by the best-in-class LiDAR sensor from Luminar and centralized NVIDIA computing power.
Last week, the electric vehicle maker announced the Polestar 2 BST edition 270, a version with 476 hp built to deliver a superior dynamic experience. The new version brings mechanical modifications along with key design enhancements to elevate itself above standard Polestar 2 models.
Recently, Polestar confirmed the arrival of the Apple CarPlay system this Spring to Polestar 2 and its upcoming models. When asked about it, Polestar said it is “in the final development stages”. The new operating system will
Written by Cláudio Afonso | info@claudio-afonso.com | LinkedIn | Twitter
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