Written by Cláudio Afonso | info@claudio-afonso.com | LinkedIn | Twitter
After entering the German market through the capital city of Berlin, the EV manufacturer NIO is now focusing on building NIO Houses in the cities of Hamburg, Munich, and Frankfurt, German media Der Spiegel reported. In addition, the first Battery Swap Station in the country will inaugurate by the end of July at A8 (Bundesautobahn 8), a significant East-West transit route. In the third quarter, NIO will also open its second NIO House in Norway.
On Friday, the location of the first NIO House in Germany — and the second in Europe — became known. The new space is being remodeled and is located in Berlim opposite the Zoo Palast, one of the most touristy areas of the German capital.
Last week, NIO Europe VP Hui Zhang confirmed Germany as the second European Market for NIO followed by Sweden, The Netherlands, and Denmark in the following months.
In late May, NIO‘s Communication Specialist in Norway Asbjørn Mitusch told local media NIO will open three new NIO Houses in the Nordic country. In the third quarter, the EV maker will open the second space in Bergen after arriving in Oslo in 2021. The other two showrooms are located in Stavanger and in Trondheim and will open in the fourth quarter of 2022, as confirmed by Mitusch.
The EV maker has been adding NIO Houses always enhancing that they are much more than a showroom for its products. According to the company, these facilities include a Living Room (to relax and meet like-minded people), a Lab (to boost productivity in bookable meeting rooms and shared workspace), a Library, Forums (to spark ideas and inspiration), a “NIO Café”, and a Joy Camp dedicated to kids.
Meanwhile, the company is already preparing for the second phase of its European expansion into seven new countries: Austria, Belgium, France, Hungary, Italy, Spain, and Switzerland. During the last NIO day — held in December 2021 — the EV maker confirmed its plan to expand its services to 25 markets by 2025.
Written by Cláudio Afonso | info@claudio-afonso.com | LinkedIn | Twitter